QUANTITATIVE VS.

QUALITATIVE
RESEARCH
Harmony in Numbers, Symphony in Stories By Carmela M. Velasco, PhD
Eddie and Haggai were both enrolled in a research class. Their
research teacher Dr. Velasco encourages them to come up with
a research topic in preparation for their upcoming research
writing class. Eddie wants to come up with new discoveries or
theories. He is more interested in using narratives. He also
wanted to deal with a smaller group of participants to conduct an
interview with them and develop open-ended questions, to be
more involved with his participants and do in-depth and heart-to-
heart talks with them. He believes that dealing with people to
gather first-hand information is a better way to generate theories
and principles that are more on people's experience which for
him cultivates understanding.
 On the other hand, Haggai is more interested in numbers to
test hypotheses and existing theories. Since he is good at
Math, he believes that numbers provide more accurate data
and generate more reliable information about a population,
which can be represented by a large sample. He wants to
make questionnaires that he can distribute to his participants.
He thinks that a questionnaire contains close-ended questions,
where the participants will be able to choose their answers in
a lesser time and effort. This process of data collection
endorses development and high output replicability.
Having learned the interests of the two, Dr. Velasco
assigned Eddie to develop a topic under Qualitative
research and Haggai with Quantitative research.
Although the two students have different interests, she
explained that whether it is qualitative or quantitative,
research is the process of inquiry and investigation,
where all types of research start with a problem and end
with a problem. All research uses textual form in
analyzing and interpreting data.
1. Which of the following is the interest of
Eddie in research?
1. A. Use of narratives, text, and short stories
2. B. Cultivation of understanding with high
validity.
3. C. Generation of new theory based on
gathered data.
4. D. All the above
 2. Which of the following best describes
the interest of Haggai in terms of sample?
A.A. Small judgment sampling
B.B. Large sample representative
C.C. Moderate Random sampling.
D.D. None of the above.
3. Which type of research does
“Harmony in Numbers” refer to?
A. A. Qualitative
B. B.Quantitative
C. C. Descriptive
D. D. None of the above.
4. What does Dr. Velasco mean by saying “Research starts
with a problem and ends with a problem”?
A. A. Research problems will only generate new problems.
B. B. Research does not solve existing problems, it only
makes it worse.
C. C. The research begins with a simple problem and ends
with a bigger problem.
D. D. To start research, there must be a problem, and during
the process, the researcher discovers something new, then
new problems will arise.
5. How do you compare qualitative and
quantitative research?
A. A. Both use the same research design.
B. B. Both follow a long process of
investigation and analysis.
C. C. Both aim to solve a problem, answer an
inquiry, and conduct an investigation.
D. D. All options are correct
QUANTITATIVE
VS.
QUALITATIVE
RESEARCH
 Characteristics Comparison
(Group Activity) (4 groups)

Create a chart with two columns:

Qualitative Research and Quantitative
Research. Brainstorm and list the
characteristics of each research method
under the respective columns.
 Group
Presentation
 QUALITATIVE QUANTITATIVE
RESEARCH RESEARCH
used to gain an used to test or
understanding of underlying confirm theories and
reasons, opinions, and assumptions
motivations
interpretation-based, numbers-based, countable,
descriptive, and relating to or measurable.
language
can help us to understand tells us how many, how
why, how, or what happened much, or how often in
behind certain behaviors. calculations
 QUALITATIVE QUANTITATIVE
RESEARCH RESEARCH
methods are interviewing methods are measuring
and observing and counting
analyzed by grouping the analyzed using statistical
data into categories and analysis
themes
subjective and unique fixed and universal
Particular or specialized Generalizable findings that
findings that is less can be applied to other
generalizable populations
 QUALITATIVE QUANTITATIVE
RESEARCH RESEARCH
Methods: interviews with Methods: experiments,
open-ended questions, observations recorded as
observations described in numbers, and surveys with
words, and closed-ended questions.
literature reviews that
explore concepts and
theories.
Few respondents Many respondents
Open-ended close-ended or multiple
choice
Determine whether each question is better suited for
qualitative or quantitative research.

1. How do teachers perceive

the effectiveness of online
learning platforms?
2. What is the impact of
technology usage on
sleep quality?
3. What are the experiences
of individuals living with
chronic pain?
4. How does the frequency of
exercise correlate with mental
health outcomes?
5. What are the cultural differences in
parenting practices?
Examples of Qualitative and Quantitative Research Topics
in the Different Areas of Interest

AREA OF DISCIPLINE MEDICINE

Disease Studies on the

prevention development of
mechanisms vaccines for Corona
Virus
QUALITATIVE QUANTITATIVE
RESEARCH RESEARCH
Examples of Qualitative and Quantitative Research Topics
in the Different Areas of Interest
AREA OF DISCIPLINE Arts

Experiment on
goon paint Life and works of
substance and different artists in the
painting Philippines
material QUALITATIVE
RESEARCH
QUANTITATIVE RESEARCH
Examples of Qualitative and Quantitative Research Topics
in the Different Areas of Interest

AREA OF DISCIPLINE SPORTS

Common Development of
characteristics materials to be used
of children into in sports
and not into QUANTITATIVE
sports RESEARCH
QUALITATIVE
Examples of Qualitative and Quantitative Research Topics
in the Different Areas of Interest

AREA OF DISCIPLINE PSYCHOLOGY

Impact of music Behavior of Students

to the behavior in School
of children QUALITATIVE
RESEARCH
QUANTITATIVE
RESEARCH
Examples of Qualitative and Quantitative Research Topics
in the Different Areas of Interest

AREA OF DISCIPLINE BUSINESS

Behavioral traits of Relationship between

product patrons in expenditures in
the last 10 years advertisements and sales
QUALITATIVE QUANTITATIVE
RESEARCH RESEARCH
Examples of Qualitative and Quantitative Research Topics
in the Different Areas of Interest

AREA OF DISCIPLINE AGRICULTUR

E
Health benefits of Effects of organic
organically grown fertilizers in vegetable
vegetables to production and sales
elderly
QUANTITATIVE
QUALITATIVE RESEARCH
RESEARCH
Examples of Qualitative and Quantitative Research Topics
in the Different Areas of Interest

AREA OF DISCIPLINE FISHERIES

Environmental factors Fishermen’s

affecting the number of adjustment
fishes caught in a place mechanisms during
dry season.
QUANTITATIVE
RESEARCH QUALITATIVE
RESEARCH
Examples of Qualitative and Quantitative Research Topics
in the Different Areas of Interest

AREA OF DISCIPLINE ICT

Effects of Technology use Impact of online

to the study habits of platforms to
students. Students
Achievement in
QUALITATIVE
RESEARCH their subjects
QUANTITATIVE
RESEARCH
Examples of Qualitative and Quantitative Research Topics
in the Different Areas of Interest

AREA OF DISCIPLINE SOCIAL

SCIENCE
Ethnographic Study of Quantitative
cultural group in the analysis in social
Philippines. science.

QUALITATIVE QUANTITATIVE
RESEARCH RESEARCH
Assessment:
Answer the following questions based on what
you have learned in this lesson. Make your
answers brief yet substantial.

1. What makes qualitative research

different from quantitative research?