MEGA PROJECT

Presented By-

Hitesh
Kanika
Vishakha
Javed
 GOOGLE
Google is an American Multinational Technology company focusing on search
engine technology, online advertising, cloud computing, computer
software, quantum computing, e-commerce, artificial intelligence, and consumer
electronics.

MISSION
Organize the world's information and make it universally accessible and useful.

VISION
To provide access to the world’s information in one click
 CHALLENGES FACED BY COMPANY
INTRODUCTION
• Google's global expansion presents a number of challenges, both in terms of market
penetration and cultural adaptation.
• One of the biggest challenges for Google is navigating different international markets and
understanding the unique needs of consumers in each region.
• This requires extensive research into local trends and preferences, as well as an
understanding of how to tailor products and services to meet those needs.
• Additionally, Google must contend with existing competitors in each market, which can
make it difficult to gain traction and establish a presence.
• Another major challenge for Google is adapting its corporate culture to fit local customs and
regulations.
Google, being a multinational corporation, has faced several challenges
in expanding into different countries.

LEGAL AND
REGULATORY

• Legal and Regulatory Challenges

• Cultural Differences POLITICAL CULTURAL
CHALLENGES DIFFERENCES

• Language Barriers
• Competition CHALLENGES

• Infrastructure Challenges
• Political Challenges INFRASTRUCTU
RE CHALLENGES
LANGUAGE
BARRIERS

COMPETITION
 PROBLEMS FACED BY GOOGLE IN CHINA
In between the period of 2002 to 2006 the market share of Google in China was reduced
rapidly. Various problems faced by Google in China are as follows:

1. China considered Google.com a slow search engine that lead to decrease in market share
to 63.7% .
2. Complexity involved in the Chinese government policies regarding censorship. To solve
the issue only one option is available with Google is to Self censor’
3. Chinese people considered, in order to search information from Google.com is very time
consuming process and they didn’t like to wait for such longer time to access information
4. China considered that Google.com is going down by 10% of the time, News never appear
on time as well as the Images in Google is available only 50%
5. Main things to consider while entering Chinese market are:- issue related to security as
well as privacy and government interference and policies of China.
6. China preference to its own search engine Baidu.com
 PROBLEMS FACED BY GOOGLE IN INDIA
• India is a linguistically diverse country and has a unique cultural and social
landscape, has to tailor its products and services in multiple languages to suit local
customs and preferences.
• Google faces stiff competition from home-grown players like Jio, Paytm, and
Flipkart, which offer similar services and products.
• Google has been embroiled in various regulatory issues in India, including antitrust
investigations and data privacy concerns.
• India still faces challenges in terms of internet connectivity and infrastructure,
which is impacting Google's ability to provide reliable services.
• India is a price-sensitive market, and users are often reluctant to pay for online
services. This makes it difficult for Google to monetize its services effectively..
• Google has to navigate the complex political landscape in India, which can impact
its business operations and relationships with government officials.
HOW GOOGLE OVERCOME CHALLENGES??

• Launching localized products and services

• Investing in startups

• Opening offices and data centers

• Providing training and support

• Collaborating with local partners

 PRODUCT PORTFOLIO
Google has a diverse product portfolio that includes search engines, cloud
services, mobile operating systems, online advertising, and more. The
development and expansion of this portfolio can be attributed, in part, to the
company's entrepreneurial skills.
As a company that operates in the technology industry, Google needs to
constantly innovate and develop new products to stay competitive and meet
the changing needs of its customers. Effective product portfolio development
requires a combination of creativity, strategic thinking, and a deep
understanding of customer needs and market trends. Entrepreneurs who
possess these skills can help Google to develop products that are innovative,
useful, and successful.
EFFECT OF ENTREPRENEURIAL SKILLS ON PRODUCT
PORTFOLIO DEVELOPMENT
Entrepreneurial skills can have a
significant impact on the product
portfolio development of a company like
Google. Here are some ways in which
entrepreneurial skills can influence
Google's product portfolio:
1.Innovation
2.Risk-taking
3.Customer-centricity
 CHALLENGES FACED BY GOOGLE WITH RESPECT
TO MARKETING
1. Competition: Google faces intense competition from other major tech
companies like Apple, Microsoft, Amazon, and Facebook, as well as smaller
players in the tech industry. This means that Google must constantly work
to differentiate itself and stay ahead of the competition.

2. Privacy concerns: In recent years, there has been growing concern among
consumers and lawmakers about data privacy and how tech companies like
Google collect and use user data. Google has faced criticism for its data
collection practices, and this has led to increased scrutiny and regulation of
the company.
3. Ad blocking: Many consumers are turning to ad-blocking software to avoid
being bombarded with ads while they browse the web. This presents a
challenge for Google, which relies heavily on advertising revenue to generate
profits.
4. Mobile-first world: As more and more consumers access the internet
through their mobile devices, Google must ensure that its products and
services are optimized for mobile. This includes developing mobile-friendly
websites, creating mobile apps, and delivering mobile-targeted ads.
5. Brand perception: Google has faced criticism over the years for issues
ranging from antitrust concerns to accusations of censorship. These
controversies can negatively impact the company's brand perception and
make it more difficult to attract and retain customers.