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QUALITATIVE RESEARCH VS

QUANTITIVE RESEARCH
1 ANALYTICAL OBECTIVES

2 TYPES OF QUESTIONS ASKED

3 DATA COLLECTION INSTRUMENT

4 FORM OF DATA PRODUCED

DEGREE OF FLEXIBILITY
ANALYTICAL OBJECTIVES
QUALITATIVE RESEARCH QUANTITATIVE RESEARCH

focuses on focuses on
describing describing
individual characteristics
experiences of a
and beliefs population
TYPES OF QUESTIONS ASKED
QUALITATIVE RESEARCH QUANTITATIVE RESEARCH

open-ended close-ended
questions questions
DATA COLLECTION INSTRUMENT
QUALITATIVE RESEARCH QUANTITATIVE RESEARCH

use semi- use highly


structured structured
methods methods
FORM OF DATA PRODUCED
QUALITATIVE RESEARCH QUANTITATIVE RESEARCH

descriptive numerical
data data
DEGREE OF FLEXIBILITY
QUALITATIVE RESEARCH QUANTITATIVE RESEARCH

response of response of
participants respondents do
affects how not influence
and which how and which
questions the questions the
researcher researcher asks
asks next next
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TOPIC 5: THE QUALITATIVE RESEARCH

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