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  • Re-Launching A Brand A Case of Zong: Presented by Sher Sultan Mba Group (C)

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    China Mobile acquired Paktel in Pakistan and rebranded it as Zong to rejuvenate the brand. Re-launching a brand involves giving an old brand a new image through analyzing the past performance, overhauling the brand, and reshaping it for future target markets. The recommendations include truly changing the brand, activating it for China Mobile Pakistan, and replacing old marketing strategies with new ones focused on customers.

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    ZONG

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    China Mobile acquired Paktel in Pakistan and rebranded it as Zong to rejuvenate the brand. Re-launching a brand involves giving an old brand a new image through analyzing the past performance, overhauling the brand, and reshaping it for future target markets. The recommendations include truly changing the brand, activating it for China Mobile Pakistan, and replacing old marketing strategies with new ones focused on customers.

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    54 views4 pages

    Re-Launching A Brand A Case of Zong: Presented by Sher Sultan Mba Group (C)

    Uploaded by

    Sher Sultan
    China Mobile acquired Paktel in Pakistan and rebranded it as Zong to rejuvenate the brand. Re-launching a brand involves giving an old brand a new image through analyzing the past performance, overhauling the brand, and reshaping it for future target markets. The recommendations include truly changing the brand, activating it for China Mobile Pakistan, and replacing old marketing strategies with new ones focused on customers.

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    RE-LAUNCHING A BRAND A CASE OF ZONG

    PRESENTED BY SHER SULTAN MBA GROUP (C)

    INTRODUCTION
    China Mobile Communications has made its first

    cross-border acquisition, buying Paktel in Pakistan at an enterprise value of $460 million. It has paid Millicom of Sweden - which owns 88.86% of Paktel a cash consideration of $284 million. The deal has been concluded in almost record time since Millicom announced it in November 2006. . In February 2007, China Mobile Limited changed the logo Paktel to Zong, which plans to rejuvenate the brand in the future.

    RE-LAUNCHING A BRAND
    Re-launch means giving a new suit to old things.
    This is the procedure to reactivate the brand, which may be in the past failed or succeeded, for the future perspective. This involves analysis, rating, overhauling, and quality perspective, reshaping and reviewing the target market. The re-launch in other words is based on the reshaping, restructuring, redesigning or the overhauling of the present company brand.

    RECOMMENDATIONS
    True Change Brand Activation for CMPAK Out with the old Ps in with the new
    Cs

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