Presentation

Cultural
Differences in
Business
Communication
 Dwi Larasati (4.51.21.1.08)

Semesta Jnana Sakti (4.51.21.1.25)

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 Communication In Business

Communication is fundamental to business, as it is a collaborative activity.

Communication styles vary widely around the world, and this contributes to
the wide variety of business styles.

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 High and In high context communication, the message cannot be
Low Context understood without a lot of background information.
Low context communication lays out more information
Communications explicitly in the message.

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 High Context
Absence of written instructions

High and
Low Context
Communication Low Context

s Written instructions

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 Regulating
Behavior

One way to identify low context cultures is that behavioural norms are often communicated
by writing them down, rather than through personal enforcement.
In high context cultures, however, being corrected by others is a normal procedure in
regulating behaviour.

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 Low Context

In simple business transactions, no matter how small in

low-context countries, must have records or evidence.

Contracts
High Context
In business co-operation there is no need to use evidence,
for example, just shaking hands to express agreement

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 Negotiation and Decision Making

Every cross-cultural business guide warns Western negotiators that, in most

parts of the world, "yes" doesn't necessarily mean yes, and "maybe" could
mean no.

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 Low Context

In a low-context culture, meetings provide an opportunity

for the company to weigh the pros and cons and perhaps
even make an immediate decision.
Negotiation and
Decision
High Context
Making In high-context cultures, deliberation and decision-
making tend to happen behind the scenes.

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 Relationship-based and Rule-based
Cultures

Behaviour in relationship-based cultures is regulated through close

supervision by authority figures.
Behaviour in a rule-based culture is based on respect for the rules.
Then, the difference lies in:
• Behaviour
• Cultural differences
• How to handle stress

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 Transparency

• Based on Rules and

• Relationship Based

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 Conceptions of Human Nature

Human Nature “Ciri Bawaan Manusia”

The difference between relationship-based and rule-based communication
cultures occurs because the former prefers high-context communication, and
the latter prefers low-context communication. What is meant is the need for
indirect speech and face-saving on the first utterance, and a preference for
honesty.

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 Deference “Rasa Hormat”
Respect is shown by avoiding remarks that could embarrass
Deference you.
Respect is also shown in body language.

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 Bureaucracy

Bureaucracy “Birokrasi”
Bureaucracy still has other goals mentioned by Geert Hofstede (2001, 2004).
culture avoids uncertainty.

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 Variations among Rule-based Cultures “Variasi di antara
Budaya Berbasis Aturan”
Business Communication is very different in each

Variations among Rule- culture and also has the same rules in implementing
communication.
based Cultures

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 Variations among Relationship-based Cultures
Variations among “Variasi di antara Budaya Berbasis Hubungan”
In communicating, we as business people are required to
Relationship-based establish good relationships with other business people.
Cultures

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 Intercultural Business
Communication

Intercultural Business Communication “Komunikasi Bisnis Antarbudaya”

The key in cross-cultural business is understanding the business partner well enough
to make cultural adjustments.

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 Theoritical Framework

Overview Proponents

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 Objectives

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 Methodology

Quantitative Qualitative

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 Result

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 Recommendation

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Thank You
Rufus Stewart | Rimberio University | 2025