Motion

Media and
Information
What is motion •a visual media that gives the
media? appearance of a movement

•can be a collection of graphics,

footage, videos.

•combined with audio, text and/or

interactive content to create
multimedia
TWO FORMS
OF MOTION
MEDIA
 INFORMAL
§ created by individuals often for personal use

FORMAL
§created by professionals who follow industry standards in
creating, editing and producing motion media

05
Types of Motion
Media
01 According to Format

According to Purpose
02
03 According to Source

04 According to Audience
 A. ACCORDING TO FORMAT:
ANIMATION –Animated GIFs (Graphic Interchange
Format), Flash, Shockwave, Dynamic HMTL

Video formats/Video Codecs - motion media use large

resources. Codecs compresses and decompresses video
files. Examples are H.26N series, Quicktime, DivX, MPG,
MP4
B. ACCORDING TO PURPOSE

• Education
• Entertainment
• Advertising
C. ACCORDING TO SOURCE

• Personal
• Social Media
• Media Companies
D. ACCORDING TO AUDIENCE

• Private / Public
• General /Directed
 What are the
different motion
media formats?
 1. Film
1.) Film- also called a movie or motion picture, is a
series of still or moving images
a.) Short Film
b.) Documentary Film
c.) Animation
 2.) Motion Pictures in Television
Television (TV) is a telecommunication medium for transmitting and
receiving moving images that can be monochrome (black-and-white) or
colored, with or without accompanying sound.
a.) Commercial Advertisements on TV
b.) Philippine Drama
c.) Reality Shows
d.) Game Shows
e.) Talk Shows
f.) Television News
 3. Interactive Video
Interactive Video - usually refers to a technique used to blend
interaction and linear film or video.

a.) "Customizable" Online Interactive Videos - Customizable videos

allow the user to adjust some variables and then play a video
customized to the user's particular preferences. How- ever the user
does not actually interact with the video while it is playing.
b.) "Conversational" Online Interactive Videos - Conversational videos
allow the user to interact with a video in a turn-based manner, almost as
though the user was having a simple conversation with the characters in
the video.

i.) Videoconferencing
ii.) Videophone
c.) "Exploratory" Online Interactive Videos - Exploratory videos allow the
user to move through a space or look at an object such as an artwork from
multiple angles, almost as though the user was looking at the object in real
life. The object or space is depicted using video loops, not still, creating a
more "live" feel
 4. Others (i.e. phone gaming, computer games, cinema)

• Livestream is a live streaming video platform that allows users to

view and broadcast video content us?ing a camera and a computer
through the internet. It offers a free ad-supported service aad
multi-tiered premium services.
• YouTube is a video-sharing website, created by three former
PayPal employees in February 2005, on which users can upload,
view and share videos. Unregistered users can watch videos,
while registered users can upload an unlimited number of video
ADVANTAGES
AND
LIMITATIONS
Advantages of
Motion Media
• It captures motion in a manner
that can be viewed repeatedly.
• It can show processes in detail and
in sequence.
• It enables learning with emotions.
Advantages of
Motion Media
• It can cut across different cultures
and groups.
• It allows scenes, history, events
and phenomenon to be recreated.
LIMITATION OF
MOTION MEDIA
• Compared to other forms of visual media the
viewer cannot always interrupt the
presentation.
• It is often times more costly than other forms
of visual media.
• Other data may be presented best using still
images. Examples are graphs, diagrams,
maps.
• It is subject to misinterpretation
ELEMENTS
OF MOTION
MEDIA
• SPEED
- A fast movement gives vigor
and vitality, intensifying
emotions. A slow movement
connotes lethargy, solemnity
or sadness.
2. DIRECTION
- It indicates a movement from
one direction to another. It
can also refer to the growing
or shrinking of an object.
 3. TIMING
3.TIMING - can be objective or subjective.
Objective timing can be measured in
minutes, seconds, days, etc. Subjective
timing is psychological or felt.

Timing can be used to clarify or intensify the

message or the event. Using a pause can help
time the events.
4. TRANSITIONS
–used to switch between scenes
5. SOUND AND
COLOR
-adds meaning to motion
6. BLURRING
In animation, blurring can provide
the illusion of fast movement. In
videos, it is often used to censor
information for security or
decency.
Thank you!