Meeting with Company A JUNE 15, 2021 - 18H

JULY 11, 2021 - 11H Meeting with Company A

Meeting with Company A JUNE 15, 2021 - 15H
AUGUST 8, 2021 - 16H Meeting with Company A
Meeting with Company A JUNE 15, 2021 - 15H
RIL 15, 2021 - 15H Meeting with Company A
ing with Company A

Brick-and-Click Marketing: The

Effects of Transitioning to Online
Marketing of Local Tire Supply
Shops in Cubao, Quezon City
JUNE 15, 2021 - 18H
During the COVID-19 Pandemic Meeting with Company A
JUNE 15, 2021 - 15H
Meeting with Company A
JUNE 15, 2021 - 15H
Meeting with Company A
MARCH 22, 2021 - 15H
 JUNE 15, 2021 - 18H
Agbalo, Martin Young-Yin
Meeting with Company A
Bautista, Angelique Jewelle JUNE 15, 2021 - 15H
Meeting with Company A
JUNE 25, 2021 - 12HCompetente, Francis JUNE
Joshua15, 2021 - 15H
Meeting with Company A Meeting with Company A
JULY 11, 2021 - 11H Delgado, Carlos
MARCH Gabriel
22, 2021 - 15H
Meeting with Company A Meeting with Company A
AUGUST 8, 2021 - 16H
Dosal, Jerson
Meeting with Company A Flores, Robert Joseph
RIL 15, 2021 - 15H
ing with Company A Valentino, Haidee
Vasquez, Jade Fatima
BACKGROUND OF THE STUDY Presenter: Valentino, Haidee
STATEMENT OF THE PROBLEM Presenter: Competente, Francis Joshua

 What are the problems encountered by the owners

before engaging to brick and click marketing strategies
in tire supply shop during COVID19 Pandemic?
 What are the owner’s challenges in using brick and
click marketing strategy in tire supply shop?
STATEMENT OF THE PROBLEM Presenter: Competente, Francis Joshua

 What are the impacts of the brick and click marketing

strategies in tire supply shop owners?
 What are the problems encountered by the owners after
engaging to brick and click marketing strategies in tire
supply shop?
REVIEW OF RELATED LITERATURE Presenter: Bautista, Angelique Jewelle

Brick and mortar (also bricks and mortar or B&M) refers to a physical
presence of an organization or business in a building or other structure. The
term brick-and-mortar business is often used to refer to a company that
possesses or leases retail shops, factory production facilities, or warehouses
for its operations. More specifically, in the jargon of e-commerce businesses
in the 2000s, brick-and-mortar businesses are companies that have a physical
presence (e.g., a retail shop in a building) and offer face-to-face customer
experiences. (Savneet Kaur and Megha Sehgal 2020).
REVIEW OF RELATED LITERATURE (VARIABLES)
Presenter: Bautista, Angelique Jewelle

 Promotion Timing (Setiaboedi et al., 2017)

 Search Engine Optimization (Setiaboedi et al., 2017)
 Written Content (Setiaboedi et al., 2017)
 Visual Imagery (Setiaboedi et al., 2017)
RESEARCH DESIGN Presenter: Vasquez, Jade Fatima

This study aims to determine the acceptability of brick and click

marketing strategy to the local tire supply shop in building online brand
awareness.
To accomplish this paper, open-ended interview will help the researchers
in finding the results.
This design:
 Defined as the a qualitative research method that study the how, why,
and what of phenomena.
RESEARCH INSTRUMENTS Presenter: Dosal, Jerson

The study plans to engage with the use of

an interview as a method of gathering data
for the tire shop owners.
KEY INFORMANTS Presenter: Delgado, Carlos Gabriel

Four tire supply shop business owners

located in Cubao, Quezon City, who were
engaged in brick-and-click marketing
strategy.
DATA COLLECTION Presenter: Flores, Robert Joseph

An email will be send to the respondents

inviting them for an interview through
phone calls or face to face.
DATA ANALYSIS Presenter: Agbalo, Martin Young-Yin

The data that the study will receive in the

four key informants will be transcribe,
encode, process, interpret and verify.
 Meeting with Company A JUNE 15, 2021 - 18H
JULY 11, 2021 - 11H Meeting with Company A
Meeting with Company A JUNE 15, 2021 - 15H
AUGUST 8, 2021 - 16H Meeting with Company A
Meeting with Company A JUNE 15, 2021 - 15H
RIL 15, 2021 - 15H Meeting with Company A
ing with Company A

Thank you!
JUNE 15, 2021 - 18H
Meeting with Company A
JUNE 15, 2021 - 15H
Meeting with Company A
JUNE 15, 2021 - 15H
Meeting with Company A
MARCH 22, 2021 - 15H