Professional Documents
Culture Documents
Gs Quali Vs Quanti
Gs Quali Vs Quanti
QUANTITIVE RESEARCH
1 ANALYTICAL OBECTIVES
DEGREE OF FLEXIBILITY
ANALYTICAL OBJECTIVES
QUALITATIVE RESEARCH QUANTITATIVE RESEARCH
focuses on focuses on
describing describing
individual characteristics
experiences of a
and beliefs population
TYPES OF QUESTIONS ASKED
QUALITATIVE RESEARCH QUANTITATIVE RESEARCH
open-ended close-ended
questions questions
DATA COLLECTION INSTRUMENT
QUALITATIVE RESEARCH QUANTITATIVE RESEARCH
descriptive numerical
data data
DEGREE OF FLEXIBILITY
QUALITATIVE RESEARCH QUANTITATIVE RESEARCH
response of response of
participants respondents do
affects how not influence
and which how and which
questions the questions the
researcher researcher asks
asks next next
THANK YOU FOR LISTENING!
TOPIC 5: THE QUALITATIVE RESEARCH