Scribd Logo
Upload

Welcome to Scribd!

  • Business Startegy Manager

    Uploaded by

    pradeep bg
    2 views3 pages
    The document proposes implementing a new credit card called the SHE Credit Card targeted at young Indian working women. It would partner with private companies and use influencer marketing and social media to promote the card. Key features would include rewards for groceries, dining, online shopping, travel, and bill payments. The marketing strategy would provide early access to exclusive deals and discounts through promotional events and influencer partnerships to drive card signups and usage over the next few years according to the projected business forecast.

    Original Description:

    Original Title

    Business_Startegy_Manager

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document proposes implementing a new credit card called the SHE Credit Card targeted at young Indian working women. It would partner with private companies and use influencer marketing and social media to promote the card. Key features would include rewards for groceries, dining, online shopping, travel, and bill payments. The marketing strategy would provide early access to exclusive deals and discounts through promotional events and influencer partnerships to drive card signups and usage over the next few years according to the projected business forecast.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views3 pages

    Business Startegy Manager

    Uploaded by

    pradeep bg
    The document proposes implementing a new credit card called the SHE Credit Card targeted at young Indian working women. It would partner with private companies and use influencer marketing and social media to promote the card. Key features would include rewards for groceries, dining, online shopping, travel, and bill payments. The marketing strategy would provide early access to exclusive deals and discounts through promotional events and influencer partnerships to drive card signups and usage over the next few years according to the projected business forecast.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Implementation of a New Credit Card for Young

    Indian working women’s

    Ptd by: Pradeep B.G


    Cards Issued
    • HDFC Solitaire Credit Card
    • Kotak Silk Inspire Credit Card
    • Citibank Rewards Credit Card
    • SBI Simply CLICK Credit Card
    2023 2024 2025 Business Forecast Competitors
    06 01
    • Partnering with private
    companies & startups
    • Groceries, Dining out,
    • Social media Online shopping
    • Influencer marketing • Gym memberships
    • Referral bonuses
    Strategy 05 SHE Credit Card 02 Features • Travel & Hotel bookings
    • Promotional events • Bill payments for mobile,
    internet, and utility services
    • Early access to exclusive
    deals & discounts • Fuel surcharge waiver
    • On-site card application and
    approval
    04 03

    Marketing Financial Profit


    • Access to exclusive offers & discounts Model
    • Financial freedom
    • Convenience and flexibility
    • 24*7 Support
    Thank You!

    You might also like