FRUITNE

E
Objectives of the Study
 Identifying the interest in consuming bottled fruit juices at
present time.

 Identifying the interest in consuming bottled fruit juices if

new flavors are launched.

 Identifying in which way the consumers want their juices to

be packed.

 Identifying the best price of the product from respondent

feedback.

 Identifying the mostly demanded flavors to be launched.

 Selecting a brand name which is mostly liked by the

respondents.
Hypothesis of the Study

 If there is a variation between

present and future interest in
bottled fruit juices
 Flavors to launch
 Price estimation
 The consumer response
Variables of the Study
 Student ID
 Age
 Gender
 Religion
 District
 Monthly Family Income
 Monthly personal Income
 Questions
 Brand name
 Appreciation
Unit of Analysis

 The respondent must be a

student of Khulna University
 The participant must be a
student from an existing batch in
2019
Nature of the Study

 Respondent Feedback

 Explanatory in nature

 Descriptive statistical technique has been

applied to analyze and interpret the data
Method of the Study

Quantitative Approach Survey Method

Sources of Data

The data is derived from a new & original

research study and collected from first-hand
sources by means of surveys, observation or
experimentation. In this research, primary data
has been collected through face to face
interaction with the interviewee through the
interview schedule.
Data Processing & Analysis

Raw data had been edited, coded and classified by the

researcher before they analyzed. Data had been
computerized, analyzed and interpreted using computer
software like SPSS, MS WORD. Here descriptive
statistics (frequency distribution, mean and standard
deviation, correlation, regression, percentage and different
figures) were used.
Limitations of the Study
 Lack of in-depth knowledge about the methodology.

 As a new researcher it may face the lack of experience of the

study in an organized way.

 Some of the respondents were not interested to cooperate

without any benefits.

 Due to the lack of detailed elevation data, sometimes it was

very hard to measure the actual participation in decision
making.
QA
 I like drinking bottled fruit juices

 I drink bottled fruit juices frequently

 I am more comfortable with bottled fruit juices in

the shops rather than making juice from fruits at
my home

 I prefer bottled juices more than the juices made

immediately from fruits in juice shops

 I have assurance about the quality of bottled juices

 Statistics

QA1 QA2 QA3 QA4 QA5

N Valid
65 65 65 65 65

Missing
0 0 0 0 0

Mean
3.1692 3.0000 2.7846 2.1538 1.8462 The average mean
Median
4.0000 3.0000 3.0000 2.0000 2.0000 calculated from the
Mode
4.00 4.00 4.00 1.00 1.00 questions of QA portion is
Std. Deviation
1.20635 1.25000 1.29292 1.26529 .98791
2.586 out of 5.00. The
Skewness
-.391 -.248 -.076 .656 1.222
questions of QA section
Std. Error of
indicates respondent
Skewness .297 .297 .297 .297 .297 interest in fruit juices with
Kurtosis
-1.009 -1.178 -1.308 -1.119 1.035
mainstream flavors at this
Std. Error of Kurtosis current time.
.586 .586 .586 .586 .586

Percentiles 25
2.0000 2.0000 2.0000 1.0000 1.0000

50
4.0000 3.0000 3.0000 2.0000 2.0000

75
4.0000 4.0000 4.0000 4.0000 2.0000
QA Histograms

All the
histograms are
normal
QB
 Flavor diversity of bottled fruit juices in the
market is low

 New flavors should be launched

 Low diversity of flavors in bottled fruit juices

demotivate me sometimes to buy them

 New flavors, other than the mainstream ones in

the market right now, if launched can increase
my interest in buying those juices

 New flavors can attract customers.

 Statistics

QB1 QB2 QB3 QB4 QB5

N Valid
65 65 65 65 65

Missing
a0 0 0 0 0 This questions of QB
Mean
3.5538 3.8308 3.1846 3.4923 3.7692
section indicates
Median
respondent interest in
4.0000 4.0000 3.0000 3.0000 4.0000
bottled fruit juices if new
Mode
4.00 4.00 4.00 5.00 4.00
flavors are launched. The
Std. Deviation
1.13235 .92819 1.05907 1.21351 1.19595 average of the mean of the
Skewness
-.637 -.498 -.382 -.117 -.894 questions responses are
Std. Error of
.297 .297 .297 .297 .297
3.56 out of 5.00. This
Skewness
Kurtosis
higher rating, obviously is
-.265 -.493 -.417 -1.194 -.109
a positive sign to launch
Std. Error of Kurtosis
.586 .586 .586 .586 .586 new flavors.
Percentiles 25
3.0000 3.0000 2.5000 2.5000 3.0000

50
4.0000 4.0000 3.0000 3.0000 4.0000

75
4.0000 4.5000 4.0000 5.0000 5.0000
QB Histograms

All the
histograms are
normal
QC
 Unique shaped and designed bottles or packs attracts me.

 Attractive packs and bottles have effect on my buying

decision.

 I like buying juices packed in bottles those I find beautiful.

 I feel better if the juice bottle can be used more than one
time.

 Sometimes to use the bottle or pack for any other necessity

rather than only having juice from it, has become a reason
for me to buy.
 Statistics

QC1 QC2 QC3 QC4 QC5

N Valid
65 65 65 65 65

Missing
0 0 0 0 0 The questions from QC
Mean
3.1692 2.8923 3.2769 2.6154 2.8923
indicates how respondents
Median react about unique
4.0000 3.0000 4.0000 2.0000 3.0000

Mode
packaging or bottling. The
4.00 4.00 4.00 2.00 4.00
average of mean is 2.96
Std. Deviation
1.11200 1.07708 1.03844 1.41081 1.32433 out of 5.00. With this low
Skewness
-.486 -.167 -.759 .480 -.129 rating, it can be interpreted
Std. Error of Skewness
.297 .297 .297 .297 .297 that it’s not necessarily
Kurtosis
-.997 -.949 -.604 -1.087 -1.265
needed to design unique
Std. Error of Kurtosis
bottles.
.586 .586 .586 .586 .586

Percentiles 25
2.0000 2.0000 2.0000 1.0000 2.0000

50
4.0000 3.0000 4.0000 2.0000 3.0000

75
4.0000 4.0000 4.0000 4.0000 4.0000
QB Histograms

All the
histograms are
normal
 Flavor Selection
Statistics

Sweet Wood Apple &

Papaya Banana Pears Coconut_Milk Curd Dragon Fruit Grape Black Grape Pomegranate Green_Mango Wax_Apple Kiwi Guava Mixed_Sour

N Valid
65 65 65 65 65 65 65 65 65 65 65 65 65 65

Missing
0 0 0 0 0 0 0 0 0 0 0 0 0 0

Mean
1.9385 2.2923 1.8769 2.0462 1.9077 2.4154 3.6769 3.5538 3.8000 3.7692 2.3231 2.0769 3.0154 2.7846

Median
2.0000 3.0000 2.0000 2.0000 2.0000 2.0000 4.0000 4.0000 4.0000 4.0000 3.0000 2.0000 3.0000 3.0000

Mode
.00 3.00 1.00 2.00 2.00 3.00 4.00a 5.00 5.00 5.00 3.00 1.00 3.00 4.00

Std. Deviation
1.50911 1.56847 1.43077 1.51483 1.25901 1.51958 1.22612 1.58144 1.32524 1.47658 1.43731 1.51356 1.36350 1.62493

Percentiles 25
.0000 1.0000 1.0000 1.0000 1.0000 1.0000 3.0000 2.5000 3.0000 3.0000 1.0000 1.0000 2.0000 1.0000

50
2.0000 3.0000 2.0000 2.0000 2.0000 2.0000 4.0000 4.0000 4.0000 4.0000 3.0000 2.0000 3.0000 3.0000

75
3.0000 3.0000 3.0000 3.0000 3.0000 4.0000 5.0000 5.0000 5.0000 5.0000 3.0000 3.0000 4.0000 4.0000

a. Multiple modes exist. The smallest value is shown

 Additions
Descriptive Statistics

Additional features like jelly

N Mean
Jelly_Crystals crystals, carbonation, color
65 2.1077
variety, tetra pack is not much
Carbonated_Beverage appreciated by the respondents
65 2.4000
as the mean values of
Unique_in_Colour preference rating shows. These
65 2.2615
features will not be added.
Tetra_Pack

65 2.5692

Valid N (listwise)

65
 Flavor Selection (Contd.)
Descriptive Statistics

N Mean Std. Deviation

Papaya
65 1.9385 1.50911

Banana
65 2.2923 1.56847 The top 5 flavors with maximum
Pears
65 1.8769 1.43077 mean ratings will be launched
Coconut_Milk
65 2.0462 1.51483

Sweet_Wood_Apple_Curd
65 1.9077 1.25901
 Pomegranate (3.80)
Dragon_Fruit

Grape
65 2.4154 1.51958
 Green Mango (3.76)
65 3.6769 1.22612

Black_Grape
65 3.5538 1.58144
 Grape (3.67)
Pomegranate
65 3.8000 1.32524
 Black Grape (3.55)
Green_Mango
65 3.7692 1.47658  Guava (3.01)
Wax_Apple
65 2.3231 1.43731

Kiwi
65 2.0769 1.51356

Guava
65 3.0154 1.36350

Mixed_Sour
65 2.7846 1.62493

Valid N (listwise)
65
 Pricing Correlations
Correlations

Family_Income_
BDT_Monthly QD2 Correlation value of the
Family_Income_BDT_Monthl Pearson Correlation 1 .361 **

y Sig. (2-tailed) .003 amount consumers can pay

QD2
N
Pearson Correlation
65
.361 **
65
1
maximum with family income
Sig. (2-tailed) .003 is 0.361 (poorly correlated) &
N 65 65
**. Correlation is significant at the 0.01 level (2-tailed). with the amount they feel exact
Correlations is 0.810 (strongly correlated).
QD1 QD2
QD1 Pearson Correlation
1 .810** Consumer feedback on pricing
Sig. (2-tailed) .000 (QD1) should be worked with
N 65 65
QD2 Pearson Correlation
as it strongly influences
.810** 1
consumers, rather than income.
Sig. (2-tailed) .000
N 65 65
**. Correlation is significant at the 0.01 level (2-tailed).
 Pricing (Contd.)

ANOVA ANOVA
Sum of Squares df Mean Square F Sig. Sum of Squares df Mean Square F Sig.
Regression 24.138 1 24.138 9.454 .003 Regression 121.484 1 121.484 120.526 .000
Residual 160.846 63 2.553 Residual 63.501 63 1.008
Total 184.985 64 Total 184.985 64
The independent variable is ‘Monthly Family Income (BDT)’ The independent variable is QD1.

More Scattered Less Scattered

Pricing (Contd.)
Descriptive Statistics
Standard deviation of QD1 is
less than standard deviation of
QD2. QD1 tends to be around
mean value more than QD2.
Std.
Mean value of QD1 is 2.66
Mean Deviation N
QD1 Price of a 250 mL pack will be
2.6615 1.47136 65 15 + (4 x 0.66) = 17.64 == BDT
18
QD2
*Integer of 2.66 is 2, indicates the price range of
3.2154 1.70011 65 BDT 15 - 19
Selecting Brand Name

Fruit Vibe
Fruitnee
Bliss
Grand fruit
Ecstasy
 Selecting Brand Name (Contd.)
Brand Name

Frequenc Valid Cumulative

y Percent Percent Percent
Valid Fruit Vibe
10 15.4 15.4 15.4

Fruitnee
17 26.2 26.2 41.5

Bliss
10 15.4 15.4 56.9

Grand Fruit
14 21.5 21.5 78.5

Ecstasy
12 18.5 18.5 96.9

Respondent
Suggestion 2 3.1 3.1 100.0

Total
65 100.0 100.0
Selecting Brand Name (Contd.)

FRUITNEE
 Respondent Appreciation
Appreciation

Frequen Valid Cumulativ

cy Percent Percent e Percent
Valid Excellent
20 30.8 30.8 30.8

Appreciat
ed
19 29.2 29.2 60.0

Average
17 26.2 26.2 86.2

Poor
3 4.6 4.6 90.8

Disgustin
g 6 9.2 9.2 100.0

Total
65 100.0 100.0
Conclusions
 The launch of new flavors is greatly
appreciated by the respondents
 Five flavors will be launched:
Pomegranate, green mango, grape,
black grape and guava
 Price of 250 ml. bottle will be in
between BDT 18
 Unique bottling is not that much
necessary
 The brand name is selected as
‘Fruitnee’
 The Team

Afsana Rahman
180344
Farhana Yasmin
180316
Toufiqul Alam
180338
Sakib Zaman
180323
THANKS !!!