ASSIGNMENT GUIDELINES

• Make the changes in the PPT as you solve the parts

• This file contains the template for the EDA part of the project.

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 ASSIGNMENT
Name: Suraj Sharma
Problem Statement
Bank of Corporate conducted a telemarketing campaign for one of its financial products,
‘Term deposits’, to build a long-term relationship with the existing customers. Your goal is to
identify the target customers for the term deposits from the pool of the bank’s existing
customers. You should also capture the key driving factors (or driver variables) behind the
successful conversion of a customer, i.e., the customer opening a term deposit account with
the bank. 

Assignment Objective
To identify the target customers and the driving factors behind a successful customer
conversion for future marketing campaigns.
 PART I : Univariate Analysis

Variable under consideration:

In This we find Out the 24-60 age group is the Major Contributor in this Data
 PART I : Univariate Analysis

Variable under consideration:

In this we found that Blue Collar and Management person are the highest in numbers
 PART I : Univariate Analysis

Variable under consideration:

In this analysis we find that Masters are the highest % in the data
 PART I : Univariate Analysis

Variable under consideration:

In this analysis we find out that retired and unemployed are the highest calling time
 PART II : Bivariate Analysis

Variables under consideration:

In this analysis we find that married has the highest call duration in all type of contact category
 PART II : Bivariate Analysis

Variables under consideration:

In this analysis we find out that converting rate of bachelors in high as compared to other
 PART II : Bivariate Analysis

Variables under consideration:

In this analysis we find that married is the highest number which is not taking subscription
 PART II : Bivariate Analysis

Variables under consideration:

In this analysis we find that Self employed and un-employed call Duration is high
 PART III: Major insights

1. Bachelor's take very Less call to convert the yes in subscription .

2. Married man has the highest call duration among others.
3. the 24-60 age group is the Major Contributor which have maximum no of accounts.
4. we found that Blue Collar and Management person are the highest in numbers
which have bank Accounts.
5. The Masters person are highest which have Bank accounts .
6. Married Man has the highest which is not taking subscription .