MGN303 (Zero Lecture)- Business Environment

Course Details

by
Dr Dinesh Kumar
Classroom Rules
• You must have a notebook and pen.
• Make notes during the class and do not expect the .ppt will be given to you.
• Do not keep the front chairs vacant. Person sitting at the last rows will be
held responsible in case chairs at the front are found vacant.
• Always be on time. No attendance will be marked if you are late.
• Do not use cellphone in the classroom except if asked by the Professor.
• Keep your cellphone silent or switched off. Keep it either inside your
pocket or in your bag.
• Convey your friends, families, relatives etc. to not call you during the
classroom timing.

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Business?
• Business is the practice of making one's living or making money by
producing or buying and selling products and services.

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Environment?
• Environment can be defined as a sum total of all the living and non-living
elements and their effects that influence human life.

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Business Environment?
• Business Environment is sum or collection of all internal and external
factors such as employees, customers needs and expectations, supply and
demand, management, clients, suppliers, owners, activities by
government, innovation in technology, social trends, market trends,
economic changes, etc.

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Course Details
• Course Credit-4
• Lecture-Tutorial-Practical: 3-1-0

Type Marks
Attendance 5
Academic Task (1 best out of 2) 25
Mid Term Theory Examination 20
End Term Theory Examination 50
Total 100

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Course Outcomes
CO1 : Articulate the concept of business environment and its classifications
CO2 : Explore the demographic, cultural, legal and political factors affecting business
environment
CO3 : Illustrate the relationship between socio-technical factors and business growth
CO4 : Interpret the various industrial and investment policies prevailing in India
CO5 : Deduce the role of international organizations and trading blocs in the
development of international trade
CO6 : Outline the application of government schemes and sustainable development goals
in developing sustainable business practices

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 Course Outcome-Programme Outcome Mapping
Programme Outcome PO1 PO2 PO3 PO4 PO5 PO6 PO7
(Discipline (Decision (Professional (Communication (ICT) (Leadership) (Ethics and
Knowledge) Making Skills) Skills) Sustainability)
Skills)

3 3 3 3 3 3 3
CO1 : Articulate the concept of business environment and its
classifications
CO2 : Explore the demographic, cultural, legal and political factors 3 3 3 3 3 3 3
affecting business environment
CO3 : Illustrate the relationship between socio-technical factors and 3 3 3 3 3 3 3
business growth
CO4 : Interpret the various industrial and investment policies 3 3 3 3 3 3 3
prevailing in India
CO5 : Deduce the role of international organizations and trading blocs 3 3 3 3 3 3 3
in the development of international trade

CO6 : Outline the application of government schemes and sustainable 3 3 3 3 3 3 3

development goals in developing sustainable business practices

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Unit 1: Business Environment and Economic Environment
• Business environment and its types
• Techniques of environmental analysis for entrepreneurs
Importance of scanning environment for business success
• Economic system in India
• Planning in India
• Fiscal policy of India
• Monetary policy of India
• Globalization of Indian economy

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Unit 2: Demographic, Cultural, Legal and Political Environment
• Population size
• Falling birth rate
• Changing age structure and its impact on business
• Culture and business
• Culture and organizational behaviour
• Competition Act
• FEMA (Foreign Exchange Management Act)
• RTI
• Political system in India
• IPR

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Unit 3: Social and Technological Environment
• Business and society
• Corporate social responsibility
• Human development
• Rural development
• Factors influencing technological environment
• Role and impact of technology on business transfer of
technology – channels, methods, and limitations

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Unit 4: Taxation System in India, and Industrial and Investment Policy

• Direct and indirect taxes in India

• Goods and Services Tax, types and its imposition
• Industrial policy in India
• Foreign Direct Investment
• Stock exchange

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Unit 5: International Organisation and Monetary System
• Exchange Rate
• IMF
• World Bank
• Bretton Woods Conference
• WTO
• Tariff barriers and non tariff barriers
• International and regional trading blocs

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Unit 6: Government Schemes, SDGs & Business Environment

• Digital India
• Make in India
• Smart city initiatives
• Skill development initiative
• Industry innovation and infrastructure
• Decent work and economic growth
• Climate action and business
• Reduced inequalities and its business implications

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Book Details
Text Books
1. Business Environment by Shaikh Saleem, Pearson Education India.

Reference Books
2. Business Environment by A.C. Fernando, Pearson
3. Business Environment by Justin Paul, Mcgraw Hill Education

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ThankYou
Dr Dinesh Kumar
+919720226833
dinesh.28611@lpu.co.in

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Skill Attainments
• Better management
• Clarity in organizational action
• Encouragement of personal commitment
• Personnel satisfaction
• Basis for organizational change
• Development of effective organisational controls

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