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COMPANY NAME- PAYTM

FOUNDER – Vijay Shankar Sharma
FOUNDED-August 2010

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• Subject Name : Strategic Management

• Topic Name : Start – Up business
• Student Name – Anuja Achyut Sawant
• Roll No. 235156
• Guide – Prof. Shailendra Mishra

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INDEX
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Sr. No. Particuars Page No.

1 BASIC INFORMATION OF PAYTM 3

2 INTRODUCTION 4
3 HISTORY 5
4 FUNDING AND SHAREHOLDING 8
5 INTERNATIONAL EXPANSION 9
6 CHARITY 10
7 AWARDS AND RECOGNITION 11
GROWTH DRIVERS IN OUR BUSINESS
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9 CONCLUSION 14
10 REFERENCE 15

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PAYTM
Paytm headquarters in Noida
Trade name One 97 Communications Paytm Ltd.

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Type Public
Traded as •NSE: PAYTM
•BSE: 543396
ISIN INE982J01020
Industry •Financial technology
•E-commerce
Founded
• Subtitle August 2010; 13 years ago in New Delhi, India
Founder Vijay Shekhar Sharma
Headquarters Noida, Uttar Pradesh
, India
Areas served •India
•Japan
Key people •Vijay Shekhar Sharma (CEO)
Products •Paytm Insider
•Paytm Payments Bank
•Paytm Money
•PayPay
•Paytm Insurance
•Paytm First Games [1]

Services •Payment system

•Mobile payments
Revenue ₹7,990 crore (US$1.0 billion) (FY23)[2]
Operating income ₹−1,730 crore (US$−220 million) (FY23)[2]
Net income ₹−1,568 crore (US$−200 million) (FY23)[2]
Owners •Vijay Shekhar Sharma (8.92%)[3]
•Ant Group (24.88%)
•SVF India Holdings (Cayman) Ltd (17.46%)
•Saif Iii Mauritius Company Ltd (10.59%)
•Axis Trustee Services Ltd (4.77%)
•Bh International Holdings (2.41%)
•Canada Pension Plan Investment Board (1.71%)

Members 35 crore
(350 million)[4] (FY19)
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Parent One97 Communications
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INTRODUCTION

• Paytm (acronym for "pay through mobile") is an Indian multinational financial technology company, that
specializes in digital payments and financial services, based in Noida. It was founded in 2010 by Vijay
Shekhar Sharma under One97 Communications. The company offers mobile payment services to
consumers and enables merchants to receive payments through its QR code, Payment Soundbox, Android
based-point of sale machine and online payment gateway offerings. In partnership with financial
institutions, Paytm offers financial services such as microloans and buy now, pay later to its consumers and
merchants.[5] Apart from bill payments and money transfer, the company also
provides ticketing services, retail brokerage products and online games.
• Paytm's parent company, One97 Communications, got listed on the Indian stock exchanges on 18
November 2021 after an initial public offering, which was the largest in India at the time.[10] For the fiscal
year 2022–23, Paytm's gross merchandise value (GMV) was reported to be ₹13.2 lakh
crore (US$170 billion).

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HISTORY
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Paytm was founded in August 2010 with an initial investment of US$2 million by its founder Vijay
Shekhar Sharma in Noida, Delhi NCR. It started off as a prepaid mobile and DTH recharge
platform, and later added debit card, postpaid mobile and landline bill payments in 2013.
In October 2011, Sapphire Ventures (fka SAP Ventures) invested $10 million in One97
Communications Ltd. By January 2014, the company had launched the Paytm Wallet, which
the Indian Railways and Uber added as a payment option. It launched into e-commerce with online
deals and bus ticketing. In 2015, it added education fees, metro recharges, electricity, gas, and
water bill payments. Paytm's registered user base grew from 1.18 crore in August 2014 to 10.4
crore in August 2015. Its travel business crossed $500 million in annualised GMV run rate, with
20 lakh tickets booked per month.
In March 2015, Paytm received its huge stake from Chinese e-commerce company Alibaba Group,
after Ant Financial Services Group, an Alibaba Group affiliate, took 40% stock in Paytm as part of
a strategic agreement.Soon after, it received backing from Ratan Tata, the MD of Tata Sons.In
August 2016, Paytm raised funding from Mountain Capital, one of Taiwan-based MediaTek's
investment funds at a valuation of over $5 billion.Also in 2016, it launched movies, events and
amusement parks ticketing as well as flight ticket bookings and Paytm QR. Later that year, it
launched rail bookings and gift cards.
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Click
Paytmto
wasedit Master
founded in Augusttitle style
2010 with an initial investment of US$2 million by its
founder Vijay Shekhar Sharma in Noida, Delhi NCR. It started off as a prepaid mobile
and DTH recharge platform, and later added debit card, postpaid mobile and landline bill
payments in 2013.
In October 2011, Sapphire Ventures (fka SAP Ventures) invested $10 million in One97
Communications Ltd. By January 2014, the company had launched the Paytm Wallet,
which the Indian Railways and Uber added as a payment option. It launched into e-
commerce with online deals and bus ticketing. In 2015, it added education fees, metro
recharges, electricity, gas, and water bill payments. Paytm's registered user base grew
from 1.18 crore in August 2014 to 10.4 crore in August 2015. Its travel business crossed
$500 million in annualised GMV run rate, with 20 lakh tickets booked per month.
In March 2015, Paytm received its huge stake from Chinese e-commerce
company Alibaba Group, after Ant Financial Services Group, an Alibaba Group affiliate,
took 40% stock in Paytm as part of a strategic agreement.Soon after, it received backing
from Ratan Tata, the MD of Tata Sons.In August 2016, Paytm raised funding from
Mountain Capital, one of Taiwan-based MediaTek's investment funds at a valuation of
over $5 billion.Also in 2016, it launched movies, events and amusement parks ticketing as
well as flight ticket bookings and Paytm QR. Later that year, it launched rail bookings and
gift cards. 7 7
 Paytm was founded in August 2010 with an initial investment of US$2 million by its
Click
foundertoVijay
edit Master
Shekhar Sharma title style
in Noida, Delhi NCR. It started off as a prepaid mobile
and DTH recharge platform, and later added debit card, postpaid mobile and landline bill
payments in 2013.
In October 2011, Sapphire Ventures (fka SAP Ventures) invested $10 million in One97
Communications Ltd. By January 2014, the company had launched the Paytm Wallet, which
the Indian Railways and Uber added as a payment option. It launched into e-commerce with
online deals and bus ticketing. In 2015, it added education fees, metro recharges, electricity,
gas, and water bill payments. Paytm's registered user base grew from 1.18 crore in August
2014 to 10.4 crore in August 2015. Its travel business crossed $500 million in
annualised GMV run rate, with 20 lakh tickets booked per month.
In March 2015, Paytm received its huge stake from Chinese e-commerce company Alibaba
Group, after Ant Financial Services Group, an Alibaba Group affiliate, took 40% stock in
Paytm as part of a strategic agreement.Soon after, it received backing from Ratan Tata, the
MD of Tata Sons.In August 2016, Paytm raised funding from Mountain Capital, one
of Taiwan-based MediaTek's investment funds at a valuation of over $5 billion.Also in 2016,
it launched movies, events and amusement parks ticketing as well as flight ticket bookings
and Paytm QR. Later that year, it launched rail bookings and gift cards.
ealth Academy
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Funding and shareholding
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Shareholders Shareholding

Vijay Shekhar Sharma 19.42%

Ant Group 13.5%

SVF India Holdings (Cayman) Ltd 17.46%

Saif lii Mauritius Company Ltd 10.59%

Axis Trustee Services Ltd 4.77%

Saif Partners India lv Ltd 4.5%

Bh International Holdings 2.41%

Canada Pension Plan Investment Board 1.71%

Total 75.24%
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INTERNATIONAL style
EXPANSION

Japan
Paytm established a joint venture with SoftBank and Yahoo Japan, called PayPay
Corporation, to offer services in the Japanese market. Paytm launched the
PayPay app, a QR-based payment settlement service, in Japan on 22 October
2018.

Canada
Paytm Labs Inc. was established in Toronto, Ontario in 2014 as a
research and development division. It recently launched a fraud risk
management platform called Pi for fintechs and digital marketplaces
where transaction value is high.

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Charity
• During the COVID-19 pandemic in India, Paytm contributed ₹10 to every
single user who pays to the PM CARES fund via their app; within ten days
they had collected ₹100 crores in their app. Their 1,200 employees
contributed 15 days or even a few months of their salaries to the fund.
• Through their platform, Paytm made 21,000 oxygen concentrators available
for people in need, and donated oxygen plants in 13 worst-hit cities to help
hospitals get oxygen.
• In August 2022, Paytm Foundation partnered with United Nations Environment
Program (UNEP) to set up the Air Quality Action Forum (AQAF) to curb air
pollution in India

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recognition
• Paytm was founded in August 2010 with an initial investment of US$2 million by its founder Vijay Shekhar
Sharma in Noida, Delhi NCR. It started off as a prepaid mobile and DTH recharge platform, and later added
debit card, postpaid mobile and landline bill payments in 2013.
• In October 2011, Sapphire Ventures (fka SAP Ventures) invested $10 million in One97 Communications Ltd.
By January 2014, the company had launched the Paytm Wallet, which the Indian Railways and Uber added as
a payment option. It launched into e-commerce with online deals and bus ticketing. In 2015, it added education
fees, metro recharges, electricity, gas, and water bill payments. Paytm's registered user base grew from 1.18
crore in August 2014 to 10.4 crore in August 2015. Its travel business crossed $500 million in
annualised GMV run rate, with 20 lakh tickets booked per month.
• In March 2015, Paytm received its huge stake from Chinese e-commerce company Alibaba Group, after Ant
Financial Services Group, an Alibaba Group affiliate, took 40% stock in Paytm as part of a strategic
agreement.Soon after, it received backing from Ratan Tata, the MD of Tata Sons.In August 2016, Paytm raised
funding from Mountain Capital, one of Taiwan-based MediaTek's investment funds at a valuation of over $5
billion.Also in 2016, it launched movies, events and amusement parks ticketing as well as flight ticket bookings
and Paytm QR. Later that year, it launched rail bookings and gift cards.
• It won the MMA Smarties Award Gold for Mobile App & Silver for mCommerce by the Mobile Marketing
Association in 2014. 1212
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Growthto Drivers
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in Our style
Business

• 1. We believe we are in early days of Payments in India UPI has ~250 million
signed up customers, and there are only total ~10 million devices in market
2. We believe overall subscriptions for payment and other services will be a
large market. India could have potential of 100 million merchant entities and
more than 500 million payment customers in near term 3. Expanding
merchants’ business by offering coupons, deals, marketing and loyalty will
create more revenue & profit for our commerce business 4. Bank
Partnerships to sell their products have a great opportunity: FASTag and Co-
branded Credit Card are already a success, and EMI Aggregation on PG,
Remittance among others could be next 5. In financial services, we will focus
on growing loan and stock brokerage offerings

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We also to edit Paytm
monetize Master titleby
app traffic style
providing marketing services to other businesses

• Co-Branded Credit Card

1. Co-branded Credit Cards give us up front
distribution revenue and lifetime usage fee 2.
We have ~ 300,000 cumulative activated cards
as of Sep 2022 and retail average spend per
active card is $269 – $293 per month, with both
showing healthy growth (in Oct 2022 we
activated around 48,000 new cards) 3. This is
part of our cloud revenues along with advertising
and marketing offerings
2. Enabling Commerce
1.Paytm app is a destination for our merchants
to get more business. We help them sell their
tickets, gift vouchers and deals, etc 2. We run
this commerce business with cash profitability 3.
In last quarter, our commerce GMV was $247
Mn. We earn ~6% revenues ($15 Mn)

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Conclusion:
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•  Paytm save customers time for various transactions. The most important part is that it is very easy
to use. It is most convenient and it is trust worthy. The respondents are all neutral about the services
rendered by Paytm. It is one of the useful apps than can really come in “HANDY FOR
CUSTOMERS”. It should develop the quality of services. The awareness about the Paytm will
promote it to the next level.  It is a good digital wallet application to download because of it is wide
network of partners and this features make it convenient while travelling. From the data analysis it
has been observed that overall, using Paytm is fun and enjoyable, ease to us, convenient, clean and
understandable. The factors significantly affect the satisfactory level and use of Paytm application. 
Majority of the respondent accept that Paytm as an alternative to the cash & card transaction and it is
play an important role in supporting growth towards Digital Indi. Flexible services provided by the
Paytm are satisfactory and it is a solution to the Indian demonetization.  Paytm uses many trusted
software for their security purpose. 45% of consumers feel secure putting financial information on
Paytm. And many Paytm users feel that it is safe providing personal information on Paytm. Paytm
site is easy access as compared to other site. And it is also use is clear and understandable.
Respondents like Paytm site for this reason. Paytm gives us flexibility to identify analyze it is factors
that affect behavioral intention to use Paytm.  It was also find that in the region/area where
education level is high the possibility of acceptance of digital payment is much higher. Paytm app
available to the different section of the community so that we can achieve the goal of Digital India.

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REFERENCE

• WWW.google.com
• www.paytm.com
• Strategic management book

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THANK YOU

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