Feasibility of gold UJJWOL SINGH BARAL

complex in Pokhara SYMBOL NO:

18030517
(Among the jewelry store owners) PU REGD. NO.:
2017-02-03-0096
 • Feasibility means the possibility, capability, or likelihood of something
being done or accomplished successfully .

• A shopping complex is a specially built covered area containing stores and

restaurants which people can walk between, and where cars are not
allowed.

Introduction • A specialized shopping complex is devoted to a particular market segment.

In this case to the jewelry segment.

• Specialized shopping mall has the advantage of attracting a more focused

group of shoppers.

• Gold Complex means only a group of gold/jewelry stores within a common

area/building .
 • The idea of this report is to find out whether a specialized
mall of jewelry only complex can be feasible or not

• Although it’s a new concept (specialized mall), it is

Concept/Idea ultimately going to happen as the number of stores are
of study increasing day by day but and there will not be enough
real state space for those stores to exist. So, a specialized
mall is the only solution.
 This research helps to find if a jewelry only complex is feasible
in Pokhara.
To find out the perception of gold store owners about the

Objectives of feasibility of jewelry complex.

To find the advantages to the stores of having a jewelry only

study complex.

To find about the issues and challenges faced by the gold
stores.

.
  To find about the operational expenses of running a
gold store.

 To find out the optimal location for the complex.

Objectives of  This study helps to find out the factors considered by
study stores to change their store location.

 To find out the facilities required by the store owners

in the complex.
  The study is predominantly based on primary source of data
collection, therefore the reliability depends on the accuracy of
the information provided by the respondents.

 Being a student time and resources are limited.

Limitations  The study is conducted in a limited time period

of study  Sample size is limited only 49.

 The method used to collect data is limited so the actual

information might not be recovered.

 The report is based on the personal response of the respondent

which may be biased and can also be difficult to measure.
 Independent Variables Dependent Variable

Rent Expenses

Location

Theoretical Factors that influence

Advantages/Pros
Feasibility of gold

Framework Issues
complex

Facilities
required in the
complex
 
 • Research methodology means the analysis of the
specific topic by using proper method.

Research • In other words, research methodology is the

process of arriving to the solution of a problem
Methodology through planned and systematic dealings with
collection analysis and interpretation of the facts
and figures.
Research Design

• The study is descriptive research design, as it is with the aim of studying

the subject of research in detail and explains the fact and characteristics
related to the research problem.

• The goal of descriptive study is to describe relevant aspects of the factors

of interest to the researcher from an individual, organizational, or other
perspectives.
Population and sample size

• Population is the entire collection of all jewelry stores in Pokhara of

interest for research. Which is around (200-300) according to word of
mouth.

• The representative portion of population selected for the study is known as

sample. Among the population, 49 samples are taken.

• Convenience sampling is used.

Nature and source of data

• The data collected in this research is qualitative in nature and is collected

from primary source.

• Primary data was collected through field survey, questionnaire-interview

constructed for the purpose of the study
Data Analysis Tools

• Data is collected in qualitative term.

• Microsoft Word is used to analyze the collected data.

• Microsoft Excel is used to create bars and charts.

• They are analyzed through the descriptive technique i.e. interpretation of

presented tables and charts in words and the explanation in an organized
way.
 SATISFACTION BY CURRENT LOCATION
40
37
35

30

Major 25

Findings
20
The study is conducted
with 49 respondents, from 15

them 37 stores are satisfied

10
with the current location 10

whereas only 2 stores are

not satisfied with their 5
2
current location.
0
Yes No Maybe

Source: Field Survey

 9
Major
Selfowned

Findings

Majority of the stores

were operating on Rented 40

rent.

0 5 10 15 20 25 30 35 40 45

Source: Field Survey

 High Rental Cost
16
15
14
13
Major 12

Findings 10
9 9
8

The rent amount 6

was excessively high 4

3
for the jewelry 2

stores. 0
very concerning concerning Neutral Low of a concern Not at all concerning

Source: Field Survey

 Maybe
14%

Major No

Findings 10%

Majority of the
Yes
respondents chose to 76%

have other jewelry

stores close by.
Yes No Maybe

Source: Field Survey

 Single Standing but close BY
10%

Major
Findings Spread out
24%

Majority of the respondents

preferred gold/jewelry
complex a better idea for to
Complex/mall
improve the existing 67%

market situation.

Source: Field Survey

 Parking Space
25

22

20

Major
Findings 15

The lack of parking 10

9
8
7
space is a major issue.
5

0
very concerning concerning Neutral Low of a concern Not at all concerning

Source: Field Survey

 Scale Very Important Important Neutral Slightly Not at all
Important Important
ISSUES

Major Suitable location 42 1 5 1 0

Findings Electricity 28 20 1 0 0
• Factors such as Rent, Location, Security, etc. are very
Rental expenses 30 12 7 0 0
important for the store owners. While it comes to facilities for Advance Deposit
Amount
28 13 8 0 0
jewelry mall.

• The facilities and the layout of the mall should be designed in

a way that it must be favorable to the stores. Water 25 17 4 3 0

Space 22 12 10 3 2
•

Security 44 4 0 0 1
Parking Space 45 2 1 0 1
Workshop 23 13 12 1 0
ATM/Bank 41 7 1 0 0
Restaurant 3 2 0 0 0

Source: Field Survey

 Advantages OUT OF 49 respondents In percentage %

Sales Increase 38 78%

Major
New Customers 43 88%
Findings
Convenience 36 73%

Introduction of Better Security 44 90%

jewelry/mall, as per the Utilities 38 78%
data would be highly
Publicity 36 73%
advantageous to the
jewelry stores. Others 20 41%

Source: Field Survey

 Optimal Location
16

14
14

Major 12
12
Findings 10

8
8
7
Most of the respondents 6
5
chose Chipledhunga as 4
3
an optimal location for 2

the complex. 0
Mahendrapool Chipledunga Moriya Tole Prithivi New Road Others
chowkh

Source: Field Survey

 Maybe ;
10; 20%

Major
Findings
At last, 33 stores (67%) of No ; 6;
12%
the total sample size are
willing to shift or open a
Yes ; 33;
new branch in the jewelry 67%
only complex with certain
caveats.

Source: Field Survey

  Gold/ Jewelry is timeless, there always will exist a
market of gold in our community with that being said
the number of jewelry stores is only going to increase.
 Property consultants generally believe that the success
of specialized malls cannot be guaranteed.
 “Specialized malls” itself suggests that the range of
Conclusion products and services should be narrow, they have to
be wide enough to allow the operator to survive.
 I think from this above report findings, the store
owners are in for the idea of having a jewelry only
complex and are willing to shift their stores in the mall
if the facilities and environment is favorable for them.
 Alamy. (2016, September 9). Retrieved from
https://www.alamy.com/gold-city-mall-in-manama-bahrain-is-a-
specialized-retail-shopping-mall-for-all-the-jewelry-requirements-with-
variety-of-glittering-ornaments-image214817573.html

Cambridge. (n.d.). Retrieved from

https://dictionary.cambridge.org/dictionary/english/shopping-centre

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 Ujjwol Singh
Baral

Roll no:
18030517

Thank you. PU Regd. no.:

2017-02-03-
0096