Rural Marketing

Seat no: 31010722079

By : Virag Shingavi
 Content

1. About Rajasthan
2. Handicrafts : In Rajasthan
3. 4P’s of Marketing
 About Rajasthan
Rajasthan is a state located in the
northwestern part of India, and it is
the largest state in the country in
terms of area. The state is known for
its rich cultural heritage, majestic
forts and palaces, vibrant festivals,
and colorful attire.
The people of Rajasthan are known
for their hospitality and warmth. The
state has a rich and vibrant culture,
with music, dance, and folk traditions
being an integral part of everyday life.
Some of the famous folk dances of
Rajasthan include Ghoomar,
Kalbeliya, and Chari dance.
The state has a diverse economy,
with agriculture being the
primary occupation of the people.
Wheat, barley, maize, and pulses
are some of the major crops
grown in the state. Rajasthan is
also known for its mineral
resources such as limestone,
marble, and sandstone. The state
has a significant tourism industry
and attracts visitors from all over
the world, who come to see the
magnificent forts and palaces,
experience the local culture, and
enjoy the delicious food.
 Handicrafts

Rajasthan is famous for its colorful

and vibrant handicrafts, which are an
integral part of the state's rich
cultural heritage. The state has a long
tradition of producing high-quality
handicrafts, which are made by
skilled artisans in rural areas using
traditional techniques passed down
from generation to generation. Some
of the famous handicrafts of
Rajasthan are:
Textiles: Rajasthan is known for its
beautiful textiles, which are made
using a variety of techniques such as
block printing, tie and dye, and
embroidery. Some of the famous
textile centers in the state include
Jaipur, Jodhpur, and Udaipur.
Jewelry: Rajasthan is known for its
intricate and beautiful jewelry, which
is made using a variety of metals
such as gold, silver, and copper. The
famous jewelry centers in the state
include Jaipur, Jodhpur, and
Udaipur.
Carpets and Durries: Rajasthan is
known for its beautiful carpets and
durries, which are made using local
wool and cotton. The famous carpet
and durrie centers in the state
include Jaipur, Jodhpur, and
Bikaner.
Wooden Furniture: Rajasthan is also
famous for its beautiful wooden
furniture, which is made using local
woods such as sheesham and mango
wood. The famous furniture centers
in the state include Jodhpur, Jaipur,
and Udaipur.
Marketing Mix of Handicraft
 Product

The handicrafts of Rajasthan are

known for their unique designs
and exquisite craftsmanship. The
products range from textiles,
pottery, jewelry, leather goods,
metal crafts, and more. The
product needs to be of high
quality, authentic and showcase
the traditional craftsmanship of
Rajasthan.
 Price

The pricing of the handicrafts

products needs to be competitive,
taking into account the cost of
materials, be such that it provides
a fair value for the quality and
uniqueness of the product.
Generally price varies for
difproduction, and distribution.
Pricing should ferent product
 Place

The distribution channels for

handicrafts products of Rajasthan
should be well-planned and
executed. They should be sold
through authorized dealers, e-
commerce platforms, exhibitions,
and fairs. The products should be
available in the right locations
and at the right times.
 Promotion

Promotion plays a critical role in

the marketing mix of handicrafts
products of Rajasthan. It involves
creating awareness and interest in
the products through advertising,
public relations, and personal
selling. Social media platforms
and influencers can be leveraged
to reach a wider audience.