Module 08 : Introduction to Tourism Planning and Policy in Pakistan

1. Tourism Planning & Policy of Pakistan:

Definition of Tourism Planning:
● Tourism planning involves the development of strategies and initiatives to enhance tourism
in a country or region.
Importance of Tourism Planning:
● Tourism planning helps in maximizing the economic, social, and environmental benefits of
tourism while minimizing negative impacts.
● It guides the sustainable development of tourism destinations, ensuring long-term viability.
Tourism Policy of Pakistan:
● Pakistan's tourism policy outlines the government's vision and objectives for promoting
tourism.
● It includes measures to attract tourists, improve infrastructure, protect cultural and natural
heritage, and enhance visitor experiences.
Goals of Pakistan's Tourism Policy:
● Increase tourist arrivals and revenue.
● Develop sustainable tourism infrastructure.
● Preserve and promote cultural heritage.
● Enhance safety and security for tourists.
● Foster community involvement and socio-economic development.
Challenges in Tourism Planning in Pakistan:
● Security concerns and negative perceptions.
● Limited infrastructure and facilities.
● Environmental degradation.
● Lack of marketing and promotion.
● Policy implementation challenges.
2. Tourism Act 1973:
Overview of the Tourism Act 1973:
● The Tourism Act of 1973 is a legislative framework that governs the tourism industry in
Pakistan.
● It provides guidelines for the development, regulation, and promotion of tourism activities.
Key Provisions of the Tourism Act:
 ● Establishment of tourism development authorities.
● Regulation of tour operators, travel agencies, and tourist guides.
● Licensing and classification of tourism facilities.
● Protection of tourists' rights and interests.
● Promotion of sustainable tourism practices.
Impact of the Tourism Act:
● The Tourism Act has helped in streamlining the tourism industry and ensuring quality
standards.
● It has facilitated the growth of tourism by providing a legal framework for stakeholders.
3. Hotel & Restaurant Act 1973:
Purpose of the Hotel & Restaurant Act:
● The Hotel & Restaurant Act of 1973 aims to regulate and promote the hospitality sector in
Pakistan.
● It sets standards for accommodation, food, and services provided by hotels and
restaurants.
Key Provisions of the Act:
● Licensing and registration of hotels and restaurants.
● Establishment of hygiene and safety standards.
● Regulation of prices and tariffs.
● Consumer protection measures.
● Inspection and enforcement mechanisms.
Impact of the Hotel & Restaurant Act:
● The Act has improved the quality and safety of hospitality services in Pakistan.
● It has ensured fair competition among businesses and protected consumers from
exploitation.