Worldwide Tourism

• Global tourism experienced a 4% upturn in

2021, compared to 2020 (415 million versus
400 million)

• International tourist arrivals (overnight

visitors) were still 72% below the pre-
pandemic year of 2019
• International tourism rebounded moderately
during the second half of 2021
• international arrivals down 62% in both the
third and fourth quarters compared to pre-
pandemic levels.
• While international tourism bounces back,
domestic tourism continues to drive recovery
of the sector in an increasing number of
destination, particularly those with large
domestic market
• Nature based products
• Rural tourism

• Domestic tourism
• Rural tourism
 Covid-19 Pandemic in Malaysia
• Closing borders and any social activities on
18th March 2020
• Significant decrease on international and
domestic travelers
• Impact on tourism businesses and personnel
 The Government Initiatives & Funds
• RM1.6 billion to revive the tourism sector
• RM600 million for the tourism sector under PENJANA
Tourism Financing and BPMB Rehabilitation Scheme
• Galakan Melancong Malaysia Fund (GAMELAN)
• Geran Sokongan, Pelancongan Seni dan Budaya
• RM85 million for over 20,000 tourism operators
registered under MOTAC
• RM50 million for the maintenance of tourism
infrastrusture
 continue
• RM30mill for repair budget hotel & homestay
• RM50mill grants to companies to organise arts
and culture related program
• RM60 million incentive funds to promote
domestic tourism
 12 Malaysia Plan
(2021 – 2025)
• 24.6 million international tourist arrivals
• RM73 billion receipt
• RM100 billion from Domestic Tourist

• By year 2025
 Tourism Malaysia Action Plans
• Organise domestic media FAM Trip
• Networking trip and sessions (online / offline)
• Media appreciation event
• Strategic international media
• Strategic collaboration with tourism operators
• Domestic Public relation agency engagement
• Tourism Ambassadors Program
• Promoting ‘Cuti-Cuti Malaysia’ Campaign)
• Participating in Major International Tourism Event
• Quality Content Development and Management in Social Media
Platform