DMA Final Project On

Lego
Submitted by
Daksh Narain Singh 21202240
Rajdeep Pradhani 21202259
Campaign Objective
Encourage user engagement:
Lego could launch a digital marketing campaign that encourages existing
customers to engage more with the brand and share their creations online. This
could involve running social media contests or challenges, hosting online events
or webinars, or creating online communities where Lego fans can connect and
share their ideas and creations.
Digital Audit of
Lego
For the SEO Audit of Lego, we have taken these parameters:
• Keyword Research
• On-page Optimization
• Organic & Paid Distribution of Traffic
• Keyword Distribution & by Intent
Social Media Audit of
Lego
For the Social Media audit of Lego, we have taken these parameters into
account:
• Goals and Objectives
• Profile Optimization
• Content Analysis
• Competitor Analysis
 Brand Audit of
Lego
The brand audit for Lego provides an overview of the company's brand identity, market position, and reputation. Here are
some parameters to consider:
• Brand Identity
• Market Positioning
• Brand Perception
• Brand Awareness
Competitor Analysis
 User Description:
Daksh is a HR manager and in early stage of his
career. He is very passionate about gaming and
plays a lot of highly rated games in his leisure.
"After a long working day, music,
movies and some good games to play
what needed."

Personal Characteristics: Hobbies and Interests:

⚬Ambivert ⚬Gaming
⚬Hard worker ⚬Hanging out in groups
⚬Patient ⚬Watching OTT
⚬Energetic ⚬Listening Music

Needs: Challenges:
Name: Asutosh Sahoo ⚬Thrill
⚬Finding good quality internet at an affordable price
⚬Lack of access to locations of the best internet brands
Age: 25 years old ⚬Entertainment
⚬Good collectible shops

Occupation: Student
Media Consumption:
Sources of Info:
Location: Mumbai ⚬Facebook
⚬News
⚬Instagram
⚬Phone
Income: 9 LPA ⚬Spotify
⚬Online media
⚬Hotstar
⚬Social Media
⚬Netflix
 Campaign
Specifics
Performing an SEO audit for a company like Lego can be an extensive process, but some essential parameters that you
could consider are:
• Keyword Research: Start by researching the relevant keywords for Lego, including primary and long-tail keywords,
competitor analysis, and search volume. This will help you identify the search terms Lego's target audience uses to
search for their products.
• Content Audit: Evaluate the quality, relevance, and uniqueness of Lego's content. Ensure that it is informative and
engaging for the target audience, optimized for relevant keywords, and that there is no duplicate content.
• Social Media: Evaluate the social media presence of Lego, including the number of followers, engagement, and content
quality. Ensure that Lego's social media profiles are optimized for search engines and that they are driving traffic to the
website.
Conclusions
Lego is a well-known brand that has been in the market for a long time. Its digital marketing campaigns are known for their creativity,
innovation, and effectiveness in reaching its target audience

By conducting a digital marketing campaign audit of Lego, you can identify areas of improvement and refine the campaign strategy to
achieve the set goals and objectives. It will also help you stay ahead of the competition and maintain a strong digital presence in the
market.