• Oxford defines ethos as :“The 

characteristics Spirit and Beliefs

of community/ people” which distinguishes one culture from the
other.Indian ethos is drawn from the Vedas, the Ramayana,
Mahabharat, the Bhagwadgita, and Upnishads.
Ethos vs. Ethics
• Ethos is a discipline that examines one’s morality or the moral
standard of the society.
• Where as ;Ethics means expected standards in terms of your personal
and social welfare. It includes honesty, morality, responsibility etc.
 Indian ethos in Management
have been inuencedby
• Refers to the values and practices that the culture of India

have been inuencedby

(Bharatheeya Samskriti) can contribute to service, leadership and

philosophy.
management. These values and practices are rooted in Sanathana
Dharma the eternal essence), and have been influenced by
various strands of Indian philosophy.

philosophy.
• 
What is Indian Ethos for Management
• 
• It means application of principles of management revealed in our ancient wisdom described in
Upanishads and Gita. The following basic principles of management are as per ancient Indian
Wisdom and Insight :

• Each Soul is a Potential God

• Holistic Approach

• Equal Importance to Subjectivity/Objectivity

• Karma Yoga (selfless work)

Components of Indian Ethos
• Indian believe:

• 1. Ego sublimation rather than ego assertion

• 2. Sacrificing spirit rather than fighting spirit
• 3. Team achievement rather than individual achievement
• 4. Spiritual attainment rather than material prosperity
• 5. Self control rather than outside control
• 6. Concept of duties rather than concept of rights
• 7. Yielding rather than dominating

• 8. Concern for this age world and improvement

• 9. Respect for and search for all truth whatever be its source