SLIDESMANI

MEDIA AND
GLOBALIZA
TION
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These are talking points in media and
globalization:
❏ Globalization
❏ Media
❏ Technologies of Mass Communication
❏ MARSHALL MCLUHAN
❏ Television
❏ The Global village and cultural
Imperialism;
❏ And others
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Globalizat
ion
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Globalization

• Set of multiple, uneven and

overlapping historical processes • Relies on media as its
including eco, politics, and culture
that have combined with the main conduit for spread
evolution of media, technology to of global culture and
create the conditions which the
globe itself can now be understood ideas.
as “an imagined community”
(global village)
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5 periods of the evolution of media and
globalization
1.ORAL 2.SCRIPT
COMMUNICATION • Papyrus
LANGUAGE – avenue • Cuneiform
of people who cooperate
• It allowed humans o
-Allowed for the sharing communicate over longer space
of information and much longer time
-Important tool as human • Allowed for the written and
being explored the world permanent codification of
experience different economic, cultural and political
cultures. practices
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3.PRINTING PRESS
Information revolution
Transferred social institutions
According to Elizabeth Einstein
(1979) the influence of printing press:
-It changed the nature of knowledge
 -Preserved and standardized
knowledge
 -Encourage the challenge of political
and religious authority
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4. Electronic Media

RADIO – global medium in reaching

regions
TV – most persuasive and powerful mass
medium
COMBI – visual and aural power
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Digital Media
Rely on digital code
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It is difficult to
imagine
globalization
occuring without the
media
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MEDIA

• A means of
conveying
something, such as
channel of
communication
• Plural of medium
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Technologies of Mass Communication
3. Digital Media
1. Print Media- • Internet and mobile
books, magazines mass communication
and newspaper
2. Broadcast Media-
• Radio,film and
television
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Marshall Mcluhan • The medium is the
message
• He used his analysis of
technology to examine
the impact of electronic
media.
• He declared that the
television was turning
the world into a “global
village”
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Television
Shapes the social behavior of
users and reorient family
behavior
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papyrus

Started in egypt
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Cellphones

Expand people senses

CRITIQUE

SLIDESMANI
S OF
CULTURA
L
IMPERIA
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IEN ANG
studied the ways in which
different viewers in the
Netherlands experienced
watching the American soap
opera “DALLAS”
 ELIHU KATZ and TAMAR

SLIDESMANI
LIEBES

They decided to push Ang’s analysis

They argued that texts are received
differently by varied interpretative
communities
Russians were suspicious of the show’s
content
American’s believed that it was primarily
about the lives of the rich
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Japanese
Brands
Hello kitty, Mario
Brothers and Pokemon
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SUSHI
Globalized Asian
Cuisine
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JOLLIBEE
Number one choice
for fast food in Brunei
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Social Media
and the
creation of
Cyberghettoes
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Womens March
against Donald Trumph began
with a tweet form a Hawaii lawyer
an became a global movement.
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Splinternet
various bubbles people
place themselves in when
they are online.
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cyberbalkanizat
ion
The phenomenon
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Vladimir Putin
-a Russian dictator who hired armies
of social media to manipulate public
opinion through intimidation and the
spreading of fake news.
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Trolls
Paid users who harass
political opponents
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Global Online
Propaganda
Will be the biggest threat to
face as the globalization of
media deepens
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The end!!!
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