By: Ms.

Sarah
• How globalization relies on media in
spreading global culture and ideas?
• Examples
• Media and Its Functions
• Lule’s definition of media
• Print Media
• Broadcast Media
• Digital Media
• Internet Media
• McLuhan’s definition of media
• Television
• Smartphone
• Papyrus
• Global Village
• Cultural Imperialism
• Examples
• Social Media
• Merits and Demerits
PITCH DECK 2
 S P R E A D O F C U LT U R E
South Korean rapper Psy’s song “Gangnam Style” may have been
about a wealthy suburb in Seoul, but its listeners included millions
who have never been or may never go to Gangnam.

SPREAD OF IDEAS
The notion of the rights of lesbian gay, bisexual, and transgender
(LGBT) communities is spreading across the world and becoming
more widely accepted.

G LO BA L I ZAT I O N R E L I ES O N M E D I A
Globalization relies on media as its primary means of
disseminating global culture and ideas.
• Today, television programs, social media groups,
books, movies, magazines, and the like have made
it easier for advocates to reach larger audiences.

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• How globalization relies on media in
spreading global culture and ideas?
• Examples
• Media and Its Functions
• Lule’s definition of media
• Print Media
• Broadcast Media
• Digital Media
• Internet Media
• McLuhan’s definition of media
• Television
• Smartphone
• Papyrus
• Global Village
• Cultural Imperialism
• Examples
• Social Media
• Merits and Demerits
PITCH DECK 4
 Lule describe media as a means of conveying
something, such as a channel of communication.

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 BROADCAST DIGITAL
PRINT MEDIA MEDIA MEDIA

Include books, magazines, and Involve radio, film, and Covers the internet and mobile
newspapers. television. mass communication.

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 INTERNET
MEDIA

There are e-mail, internet sites,

social media, and internet-
based video an d audio.

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 For him, the medium (singular form of media) is
the message. Meaning, medium (technology) it
self is the one who affects and influence people
not the message itself.

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 TELEVISION SMARTPHONE PAPYRUS

Television (technology) is not just Allows users to keep in touch Before, storytellers needed
a thing that bears a message but instantl y with multiple people at the retentive memory to be able to
television itself shapes the social same time. And it shows that exchange stories verbally,

behavior of users. technolog y (medium), not the however, when papyrus was

message makes this social change

introduced, it dulled the people’s
(from dining table to living room)
capacity to remember.
possible.
(storytellers no longer had to rely
(couples can give update each other
completely on their memories.)
from time to time)

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• How globalization relies on media in
spreading global culture and ideas?
• Examples
• Media and Its Functions
• Lule’s definition of media
• Print Media
• Broadcast Media
• Digital Media
• Internet Media
• McLuhan’s definition of media
• Television
• Smartphone
• Papyrus
• Global Village
• Cultural Imperialism
• Examples
• Social Media
• Merits and Demerits
PITCH DECK 11
 According to McLuhan, technology was
transforming the world into a “Global
Village”.
• New global village would sit in front of
bright boxes in their living rooms, just
as tribal villages formerly sat in front of
fires to listen to collective stories.

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• How globalization relies on media in
spreading global culture and ideas?
• Examples
• Media and Its Functions
• Lule’s definition of media
• Print Media
• Broadcast Media
• Digital Media
• Internet Media
• McLuhan’s definition of media
• Television
• Smartphone
• Papyrus
• Global Village
• Cultural Imperialism
• Examples
• Social Media
• Merits and Demerits
PITCH DECK 13
 It refers most broadly to the exercise of domination in cultural
relationships in which the values, practices and meanings of a
powerful foreign culture are imposed upon more native cultures.
Examples:
• Netherland and the America soap opera Dallas.
• Not just passive and resigned but emotional and accepting
• Various cultural groups and Dalla.
• Russians – dubious and believes that it was all for American
Propaganda.
• American – felt it was mostly about the lives of the wealthy.
• Asian Culture across the world.
• Hello Kitty
• Mario Brothers
• Pokemon
• K-Pop
• Sushi
• Mcdonald’s
• Jollibee
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• How globalization relies on media in
spreading global culture and ideas?
• Examples
• Media and Its Functions
• Lule’s definition of media
• Print Media
• Broadcast Media
• Digital Media
• Internet Media
• McLuhan’s definition of media
• Television
• Smartphone
• Papyrus
• Global Village
• Cultural Imperialism
• Examples
• Social Media
• Merits and Demerits
PITCH DECK 15
 MERITS
In 2011, Activists that opposes
authoritarian regimes in Tunisia, Egypt,
and Libya successfully overthrow their
respective governments.
DEMERITS
The formation of Cyberbalkanization –
a phenomenon refers to various
bubbles people themselves when they
are online.

• Social media bubbles (small

groups) can lead to herd mentality.
• Vladimir Putin uses social media
trolls to control public opinion
and help Donald Trump win the
election.

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Consumers and media users might find
it hard to go back in time as social
media sites continue to influence
social change. But rather than fearing,
everyone must work together to find
responsible and ethical methods to
deal with them.

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• P E O P L E M U S T B E WAT C H F U L A N D L E A R N
HOW TO S E PA R AT E FA C T FROM
OPINIONS.
• S TAY S K E P T I C A L O F M A I N S T R E A M M E D I A
• PREFER MORE CREDIBLE SOURCE
• U S E M E D I A T H AT I S P R O D U C E D BY
P R O F E S S I O N A L S T H A N A V I D E O T H AT
S I M P LY W E N T V I R A L .

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