Professional Documents
Culture Documents
© Copyright 2020 McKinsey & Company. This material contains the confidential and proprietary information of McKinsey & Company
and is intended solely for your internal use and may not be reproduced, disclosed or distributed without McKinsey & Company’s
express prior written consent.
Section 7 – Deliver with style
Research shows that teaching others can strengthen your understanding and recall of a Questions to consider:
new concept or idea. You were just introduced to the Three Elements of Style. The three
elements of style can be useful in any presentation—large or small. Who is the audience?
What tone and style
Goal: Use an upcoming presentation to prepare and practice the Three Elements of would resonate with them
to forge an emotional
Style with your team or a colleague
connection?
Logistics: This is a group exercise to be completed in the next week How will you use body
language to reinforce
Estimated time: 30 minutes (10 minutes prep + 20 minutes group discussion) your message?
Prior to the presentation, take 10 minutes to craft and circulate a structured email that Where will you apply
synthesizes what you have learned on the Three Elements of Style. Schedule a 20 vocal emphasis to
minute preparation session with your team members or colleagues to practice how you punctuate your delivery?
will incorporate these elements into your presentation.
This can be the same presentation that you chose for the Take it to your team activity in
Section 5 – Develop a storyline.
P
hysical presence: V
ocal emphasis: A
bility to make an emotional connection:
This refers to the speaker’s ability to This primarily refers to the speaker’s This refers to the speaker’s ability to
appear relaxed, confident, and in control ability to adjust his or her pitch, pace, and gauge the mood of the audience and
of a room volume to match the occasion adjust his or her tone accordingly
Speakers with strong physical presence In addition, speakers with good vocal Speakers who are able to make an
have good posture, make good eye emphasis typically speak in the active emotional connection typically make strong
contact, avoid fidgeting, use gestures voice, and rarely use qualifiers or caveats eye contact with their audiences and
appropriately, and move with confidence communicate emotion via their facial
expressions and tone of voice
Virtual tips
Tips/techniques
MATERIALS TO SHARE
The same delivery techniques that work in person still apply to virtual settings; however some techniques are
emphasized more or less because of the medium. Nevertheless, it is still important to think about your audience and
what will work best to connect with them and inspire them to action
1 2
3
4
Limit your body language Find the right camera Integrate moments of eye Leverage your voice
Using body language in height contact
Infuse your vocal presentation
person can be quite effective; If you are on a video It can be difficult to maintain with energy by varying your
however on a camera it can conference, your camera eye contact virtually due to the tone and pace to keep the
exaggerate your movements should be positioned roughly positioning of your camera and audience’s ear engaged
and distract others at eye level your audience’s videos
Vocal emphasis is important
Use your movements Angles that are too high or However for an important key whether the presentation is in
intentionally and try to keep too low can distract your message, it's worth looking person or virtual
them more level, on the same audience and take away from directly at the camera to better
physical plane your message emphasis your message