Technical and Sales Pitch for Shree Group

& USP of Premium Products

 Sales Pitch Pointers:
• About the Group : More than four decades of Cement Manufacturing since 1979, with
continuous improvement, innovation, care and collaboration, through which we drive
operational excellence in products, processes and people.

• Shree cares it’s customer’s : company that cares for its customers and has enabled us to
serve markets across India and the Middle East.

• Operation Naman: The National Scheme for free Cement to the families of martyrs, in
association with Kendriya Sainik Board Secretariat and to be executed by Rajya Sainik Boards
and Zila Sainik Boards, Ministry of Defence.

• Capacity with Strength : Shree Cement has a consolidated Cement Production Capacity of
46.4 Million tonnes per annum (including overseas). Our operations span across India and the
UAE with 4 integrated plants in India, 1 in UAE and 10 Split Grinding Units with 30,700+
Dealers and Retailers, 1150+ Depots and target of 100 MTPA By FY2030
 Sales Pitch Pointers:
• Achievements : We have the highest installed capacity of Waste Heat Recover Power plants
in the world, second only to China. We are Quality and Energy Conscious, Customer
Responsive, Socially Responsive and Sustainable Organisation. Patent for Manufacturing of
Synthetic Gypsum, Industry pioneer for using Pet coke as fuel, India's first Triple String Pre-
Heater and Efficient Material Handling

• Other operations : The company produces Autoclaved Aerated Concrete (AAC) Blocks – a
lightweight, precast building material with high insulating capacities, in its plant in Uttar
Pradesh. Shree also operates in the Power sector with an installed commercial power
capacity of 300 Mega Watts along with Captive and Green Power Capacity of 452 Mega
Watts.

• CSR @ Shree: In education our key programmes are Shree Shiksha Yojana, Nand Ghar Yojana,
Shree Ki Pathshala, School Support Programme. In Health and Family welfare Through our
Shree Swasthya Yojana, Mamta Camps, Shree Swachhata Projects, Mega Health Camps and
Health Camps. In Women Empowerment Shree Shakti Yojana have been widely recognised.
 Sales Pitch Pointers:

• Agriculture & Animal Husbandry: The Shree Khet Baag Yojana works towards empowerment
of rural communities especially farmers through training on better crop yield, seed
treatment, crop rotation and modern techniques for irrigation, providing subsidies on
agricultural equipment, taking care of livestock animals and building awareness about
government sponsored schemes. 
 Technical Pitch Pointers:

• Ultra-low CO2 emissions: Shree Cement Premium brands have ultra-low CO2 emissions,
making it an environmentally sustainable choice for construction projects. This unique
feature sets it apart from other cement brands in the market and appeals to customers who
are environmentally conscious.

• High early strength: Shree Cement Premium brands achieve high early strength, which
means that it achieves its full strength much faster than other cement brands. This unique
feature is beneficial for customers who need to complete their construction projects quickly.

• Reduced cracking and shrinkage: has reduced cracking and shrinkage, which means that it is
less likely to develop cracks and deformations during the curing process. This unique feature
is beneficial for customers who want their construction projects to have a longer lifespan and
require less maintenance..
 Technical Pitch Pointers:

• Low heat of hydration: Our premium product has a low heat of hydration, which means that
it generates less heat during the curing process. This unique feature is beneficial for
customers who need to pour large concrete structures or work in hot climates.

• Quality assurance: Shree Group has a rigorous quality control process, ensuring that every
batch of your premium cement brand meets the highest standards of quality and consistency.
Comes with a comprehensive quality assurance program, which includes strict quality control
procedures and regular testing to ensure that the product meets the highest standards of
quality and consistency.

• Enhanced durability: designed to be highly durable, with reduced cracking and shrinkage,
which means that it lasts longer and requires less maintenance compared to other cement
brands. This unique feature is beneficial for customers who want their construction projects
to have a longer lifespan.
 Technical Pitch Pointers:

• Superior compressive strength: Our premium brands have a higher compressive strength
compared to other brands, making it ideal for construction projects that require extra
strength and durability.

• Lower water demand: Our premium brands have a lower water demand compared to other
brands, reducing the amount of water needed during the mixing process, improving the
quality and reducing the risk of shrinkage cracks.

• Low alkali content: low alkali content compared to other brands, reducing the risk of alkali-
silica reaction, a common cause of concrete deterioration.

• Technical support: backed by a team of technical experts who are available to provide
support and guidance throughout the construction process, ensuring that you achieve the
best possible results with your product.
 Premium Product Pitch Pointers:

• Research and development: Shree group invests heavily in research and development,
continually improving your product and exploring new technologies to ensure that you
remain at the forefront of the industry.

• Roofon Concrete Master :A result of the combined efforts of our R&D and Technical team,
we have created a product that is at par with international quality standards. Produced with
fine quality cement particles with a perfect balance between Optimised Particle Size
Distribution and Perfect Spherical Shape. Concrete produced with Roofon is crack & corrosion
resistant, thus makes it suitable for all weather conditions.

• Bangur Power : 100 % Power-Grind Technology used for producing International standard
Bangur Power cement. VRM technology is used in the manufacturing process of our Bangur
power, ensuring that the end product is of the highest quality and delivers superior
performance at all times. A Perfect Cement for Diversified Construction.
 Premium Product Pitch Pointers:

• Rockstrong Premium Cement: An obvious choice for any type of construction with quick
setting properties, durability and is an excellent value for money.
Thanks