TOPIC

A Study on Impact of Promotional activities

On Tourism In Gujarat
Name: Manishankar Kumar
Under the Guidance of Enrollment No: 200617200108
Prof. Axita Thakkar
Assistant Professor – PIMR MBA Name: Richa Sharma
Enrollment No: 200617200053
 Topic Introduction

• Tourism has always been a significant part in the culture of Indian history.
• Due to the geographic features India has been diverse nation with beautiful
landforms, culture, language and art forms.
• One such state is Gujarat. Gujarat has been doing a lot of things for the promotion
of tourism activities and among them is Khushboo Gujarat Ki campaign.
• By signing up Amitabh Bachchan as the brand ambassador of Gujarat Tourism, it
has left no stones unturned.
• Since then Gujarat has become one of the most preferred destination in India.
• The study aims to study then impact of promotional activities that affect the
Tourism sector of Gujarat.

“A Study on Impact of Promotional activities

On Tourism In Gujarat”
 Objectives of the Study

 To study the promotional strategy carried out by Gujarat

tourism, Travel agencies and Hotels to promote tourism in
Gujarat.

 To study the various promotional tools used in promoting

tourism in Gujarat.

 To understand the perception and opinion of tourists on

tourism related facilities and activities In Gujarat.
 Next Action Plan

• To Review the Literature

• Primary Data collection : Survey through Google forms

• Targeted Audiences
• (From Gujarat Tourism 5 – 10 Responses)
• (From Hotels In Gujarat 5 – 10 Responses)
• (From Travel Agencies 50 Responses)
• (From Travellers 150 Responses)
 अतिथि देवो भवः
Don’t Be A Tourist, Be A Traveler.

Thank You