Evaluating

Messages and
Images
Critical evaluation is one of the levels of
comprehension advanced by Benjamin
Bloom.
- a thorough analysis and critical look at
information, messages and images that we
get from or use for reading materials,
lectures or presentations, for one to obtain or
use accurate information.

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Evaluating Images
- fake news and altered media
materials misled people
- should be evaluated to ensure
their validity, reliability, and
appropriateness.
- Content and visual analysis
could be applied to messages
and images, using a checklist

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Sender
1. Who created the messages? Was
it by a news organization, a public
citizen, or an advertiser?

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Message
2. What does the message say (subject,
main point, support)
3. Is the information fair and logical?
4. What points of view are shared in the
messages? Which ones are left out?
5. What images or sounds catch my
attention?

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Media

6. What type of media is used

to deliver the messages?

7. What are the strengths and

weaknesses of the media
format?

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Receiver

8. Who is the target of the messages?

9. How might people different from me

interpret this message?

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Context

10. What is the purpose of this message?

11. Who controls the transmission of the messages?

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Assessing Messages
and
Images of Varied
Texts of Different
Cultures

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Tablet project
Show and explain your web, app or
software projects using these gadget
templates.

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Desktop project
Show and explain your
web, app or software
projects using these
gadget templates.

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Thanks!
Any questions?
You can find me at:
✗ @username
✗ user@mail.me

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