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  • WEEK7 9Bd - Packaging Labeling I 4 21 3

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    Kchean Grace Pensica
    11 views9 pages
    Packaging serves to contain, protect, identify, and promote products. It preserves products for customer use, makes storage and display more practical and effective, and protects products until they reach customers. When designing packaging, factors like product quantity, physical attributes, legal requirements, and appropriate shape for storage and shipping must be considered. Product labels provide important information from manufacturers to consumers, primarily identifying the type, size, brand and product line of items.

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    WEEK7-9Bd_Packaging-labeling-I-4-21-3

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    Packaging serves to contain, protect, identify, and promote products. It preserves products for customer use, makes storage and display more practical and effective, and protects products until they reach customers. When designing packaging, factors like product quantity, physical attributes, legal requirements, and appropriate shape for storage and shipping must be considered. Product labels provide important information from manufacturers to consumers, primarily identifying the type, size, brand and product line of items.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    11 views9 pages

    WEEK7 9Bd - Packaging Labeling I 4 21 3

    Uploaded by

    Kchean Grace Pensica
    Packaging serves to contain, protect, identify, and promote products. It preserves products for customer use, makes storage and display more practical and effective, and protects products until they reach customers. When designing packaging, factors like product quantity, physical attributes, legal requirements, and appropriate shape for storage and shipping must be considered. Product labels provide important information from manufacturers to consumers, primarily identifying the type, size, brand and product line of items.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 9

    PACKAGING AND

    LABELLING
    MARKETING MIX 4PS
    PACKAGING
    • PACKAGING

    SERVES TO CONTAIN ,
    PROTECT , IDENTIFY AND
    PROMOTE THE PRODUCT.
    PRODUCT PACKAGING HAS SEVERAL
    PURPOSES:
    • PROTECTS THE PRODUCT TO THE CUSTOMER
    • MAKES PRODUCT STORAGE AND DISPLAY
    MORE PRACTICAL AND EFFECTIVE
    • PRESERVES THE PRODUCT FOR FURTHER
    CUSTOMER USE.
    THE FOLLOWING MUST BE CONSIDERED IN
    PACKAGING

    • QUANTITY OF THE PRODUCT


    • PHYSICAL ATTRIBUTES (THE DESIGNED OF THE PACKAGING
    MUST CONSIDER HOW THE PRODUCT IS USED)
    • LEGAL REQUIREMENTS (PRODUCT PACKAGING MUST BE
    SECURE, LEAK-PROOF AND SAFE FOR CUSTOMER)
    • APPROPRIATE SHAPE (FOR STORAGES AND SHIPPING)
    DO YOU READ PRODUCT
    LABEL?
    PRODUCT LABEL
    • "PRODUCT LABEL"
    IS A GENERAL TERM USED TO REFER
    INFORMATION FROM THE
    MANUFACTURER TO CONSUMERS OR
    OTHER USERS.
    PURPOSE OF PRODUCT
    LABEL
    •THE PRIMARY PURPOSE OF A
    PRODUCT LABEL IS TO IDENTIFY
    TYPE, SIZE, BRAND & PRODUCT LINE.
    THANK YOU

    FOR PARTICIPATING , WATCHING &

    LISTENING

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