International Marketing

Belles, Anne Elizabeth A.

Pimentel, Mike Yniahkhy E.
Mallari, Jonalou Ramona C.
2.2 BSBA MM
 PEST (STEP) ANALYSIS
POLITICAL
• The ease of trade and the ability to negotiate regulations may both be
affected by the political stability of Thailand and the Philippines.
• The export procedure may be affected and expenses might increase if
government policies or rules governing food imports or exports
change.
• Tha consumers’ desire to buy products created in the Philippines
could be impacted by political tensions or disagreements between the
two countries.
 PEST (STEP) ANALYSIS
ECONOMIC
• The price of exporting Halo-halo to Thailand can be affected by the
economic situations in both countries including exchange rates, tariffs, and
taxes.
• The purchasing power and demand for food items like Halo-halo can be
impacted by Thailand’s economic growth level.
• The possibility of finance or investment opportunities during the export
process may affect the viabilty of the endeavor.
 PEST (STEP) ANALYSIS
SOCIAL
• The popularity of Halo-halo in the market may be influenced by
cultural preferences of Thai customers for desserts and sweets.
• The recognition of the product may also be influenced by trends and
preferences in the consumption of food and beverages, such as a
rising deamnd for natural or organic ingredients.
• The marketing and sales strategy may need to be adjusted
specifically due to the language, cultural, norms, and etiquette
differences between the two countries.
 PEST (STEP) ANALYSIS
TECHNOLOGICAL
• The export process can be facilitated by technologigcal
advancements, such as digital logisics systems, payment
platforms, and online platforms for marketing and sales.
• Technological advancements in food manufacturing and
packaging may present chances to improve the effectiveness and
quality of the fina product.
• The export procedure may also be affected by technological
obstacles like restricted access to digital insfratructure or cyber
security risks.
 SWOT ANALYSIS

STRENGTHS
• Halo-halo is a well-known and distinctive Filipino
dessert that stands out from other desserts on the
Thai market.
• In Thailand, there is a rising demand for Filipino
food, which could expand the halo halo market.
• When compared to other desserts, halo halo’s
productions costs are generally low, which can
increase profit margins.
 SWOT ANALYSIS
WEAKNESSES
• In Thailand, halo halo is still relatitive unknown, which
might make marketing the product and gaining brand
recogition difficult.
• The product’s profit margins may be reduced if
transportation costs from the Philippines to Thailand are
high.
• The taste preferences and cultural nor,s around desserts may
difference between the Phillipines and Thailand, which can
require adaptation and customization of the product.
 SWOT ANALYSIS
OPPORTUNITIES
• Thailand’s expanding food industry offers a potential
market for halo halo.
• Thailand is a well-liked tourist location, and halo halo
might be promoted to tourists as an unique Filipino
dessert.
• In Thailand, collaborating with local businesses and
restuarants can boost sales and brand recognition.
 SWOT ANALYSIS

THREATHS
• There may be established desserts in Thailand that
can complete with halo halo, making it challenging
to gain market share.
• There may be regulations and tariffs imposed on
importing food products into Thailand, which can
increase costs and make it difficult to enter the
market.
 TOWS ANALYSIS
STRENGTHS
• Halo halo is a well known and distinctive
Filipino dessert that stands out from other
desserts on the Thail market.
• In Thailand, there is a rising demand for
Filipino food, which could expand the
halo halo market.
• When compared to other desserts, halo
halo’s production costs are generally low,
which can increase profit margins
 TOWS ANALYSIS

SO (STRENGTH OPPORTUINITIES)
• Establish partnerships with local Thai
restauurants and coffes to oofer halo hao as
a unique Filipino dessert.
• Use the growing internet in Filipino culture
in Thailand to introduce halo halo and
increase in popularity.
 TOWS ANALYSIS
ST (STRENGTH THREATHS)
• Focus on cost effectiveness by optimizing
production nd shipping processes to keep
costs low and competitive.
• Build brand recognition and loyalty
through marketing efforts and quality
control to stand out from competitors.
 TOWS ANALYSIS
WEAKNESSES
• In Thailand, halo halo is still relatitive unknown,
which might make marketing the product and
gaining brand recogition difficult.
• The product’s profit margins may be reduced if
transportation costs from the Philippines to
Thailand are high.
• The taste preferences and cultural nor,s around
desserts may difference between the Phillipines
and Thailand, which can require adaptation and
customization of the product.
 TOWS ANALYSIS
WO (WEAKNESSES
OPPORTUNITIES)
• Customize halo halo to cater to the Thai
market and make itmore appealing to the
local taste preferences.
• Collaborate with Thai food influencers or
bloggers to create buzz and increase
awareness of halo halo among the target
market.
 TOWS ANALYSIS
WT (WEAKNESSES THREATHS)
• Conduct market research to
understand the competitive landscape
and identify gaps in the market to fill
with halo halo.
• Utilize collaborations with local
businesses to reduce expenses and
enhance the market position in Thai
market.