The Role of Social

Media and the

Effectiveness of
Communication
In HIV/AIDS
Razlan Bin Abd Rauf/ S-KOM0003/19 Prevention
Agenda
01 Research Objective

02 Research Question

03 Literature Review

04 Theory/ Model
Agenda
05 Hypotheses

06 Research Methods

07 Sampling Technique

Demographic Information
08
The first cases of HIV in Malaysia were reported in 1986,
and there was a sharp increase in 10 cases by 1990. After
scientists introduced three combinations of Antiretroviral
(ART) treatments in 1995, there was a decrease in the HIV
cases.

Basic Idea
HIV & AIDS in Malaysia

In 2018, the rate of new HIV cases in Malaysia was 10 cases

per 100,000 population. Of these cases, a total of 47 patients
involved individuals under the age of 18. No treatment can
eliminate the virus as a whole, but HIV can be prevented or
given early treatment before the onset of AIDS.
Research Objective
• to explore the predictive role of social
media use on public preventive behaviours
• to understand how the disease knowledge
and eHealth literacy moderate the
relationship between social media use and
preventive behaviours on HIV/ AIDS in
Malaysia contexts.
• to assess the perceived advantages and
limitations of utilizing social networking for
HIV and AIDS communication.
Research Question

RQ1
Does social media use is predictive of public
behaviours among Malaysia social media user
in HIV and AIDS?.

RQ2
Do social media types (official social media, professional
social media, public social media, and aggregated social
media) differ in predicting one's preventive behaviours in
HIV/AIDS?

RQ3
Does disease knowledge and eHealth literacy
moderates the relationship between social
media use and public preventive behaviour?

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 Literature Review
Role of Social Media in Information Seeking and
Delivery

• to obtain information, disseminate information

and verify the authenticity of the data
presented

Role of Social Media in

Persuasion
• to change individual Social media information
perceptions of something Social dissemination aims to invite
and information Media & netizens to be aware and
• shape the audience's alert with that information
Health
thoughts and turn those and indirectly convince
thoughts into a desire Communication them

Subject Matter: HIV and AIDS

• to cause harm to the human immune system
by damaging the white blood cells that
function to prevent and kill infections
• the final stage of HIV found by only a small
number of patients
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Theory/ Models
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Theory/ Models
 Hypotheses

Hypothesis 1
Social media use time is positively associated with preventive
behaviours in HIV and AIDS.

Hypothesis 2
Social media use frequency is positively associated with preventive
behaviours in HIV and AIDS.

Hypothesis 3
eHealth literacy is positively associated with preventive behaviours in HIV and AIDS.

Hypothesis 4
Diseases knowledge is positively associated with preventive behaviours in HIV and AIDS .
 Hypotheses

Hypothesis 6
eHealth literacy moderates the relationship between social media
use and preventive behaviours in HIV and AIDS.

Hypothesis 6
Disease knowledge moderates the relationship between social media use
and preventive behaviours in HIV and AIDS.
 HIV
AIDS
EPIDERMIC

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RESEARCH CROSS-SECTIONAL
METHODS

SURVEY BASED DESIGN Quantitative Methods:

measurements made according
to the correlation between the
variables
Sampling Technique
N = > 50 + 8 (m)
N= > 50 + 8 (6) Sample
N= >50 + 48
N = > 98 98 samples and above
N = appropriate
sample size ∴ > 98 sample = 100-150
m = the number of samples
independent
variables

Tabachnick and
Fidell sampling
technique
a formula based on
specific respondent
values and represents a
population
Demographic Information

GENDER

AGE
18-30, 30-40, 40 above

- SPM AND BELOW

EDUCATION
- DIPLOMA
- DEGREE
- MASTER
- DOCTORATE

- RM 1000 and below

HOUSEHOLD
- RM1000 to RM2000
INCOME
- RM2000 to RM3000
- RM3000 to RM4000
- RM5000 above
Demographic Information

MARITAL STATUS

HEALTH STATUS
Healthy or Comorbidities

KLANG VALLEY
LOCALITY
THANK YOU
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