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Theoretical Underpinnings of

Research
Gather Your Research using Researcher
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Vary Your Sources
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Evaluate Your Sources
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Narrow Your Topic
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Organize Your
Research
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Present Your Research
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Research Presentation End
Introduction
• Research is the foundation of
progress, driving innovation and
discovery across all industries. From
medicine to technology, research
helps us better understand the
world around us and make informed
decisions. Databases, on the other
hand, allow us to organize and store
vast amounts of information, making
it easily accessible and usable.
Together, research and databases
form a powerful duo that can
transform the way we work and live.
What is
Research?
• Research is the systematic investigation of a
particular topic or problem, with the aim of
discovering new information or insights. It
involves gathering data from various
sources, analyzing it, and drawing
conclusions based on the findings. Research
can take many forms, including scientific
experiments, surveys, and case studies.
• Research is important because it allows us
to make informed decisions based on
reliable information. For example, medical
research has led to the development of life-
saving treatments and vaccines. Market
research helps businesses understand their
customers' needs and preferences, leading
to better products and services. Without
research, we would be making decisions
based on assumptions and guesswork,
which could have serious consequences.
Types of Research
• There are many different types of
research that can be conducted,
each with its own unique
benefits. Some common types of
research include qualitative
research, quantitative research,
and mixed-methods research.
Qualitative Research
Method
• Qualitative research is a type of research
that focuses on exploring and understanding
the experiences, perspectives, and behaviors
of individuals or groups. This type of
research is often used in social sciences and
humanities, and can involve methods such as
interviews, focus groups, and observation.
Qualitative research can provide rich insights
into complex phenomena and can help
researchers understand the context in which
behaviors occur.
Quantitative Research Method

• On the other hand, quantitative


research is a type of research that
focuses on measuring and analyzing
numerical data. This type of research
is often used in natural sciences and
can involve methods such as
experiments and surveys.
Quantitative research can provide
precise measurements of variables
and can help researchers identify
patterns and relationships between
variables.

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