Lecture 3 - Creativity and Innovation

UNIVERSITY OF CAPE COAST
COLLEGE OF HUMANITIES AND LEGAL STUDIES

SCHOOL OF BUSINESS
CENTRE FOR ENTREPRENEURSHIP AND

SMALL ENTERPRISE DEVELOPMENT
WE NEED
ssǝɔoɹd ǝɥʇ
ǝƃuǝllɐɥɔ CREATIVITY & INNOVATION
Centre for Entrepreneurship & Small Enterprise Development, UCC,

Wednesday, July 26, 2023 2
2023
Wednesday, July 26, 2023 Centre for Entrepreneurship & Small Enterprise Development, UCC, 3
2023
"It's easy to come up with new ideas;
the hard part is letting go of what
worked for you two years ago, but will
soon be out of date."
— Roger von Oech
The brain kills creativity due to

categorisation

2023
New ideas and
concepts
Mental process to generate

CREATIVITY ideas/concepts on:
new associations between useful, appropriate and

existing ideas and concepts valuable products/process
Creativity ≠ Talent
Creativity ═ Skill
Individual
CREATIVITY
(CONT’D)
CREATIVITY
Domain of
Social Context
Knowledge
2023
Creation: Pure Invention
TYPES OF
CREATIVE
Synthesis: Joining
BEHAVIOUR unrelated things
Modification:
Improvement or new
application

2023
Brainstorming
A creativity technique used by groups to generate
a large number of ideas for solving a problem.
TECHNIQUES
FOR Basic Rules of Brainstorming
FOSTERING  All members must contribute
CREATIVITY  No criticism
 All ideas are captured
 There should be a facilitator who writes ideas
in brief.
 No repetition of ideas
 No idea is discarded – all ideas are written
down
Wednesday, July 26, 2023 Centre for Entrepreneurship & Small Enterprise Development, UCC,
8
Focus
Group Discussion
Involves an open and indepth discussion of ideas led
by a facilitator. The group could have between 8 and 14
TECHNIQUES participants.
FOR
FOSTERING Guidelines for Focus Group Discussion
CREATIVITY  Consider nothing as a bad idea
 Give feedbacks after constructive dialogue
 Encourage free expression of without consequences
 Ensure that members respect each other and build
Wednesday, July 26, 2023 on the strength that diversity provides
2023
9
 Elevating creativity importance throughout
the organisation.
Offering tangible rewards to those
generating ideas.
CREATIVITY Protecting people who make honest
ENHANCERS mistakes and are willing to learn from them.
Investing in resources that help employees
to sharpen their creative skills.
Listening attentively in order to
acknowledge and provide early support to
ideas.
2023
 Not attempting to hire creative people
Being pessimistic, judgmental and critical
Punishing mistakes or failed ideas
CREATIVITY Pigeonholing employees
DETRACTORS Maintaining a stiff organizational culture
with no room for different behaviors
Being inattentive, acting distant and
remaining silent when employees want to
discuss new idea
2023
Encourage risk taking
Provide autonomy
MANAGEMENT Encourage productivity - “sweat equity”
STYLE AND
CREATIVITY
Offer supportive supervision, climate, and
work group
Practice participative leadership

2023
Doing new things
Innovation
INNOVATION
Creative ideas +
useful applications
Creativity in action
2023
INNOVATION
vs.
INVENTION
Not previously Invention + Useful

applications =
known to exist =
Invention Innovation
2023
RICE
PLANTING
MACHINE

2023
CASSAVA
GRATER

2023
Product innovation: New good or service
substantially improved
Process innovation: new or improved
TYPES OF production or delivery method
INNOVATION Marketing innovation: improvement in the
marketing Ps
Organisational innovation: new
organisations, business practices and
organisational behaviour
Business model innovation: new way of
doing business
Wednesday, July 26, 2023
2023
17
Keep ideas to self, especially at infancy stage
Investigate the people and companies you
intend to work with
PROTECTING
CREATIVE Rely on referrals as much as you can
IDEAS Use non-disclosure agreements and seek legal
advice in doing so
Use analogies to present your idea
Copyright your idea, if possible
Follow your guts
2023
At the age of 13 years, Richard Turere, a Kenyan
boy, became a hero after inventing a technology for
saving cows from being eaten up by lions.
RICHARD
TURERE Turere, who grew up in his home near the Nairobi
National Park, tried out many things to save their
livestock from lions from the age of 11. After many
failed attempts, he discovered that lions fear lights,
giving birth to his current ”Lion Lights” system.
2023
RICHARD
TURERE

2023
2023
dHUB

2023
Oral Presentation of Product
Improvement Report
Centre for Entrepreneurship & Small Enterprise Development,

UCC, 2023
RECALL:
Each student is to identify something (e.g. a good, service,
etc.) “on the market” that needs improvement.
Fieldwork Prepare a one-page report on what can be done to improve
Assignment upon the product and upload your solution on the UCC E-
learning portal under the ENT 302 course assignment
– Oral entitled: “Fieldwork: product improvement report” by 16th
Presentation June, 2023.
NOTE:
Students will be called at random to give oral reports of
their solutions.

College of Humanities and Legal Studies
School of Business
University of Cape Coast
Cape Coast
Wednesday, July 26, 2023
Ghana Centre for Entrepreneurship & Small Enterprise Development, UCC,
25
2023

Lecture 3 - Creativity and Innovation

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Lecture 3 - Creativity and Innovation

Uploaded by

Copyright:

Available Formats

UNIVERSITY OF CAPE COAST

COLLEGE OF HUMANITIES AND LEGAL STUDIES

CENTRE FOR ENTREPRENEURSHIP AND

Centre for Entrepreneurship & Small Enterprise Development, UCC,

The brain kills creativity due to

Centre for Entrepreneurship & Small Enterprise Development, UCC,

Mental process to generate

new associations between useful, appropriate and

Centre for Entrepreneurship & Small Enterprise Development, UCC,

Centre for Entrepreneurship & Small Enterprise Development, UCC,

Not previously Invention + Useful

Centre for Entrepreneurship & Small Enterprise Development, UCC,

Centre for Entrepreneurship & Small Enterprise Development, UCC,

Centre for Entrepreneurship & Small Enterprise Development, UCC,

Centre for Entrepreneurship & Small Enterprise Development, UCC,

Centre for Entrepreneurship & Small Enterprise Development,

Wednesday, July 26, 2023 24

You might also like