Muskan Gupta PF2224-E031

Ridhi Bagari PF2224-E040

Rishi Kaushik PF2224-E041
Tanshu Jain PF2224-E053
Umang Ghedia PF2224-E055
SKULLCANDY Vibhav Rawat PF2224-E057
 SKULLCANDY
Skullcandy is an American company that markets headphones, earphones, hands-free devices,
audio backpacks, MP3 players, and other products. It was founded in 2003 and is headquartered in
Park City, Utah.

Skullcandy products are known for their bold designs, durable construction, and affordable prices.
Skullcandy targets sports enthusiasts and general consumers.
They offer a good combination of quality, style, and affordability.

Brand values:
 Adventure
 Style
 Affordability
 Durability
 Innovation
 COMPETITION
SONY
BOSE
BEATS BY DR. DRE
SENNHEISER
Skullcandy differentiates itself from its competitors by offering a combination of
bold designs, durable construction, and affordable prices and by targeting outdoor
action sports enthusiasts and general consumers, which gives it a unique niche in
the market.
The company preferred to just beat the market with greater products.
SWOT Analysis:
Strength:
 Y-o-Y Sales growth
 Popularity among the youth
 Innovative designs
 Supply Chain Management
 Proactive decision maker
Weakness:
 Small Target Audience
 Marketing via Sports channel
 Competition with bigger brands such as
Beats, Sony, Bose etc
 Competitors pricing
SWOT Analysis
Opportunities:
 Social Media as a marketing platform
 Sponsorships , Trade Shows, In-store
Advertisement
 Highly innovative
 New product development team
Threats:
 Time lag between patent application & patent
granting
 Beats by Dr. Dre was acquire by Apple
 Competition from traditional headphone
brands
 SKULL CANDY- MARKETING STRATEGY
• Target Market: Young, active consumers who are
looking for stylish and durable audio products.
• Marketing Channels:

1. Social Media: Uses social media platforms such

as Instagram, TikTok, and YouTube to connect
with its target audience.
2. Influencer Marketing: Partners with athletes
and influencers to promote its products.
3. Product Placement: Products are often featured
in movies, TV shows, and music videos.
4. Retail Partnerships: Connecting with retailers
such as Best Buy, Target, and Amazon to sell its
products.
Products :
1. Headphones : offers a wide range of headphones, including wired
and wireless models. Also ,variety of earbuds and speakers.
2. Accessories: Also offers a variety of accessories, such as carrying
cases and cables.

Innovation:
 Committed to innovation and regularly introduces new products and
features
 For example, Skullcandy recently introduced a pair of headphones that
are sweat-proof and water-resistant. This makes them ideal for use
during sports and other activities.

Sustainability:
 Committed to sustainability and has a number of initiatives in place to
reduce its environmental impact.
 The company uses recycled materials in its products and packaging,
and it has a goal of becoming carbon neutral by 2025.
 Skullcandy Distribution

MARKET SELECTIVE EXCLUSIVITY

SEGMENTATION RETAILERS PREVENTION
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Future of Skullcandy

 Aggressive Expansions

 Diversified Portfolio

 Focus on Profitability
THANKYOU