SIM-School Of Internet

Marketing
Digital marketing
Search Engine Optimization(SEO)

SEO - SEO is the process taking step to help the website rank higher on google or any search engine
• What are search engine and basics?
Top Search Engine – 1.google 2.yahoo 3.bing 4.baidu 5.yandex
• How search engine Work?
a . White hat SEO
b . Black hat SEO
• Website – Mixture of coding, Image& content.
• How to Register a Site?
• What is SSL (Secure Socket Layer)
• What is URL,Sub Domain &Domain?
• Keyword – Any Query search in Search Box.
• Types of Keyword - a. Generic Keyword
b . Short tail Keyword c . Long tail Keyword
 Introduction Keyword Planner Tool - Use to Discover new Keyword

keyword research and Analysis

• Keyword Density - no. of keyword/total no. of word of content *100%

• Google Sandbox Effect – observation period of the google

To check website has any technical Issue or Black hat SEO use.
Time period – 2 to 3 weeks

• SERP - Search Engine Result Page.

• On Page Optimization

Optimizing the part of your website to rank higher on googlHTML Basics

• Meta tag Optimization
• Title tag ,
• description tag
• Indexing Status and Crawling Status
• Keyword Proximity – Word in between keyword
• Keyword Mapping - page allot for particular Keyword
• Image Optimization –
a . Alt tag – Provide better Image context description to crawler to indexing image .
b . Image compressare - 1 . optimizilla - Reducing size of Image
2. Pingdom tool – to check loading time . It should be 2 to 3 sec. & max. 5 sec.
 • Creating / Uploading Robots txt file

• Robots meta tag

• Creating /Uploading XML /HTML Sitemap

• Content Optimization – Content should be unique,

It should be quality content
Use all important keyword
should be 600 to 700 character in page.
Use important link in your content.
a. Bold & Italic tag

• Head Tagging (H 1 to H6)

 OFF Page Optimization

• Introduction to Off page – Creation of backlink to help website rank higher on

search engine result page.

• Types of link –a . Inbound link

b . Outbound link
c . Internal link
d . External link
e . No follow link/ Do follow link
f . Reciprocal link
• Search engine submission
• Directory submission

Social bookmarking

• Article& Press Releases Submission

• PPT and PDF Submission

• Q/A and Forum Link Building

• Comment Blog Posting

• Image Submission