S N T

N T E
V E E M S
E AG ICE
N V
A ER
M S
INTRODUCTION
The event management is one of the professional
courses included in the curriculum for tourism
and hospitality programs even to some other
business management-related programs. It
requires a significant competency that was
embedded in the curriculum in order for the
industry professional to become more equipped
with event organization.
EVENT MANAGEMENT DEFINITION
It is a science and an art.
It is a science because it involves careful planning and
attention to details and need for proper execution of the
processes or the steps.

It is an art because it requires one to become artistic in order to

come up with clever ideas on how to present certain event.
It is an avenue to incorporate principles of social graces,
protocol, as well as the art of creating experiences that are
unique and unforgettable.
REQUIREMENTS FOR A TEAM MEMBER FOR AN
EVENT
• Articulate in the spoken language
• Strong business foundation and customer service skills
• Well organized
• With excellent organizational skills
• Highly trainable
• Highly focused
• Professional
• Self-starter
• Guest focus
• Able to deal with various types of guests
• Strong leadership skills and strategic planning
• Excellent interpersonal and motivating communication skills
• Patient
• With strong /pleasing personality
TIPS FOR EVENT MANAGEMENT TEAM

Knows how to delegate task

Have a taste in the selection of the
right venue
Know how to handle unexpected
story
Catering to key people
CHARACTERISTICS OF AN EVENT
• once in a lifetime experience
• Unique
• Generally costly to stage
• Bring people together
• Requires careful attention planning
• Has a purpose
• Often a lot at stake for those involved
CATEGORIES OF EVENTS

Family
Festivals
Sporting Events
Marketing and Promotional Events
Fund Raising Events
Business Events
CLASSIFICATION OF EVENTS
Mega Events
• Olympic games
Major Events
• A concert in Smart Araneta or Mall of Asia Arena
Minor Events
• Meetings
• Conventions
• Birthday
• wedding
Hallmark Events
• Highlight attraction
COMPOSITION OF EVENT TEAM
• Venue Managers
• Stage Managers
• Lighting, video and audio companies
• Decorators and florists
• Entertainers
• Employment agencies
• Rental companies
• Public relations and marketing consultants
• Security companies
• Catering companies
• Cleaning companies
• Ticketing operations
• Printers
• Accommodation companies
• Transportations companies
THE EVENT MANAGER

Usual task:
• Gathers information
• Develop concept
• Planning
• Coordination
• Evaluates
HOW TO MANAGE YOUR TEAM AS AN EVENT
MANAGER

• You must know your team

• Satisfy their physiological needs
• Make sure to fulfil their safety needs
• Make sure that they belong within the group
• Make sure to recognize your team
• Give back to their efforts
PLAYERS IN THE EVENTS MANAGEMENT
The Event Industry are supported by
• The tourism industry
• Tourism and Hospitality Educational Association
• The hospitality industry
• Safety Services
• Government bodies
• Entertainment and arts
• Business establishment
• Sports industry
PLAYERS IN THE EVENT

Client
Event management team/planner
Guests
Event committee
KNOWING THE INDUSTRY AND COMPETITORS
Networking with friends and colleagues
Observing events
Attending seminars and workshops
Upgrading qualifications
Watching event management-related shows
Watching food and beverages shows
Joining industry-relevant organizations
Reading magazines and newspapers
Surfing the net for related articles
ETHICAL CONCERNS AND ISSUES

 Asking for gifts and kickbacks

 Disclosing confidential information of
clients
 Overbooking
 Overpricing
 Subcontracting
PROFESSIONAL CONDUCT AND ETHICS IN THE
EVENT MANAGEMENT INDUSTRY

 Promote and encourage the highest level of ethics within the

profession
 Strive for excellence in all aspect of the profession by being
consistent with the standard
 Use only legal and ethical means in all industry negotiation
 Protect the public from fraud and unfair practices
 Provide truthful and accurate information
 Maintain industry accepted standards of safety and sanitation
GETTING STARTED

Know your client

Know the event committee
THE 5W’S AND H OF THE EVENTS

Why
Who
What
When
Where
How
EVENT OBJECTIVES

The event objective should be SMARTER

S – pecific
M – easurable
A – ttainable
R – ealistic
T – ime-bound
E – xciting
R - esponsible