Sender

Process
 Sender of a message
Process

1. Determine objectives.

2. Identify the audience

3. Encode the message.

4. Create the message

 1. Determine your objectives

• What is it, you are

communicating?
• How audience will benefit from
it (what is in it for me?).
• What do you want others to
do?

Be SMART about it.

SMART Objectives

Specific
Measurable
Actionable
Relevant
Time-bound
 Goals and Objectives
Goals‫ا لغ ايات‬ Objectives‫ا الهداف‬

Broad in scope Narrow in scope

General intention or direction Specific/ Precise

Intangible or “soft” Tangible

Can’t be easily measured Can be easily measured

The end or result The means to the end

The whole Part of the whole, often with
indicators (time, specific result)
Longer term Shorter term
 SMART Objectives

ARE
• Easy to Understand.
• Achievable.
• Clear Point of Success.
 Actual Goal
“I WANT TO BE RICH”
 I WANT TO BE RICH!!

• How Do I WIN? (how do I

know when I am RICH?

• WHAT is “RICH” anyway?

• By WHEN
 Specific
• Use the 5 W’s
– Who ME
– What SR 4 Million
– When Before I turned 52
– Where In Hail
– Why I can retire
 Measurable
• To know the finish line which is indicated by:
– Yes or NO
– A Number.
SR 4 Million Exactly
 Actionable
• So I don’t loose motivation to achieve the
goal so for me
SR 4 Million
 Relevant
• It fits with my overall plan

SR 4 Million I can Retire.

 Time-bound
• Before I turned 52
 Become SMART

“I WANT TO BE RICH”

“I want to have SR 4 Million by the time I am 52

years old so I can retire.”
 2. Encode the Message
• How you are going to send the message as
accurate as possible.

– The body language

– The words
– The tone and voice.
– The eye contact.
 3. Identify The AUDIENCE.
• Peer Students
• Professors
• Typical Business Audiences
– Subordinates
– Co-workers / peers
– Supervisors
– Investors
– The customers
• “General” Audience
 Analyze your Audience
• Determine their purpose & goals
• Consider
– Education
– Professional experience
– Personal characteristics
– Personal preferences
– Cultural characteristics
– Attitudes toward you
• Determine interest levels in your massage
• Try to understand what they want from you.
• Suitable communication channel.
4. Create the message
 Sender Process

what massage you are going to

• Determine objectives.
communicate?

(Encoding) How you will

• Encode the message
communicate the massage.

Who and why audience should listen

• Identify the audience. to you .

How you are going to communicate

your massage (the channel)

• Create the message