DTKW 1012

ASAS PEMBUDAYAAN
KEUSAHAWANAN

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Compiled by: Juhaini Jabar January 7, 2011
 What Employers Need? – 2002
1. Communication (verbal & written) 4.69
2. Honesty/Integrity 4.59
3. Teamwork skills 4.54
4. Interpersonal skills 4.50
5. Strong work ethics 4.46
6. Motivation & initiative 4.42
7. Flexibility/adaptability 4.41
8. Analytical skills 4.36
9. Computer skills 4.21
10. Organisational skills 4.05
11. Detail oriented 4.00
12. Leadership skills 3.97
13. Self confidence 3.95
14. Friendly/outgoing personality 3.85
15. Well mannered / polite 3.82
16. Tactfulness 3.75
17. Creativity 3.59
18. Sense of humour 3.25
19. Entrepreneurial skills/risk taker 3.23
20. GPA (3.0 or better) 3.68

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 Contents
1. Introduction to: Entrepreneurship, Micropreneurs,
Intrapreneurs and Technopreneurs
2. Managers vs. Leaders
3. Characteristics of Effective Business Leaders
4. Leadership Roles
5. Characteristics of Entrepreneurs
6. Five Myths About Entrepreneurs
7. External Factors to be Considered by Businesses
8. Skills of Successful Entrepreneurs

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 What is Entrepreneurship?
Entrepreneurship involves self-
employment, by starting a small
business, buying a small business, or
entering one through family.

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 What is Entrepreneurship?

……is the process of creating

something new with value by
devoting the necessary time and
effort, assuming the accompanying
financial, psychic, and social risks,
and receiving rewards of monetary
and personal satisfaction and
independence
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An Entrepreneurship is a
business that is started and
led by the Entrepreneur,
the leader/champion with
certain qualities and
characteristics most
managers may not possess

The Entrepreneur must be a

real good Leader, and not
only a good manager.
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 Micropreneurs
• Not every person who starts a business has
the mission of making a lot of money and
growing it to a world-class business.
• Some just want a simple balanced life-style
while doing the kind of work they enjoy
doing.
• Business writer Michael LeBoeuf calls such
business owners “Micropreneurs”

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 Micropreneurs
• While entrepreneurs are committed to the
quest for growth, micropreneurs know they
can be happy even if their companies never
appear on the list of top ranked businesses.
• Many micropreneurs are small home-based
business owners who are trying to combine
career and family.

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 Intrapreneur

A person within a large corporation

who takes direct responsibility for
turning an idea into a profitable
finished product through assertive
risk taking and innovation.

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 Intrapreneurship
• Intrapreneurship is the process by which individuals
pursue a new business opportunity (or by setting up
intraprises) from within an existing company, with
resources of that company.
• It uses the advantages of both small and big scale
business. In board sense, intrapreneurship refers to
all kinds of forms of semi-autonomy and semi-
responsibility within corporations.

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 Technopreneur
• “Technopreneur” is coined just a couple of
years back to refer to Technology
Entrepreneur.
• This term appears to be most actively used in
Singapore, and to some extent also in
Malaysia and Thailand.

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 Technopreneur
• Technopreneurs are the ones
who identify the problems
and capitalize on the
opportunity.
• A Technopreneur has two
major characteristics:
1. He does things NOT out of
profits but because he wants
to innovate.
2. He is comfortable working
with, or using, technology.

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 Managers vs. Leaders
Managers Leaders
• Administer • Innovate
• Maintain • Develop
• Control • Inspire
• Have short • A long term
term goals goals
• Ask what and • Ask how
when and why
• Imitate • Originate

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 Managers vs.
Leaders
A person with strong
managerial capacities
would not necessarily be
capable of performing a
leadership function.

However, a leader may

also be able to perform
the functions of a
manager.

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Managers vs. Leaders

Leadership is a higher level

skill that requires either a
natural instinct (leaders are
born not made), or a higher
degree of learning based on
development of
interpersonal skills,
awareness and insights.

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 Kotter J. P. attributes the following
characteristics to effective business
leaders:
• Relevant knowledge of products, technologies,
markets and people
• Keen mind, analytical ability, the capacity to think
strategically and multi-dimensionally and sound
business judgment
• Impressive track record
• Sound relationship with key players inside and
outside company
• Good interpersonal skills and integrity
• Lots of energy
• Highly motivated to lead and self confident
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Managers vs. Leaders
Managers Do Things Right
Leaders Do the Right Things

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 Leadership Roles
• Creating vision, direction, goals
• Communicating with followers
• Motivating and empowering
• Affirming/reaffirming values
• Aligning people – achieving workable unity
• Serving as a symbol

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 Characteristics of Entrepreneurs
• Likes to compete
• Self-starter
• Able to determine risk and has
the courage to take risks but is
not a gambler
• Independent and self confident,
yet knows when to get help
• Able to do many things at once
• Likes a challenge
• Creative and has dreams and
goals

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Characteristics of Entrepreneurs
• Likes to work for him/herself
and be in control
• Hardworking and willing to
stick with a project
• Not easily discourage
• Good health, has lots of energy
and can handle stress
• Has a strong sense of self-worth
• Motivated by a strong desire to
achieve and attain financial
success

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 Characteristics of Entrepreneurs
• A positive thinker who does not dwell on
setbacks
• Focuses his/her attention on the chances of
success rather than the chances of failure
• Often has a close friend or relative who owns
a business

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 Five Myths About Entrepreneurs
1. The Risk Taking Myth:
• Most successful entrepreneurs take wild,
uncalculated risks in starting a company.
2. The High-Tech Invention Myth:
• Most successful entrepreneurs start their
companies with a break-through
invention (usually technological in
nature).
3. The Expert Myth:
• Most successful entrepreneurs have
strong track records and years of
experience in their industry. 23
 Five Myths About Entrepreneurs
4. The Strategic Vision Myth:
• Most successful entrepreneurs have well-
considered business plan and have
researched and developed their ideas
before taking action.
5. The Venture Capital Myth:
• Most successful entrepreneurs start their
companies with millions in venture capital
to develop their idea, buy supplies and hire
employees.

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 Skills of Successful Entrepreneurs
• Coordination
– The ability to manage many different types of
jobs and responsibilities at the same time.
• Evaluation
– The ability to examine important facts about the
business and to determine the least risky way to
proceed

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 Skills of Successful Entrepreneurs
• Organization
– The ability to organize all the resources of the
business in order to make it run in the most
efficient manner.
• Research
– The ability to obtain all the necessary information
to insure that the best possible decisions are
made.

January 7, 2011 26
Sumber: Unit Kebolehpasaran Graduan, UTeM (2017)
Sumber: Unit Kebolehpasaran Graduan, UTeM (2017)
Compiled by: Juhaini Jabar January 7, 2011
 END OF
LECTURE

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