ORGANIZATIONAL STUDY ON SHOELINE

PVT LTE CHENNAI

GUIDED BY PRESENTED BY
DR.D.KINSLIN M.K.MOHIN ROSHAN
REG. NO. 1121514083
 INTRODUCTION

• An organization is a social arrangement which pursues collective goals , which controls its own performance and
which has a boundary separating it from its environment.
• It is an association formed by a group of people who see that there are benefits available from working towards
some common goal.
• Organizational studies are the study of individual and group dynamics in an organizational setting as well as the
nature of organization themselves.
• Organizational studies attempt to understand and model those factors.
• Organizational study is essential to any MBA graduate as it helps them to connect theory with practice.
• Organizational study refers to the study of organization as a whole and getting adequate knowledge with various
department in the organization.
 OBJECTIVES OF THE STUDY

 To familiarize with the organization structure.

 To understand the different departments and its function.

 To understand how the stores work.

 To getting information about product profile.

 To understand the performance measurement of employees and various employees warfare activities, training
activities.

 To understand the manufacturing process.

• To conduct a SWOT analysis of the organization
 SCOPE OF THE STUDY

• The organizational study is useful in getting the quality and performance of the company.
• It will help to conduct a detailed study on the structure of the functional area of the
organization.
• It also helps to identify the strength and weakness of the organization.
• It helps to find out the area where the organization should improve.
• This study also help the researcher to familiarize with the industry and also ascertain the
present position of the company.
 INDUSTRY PROFILE

GLOBAL SCENARIO
• The global footwear market size was valued at $ 365.5 billion in 2020 and is estimated to reach $530.3 billion by 2027 with a CAGR
of 5.5% from 2020 to 2027.
• Footwear are made up of different materials such as leather ,plastic , rubber and fabric.
• Leather is one of the prominent material used for fabricating footwear.
• Major players such as Nike, use eco-friendly raw materials including recycled car tires , recycled carpet padding, organic cotton and
vegetable-dyed leathers for producing footwear.
• The global footwear market is segmented into type, material, uses, distribution channel and region.
• It is bifurcated into leather and non-leather on the basis of distribution channel.
• Increase in use of artificial and synthetic in making sports shoes , sandals, slippers , casual shoes, sandals, sneakers is driving the
growth of non-leather segment.
NATIONAL SCENARIO

• The footwear sector is a very significant segment of leather industry in India, rather it is the engine of growth for the
entire Indian leather industry
• India is the second largest global producer of footwear after china accounting for 13% of global footwear production
of 16 billion pairs.
• India produces 2065 million pairs of different categories of footwear.
• India exports about 115 million pairs.
• The major production centres in India are Chennai, Ranipet, Ambur, Mumbai, Kanpur, Jalander, Agra etc..
• About 1.10 million are engaged in the footwear manufacturing industry.
• To further assist the process, the government has permitted 100% foreign direct investment through the automatic
route for the footwear sector.
FOOTWEAR-GLOBAL SCENARIO AND INDIA’S SHARE

• The global import of footwear increased from US $124.43 billion in 2013 to $134.943 billion in 2020, growing
at a rate of 2.1%
• During 2020, India’s share in the global import is 2 %.
• Footwear is the engine of growth of the leather industry.
• Indian export of footwear touched US $ 1993.13 million in 2016-2017 accounting for a share of 45% in India’s
total export from the leather sector.
• During 2016-2017, the main market for Indian footwear are USA with a share of 14.6%, UK 14.4%, Germany
12.2 %, France 6.4%, Italy 4.8 %, Poland 4%, UAE 3.7 %, Spain 3.3%, Belgium 3.2 % and Netherland 2.5%.
• These 10 countries together accounts for 80.53 % share in India’s total footwear export.
STATE SCENARIO

• Tamil Nadu accounts for 26% of leather footwear made in India and 45% of leather products exports.
Now its looking to become a dominant player in non-leather footwear. Which accounts for arrival 70% of
global trade.
• The advantage is two – fold. The sector is not capital intensive like other manufacturing industries. And it
provides a lot of jobs especially for women. With this is mind the state government last week unveiled an
exclusive policy for footwear and leather product.
• The policy aims to attract investments to the tune of 20,000 crore and provide employment to two lakh
people by 2025. The state hopes to achieve this by creating manufacturing clusters for non – leather
footwear and establishers component parks. Tamil Nadu stands first in leather and leather products exports
in the country
 COMPANY PROFILE

• SHOELINE came into existence in 2002.

• Since then the company has grown steadily, increasing its portfolio of customers as it expanded.
• Shoeline today makes shoe uppers for several top end brands located in UK, France, Germany, Austria
and Italy.
• The promoter and sole proprietor of the firm has more than 25 years work experience in the leather
industry.
• Shoeline is a government of India recognized export house and has been recently awarded the first
place for excellent export performance particularly in a particular turnover category, by the
government of India.
 VISION AND MISSION

Vision :
To become the regions leader’s supply chair company by achieving. Consistent and sustained
growth and delivering value to its business partners and its people.
Mission
To become the most trusted footwear atelier for out partners around the world through a culture of
inclusivity, innovation, transparency and to deliver the highest value our employees.
 FUTURE PLAN

• Shoeline will shortly commence the manufacture at finished footwear’s for its overseas
customers. An Initical capacity of 1200 prslday is planned. The factory for the purpose
will be constructed is an industrial area in Chennai shortly
ORGANIZATION STRUCTURE
CHAIR
MAN
GENERAL MANAGER

FINANCE PRODUCTION
MANAGER HR DIRECTOR MANAGERR

PURCHASE OFFICER
HR MANAGER SUPERVISOR

ASSISTANT
OFFICER ASSISTANT WORKERS
OFFICER
PRODUCTION DEPARTMENT

General
Manager

Production
Manager

Supervisor
FUNCTION

 Selection of productions and its design

 Production Planning and Control
 Quality Control
 Maintenance Management
FINANCE DEPARTMENT

• Finance is the life blood of business. Finance department

consists of all the managerial activities of raising funds and
effective utilization. Finance department lies in decision making
area of investment, finance and dividend. The finance
department should strive for obtaining the Optimum capital
structure for the Organization.
FINANCE MANAGER

SENIOR OFFICER
Accounts

ASSISTANT
OFFICER
FUNCTION
 Passing and settlement of all miscellaneous advances.
 Perform all works connected with insurance coverage of fixed asset.
 Keeping personal file of employees relating to salary computation and annual
increment.
 Prepare Profitability trend reports and wage analysis.
 Making bank statement.
 Finalization of accounts.
HUMAN RESOURCE
HR DIRECTOR

HR MANAGER

HR STAFFS
FUNCTION
 Conducting job analysis.
 Planning labour needs and recruiting job candidates.
 Selecting job Candidates.
 Conducting Orientation and training programs for new employee.
 Managing wages and salaries.
 Providing incentives and benefits.
 Appraising the performance.
 Communication with employee.
 Building employee commitment.
EXPORT

• Export department conducts the export activity in an orderly

efficient and profitable manner. It needs to be managed
efficiently so that the export should increase and exports should
get more Profit and the imports should get more satisfaction
FINANCE
MANAGER

EXPORT
OFFICER

ASSISTANT
 FUNCTIONS

 Shoe Companies place the orders which will be produced and

designed.
 Export team will check the quality of each shoes.
 All the export bills will be regulated by the export officers.
 Packing will be done and exported by Airline.
 Payment will be processed after the receival of the goods.
PURCHASE DEPARTMENT

• The Purchase department plays a very important role in the

company and it has its effect on every vital factor concerning
the manufacture, quality, cost efficiency and prompt delivery of
goods to customer. Purchasing is the important function of
material management at the moment an order is placed for
materials a substantial past of company.
PRODUCTION
MANAGER

PURCHASE
OFFICER

PURCHASE
ASSISTANT
 FUNCTIONS

 To make continuous availability so that there may be uninterrupted flow

of material for Production.
 To make Purchase Competitive and price at the most economical form.
 To Purchase Proper quantity of material to have minimum possible
wastage of material and loss in Production.
 To develop alternative source of supply so that material can be purchased
from those alternative source if particular supplier fails to supply the
material.
 PRODUCT PROFILE

 FORMAL SHOE UPPER

 CASUAL SHOE UPPER
 SLIPPERS UPPER
 FORMAL SHOE UPPER

Derby Shoe
Slip on Shoe
Oxford Shoe
Brogue
Monk Shoe
 CASUAL SHOE UPPER
Sneakers
Boat Shoes
Loafers
Ankle boots
Chelsea boots
Slip-ons
 SLIPPERS UPPER

 Classic Slip-ons
 Mule Slippers
 Clog Slippers
 Sandal-Style Slippers
 Slides
MANUFACTURING PROCESS

• Inputs :

 Forecast and job card

 Weekly plan (or) daily plan

 Availability of resources

• Output :

 Finished Product

 Daily production report

 MANUFACTURING PROCESS

• Flow chart
Cloth Attaching

Fasing

Marking

Input

Zig Zag

Rips band Attaching

Rips band stiching

Back counter stiching

Vamp seem stiching

Vamp folding

Elastic Attaching

Quantee Vamp attaché

Elastic stiches

Spray

Lining attaching

Top line stiching

Top line trimming

Bottom stiching
Cloth attachment:
Leather and cloth will be attached in this process which is the
first process in the manufacture of shoe upper.

Facing:
For the attachment process the ends of the leather will be
grinded.

Marking:
The places to be attached, stitched and the places for the lace
hole will be marked in this process.

Input:
The marked places will be stitched and the lace holes will be
done in this process.
Zig Zag:
It is the process of stitching the edges and corners in a zig zag manner.
Ribs band attachment
The bottom of the shoe will be stitched with an elastic for the comfort of
wearing the shoe.
Back counter stitching:
The heal angle will be obtained by the compressor machine in this process.

Vamping:
The edges will be grinded and the grinded portion will be folded. The
counter edges will be then attached.
Spraying:
A shining solution will be sprayed throughout the shoe and it will be dried
for almost 2 hours.
Bottom attachment:
The bottom lining sole will be attached with the processed upper and then
stitched and pasted.
 LINING MAKING

Lining Attaching

Lining Stiching

PROCESS:

•The lining will be cut according to the size with the help of a dye.
•Leather and cloth lining are pasted and attached.
•Edges will be trimmed.
EMPLOYEE DETAILS
Production Department
production manager- 4
supervisor-26
workers-807
Total=837
Purchase Department
Manager-1
Purchase officer-3
Staff-10
Total=14
Export Department
Manager-1
Export officer-2
Assistants-3
Staff-20

Total=26

Finance Department
Finance manager -1
Assistant officer-3
Staff-10
Total=14
HR –Department
HR Manager-2
Staff-16
Security-12
Total-30
WELFARE MEASURES

• MEDICAL
• TRASPORT
• TRAINING PROGRAM
• SALARY FOR OVERTIME
MARKET POTENTIAL
SALES

4.93

17.2
36.34

28.3

GABOR HOGL MEPHISTO LOAKES RILIX

 Sales

2.5
3.2
3.3 14.6
3.7

4.8

14.4

6.4

12.2
USA UK GERMANY FRANCE ITALY POLAND UAE SPAIN BELGIUM NETHERLAND
FINANCIAL PERFORMANCE
100000000
92347890
Current Asset
89076580 Current Liability
90000000

80000000 76589080
70989908
67003460
70000000

60000000 54362220

50000000

40000000 33890980 34890890

30000000

20000000

10000000

0
2018 -19 2019-20 2020-21 2021-22
 COMPETITORS

• Nike
• Reebok
• Puma
• Bata
• adidas
 SALES TURNOVER

Chart Title
700000000

600000000

500000000

400000000

300000000

200000000

100000000

0
2018 2019 Rs Series22020 Series3 2021 2022
 SWOT

Strength

 The company using modern technology in production.

 The company always maintains good employer – employee relationship.

 The company follow made to order system.

 All the records are computerized.

 High skill level of key employees.

 WEAKNESS

 Lack of space management in the production centre.

 Problem with machines

 Non availability of raw materials in local markets.

 High Rejections

 Unplanned schedules
 OPPORTUNITIES

 The company have wide scope for Geographical expansion.

 Export market exploration and exploitation.

 The company can retain the customer through quality and variety of product.
 THREATS

 Chances of threat from agents and middleman.

 Fast changing fashion trends among youth.

 Thread of family owned business.

 Wrong production method

 Sudden changes and plan

SWOT MATRIX
S W
 The company using modern  Lack of space management in
technology in production. production center
 All records are computerized.  Man Power shortage
 High skill level of key employees.  Problem with machines
   Non availability of raw materials in
 The company using modern local markets.
technology in production  High Rejections
 

O T
 The company have wide scope for  Wrong production method.
geographical expansion.  Sudden changes of plan
 The company can retain the  Chances of threat from agents and
customer through Quality and middleman.
variety of product.  Fast changing fashion trends among
 The company can retain the youth.
customer through quality and variety  Thread of family owned business.
of product  
 FINDINGS

 Shoeline have the good management employee relationship in the organization.

 Shoeline produce good quality product with minimum price range to attract the end users.

 Production and supply in Shoeline will maintain the adequate time.

 Continuous quality checking in every stages of production process.

 Shoeline have Separate supervisors for separate sections to carried out each process.

 Well sophisticated machines and technologies are used for production.

 Due to very traditional background and experience of the company.

 Shoeline was found out that the company provides effective training program to maintain the updated technologies.
• Company website is an effective tool to provide information about product
 SUGGESTION

 The company should focus on attractive design for youth.

 The company should increase the availability of products.

 New ideas and techniques should be taken to maintain the loyalty.

 The company has to maintain a prudential book of accounts and have to be computerized.

 The company can try to practice pollution-free, eco-friendly, cost-effective and innovative technology to manufacture
shoes.

 Implementation of more number of modern machines which reduces manual power helps to cut down the number of
employees.
 CONCLUSION

• Shoeline has grown and developed in a short time and in a very effective and efficient way. It can
be seen from the reputation of the organization across the world. It publishes article per year. And
yield turnover around of 60 Crores. It has been observed that the manages have their own
responsibilities towards the development of company and employees. This study helped to
understand how the key business processes are carried out in the organization and how information
is used in organization for decision making at various level. This study helped in improving
practical knowledge.