U bike

Marceline Chen
 Goal for U Bike plan
Encouraging the citizens and travelers to ride U bike.
Increase the brand image and popularity of U
bike as an environment friendly transportation.

The explore Taiwan

A way to live healthier.

Before playing the video
• Key Audience
• Key Message
• A Communication Plan
• Time line
• Press release
• Post study
 Our Key Audience
Secondary target:
Who never ride a bicycle;
Or the citizens who have
already other transportations.
Primary target:
• People: Citizens and
travelers in Taiwan
who can or are willing
to ride the bicycle;
• motivations: either
convenience or
environmental
protection;
• Age: 16 – 50
• Gender: male and
female
 Key message
What’s the message that our video wants to send to them?

Reducing the
air pollution!!!
Good for health

Simplify your travel

Convenience for life
 A communication plan

Customer
Ads on Television, service:
YouTube and other Facebook page.
U bike PR video mainstream For interaction
medias. between the
customers
 Time lines
<Communication Plan>

Deliverable/ Delivery Delivery

Type Target Audience Responsible
Description Method Frequency
By e-mail
Project client
And Project
Statue reports Obligatorily Ubike Development June 8th
Upload to manager
Agency
website
Youtube
Local TV broad cast
Marketing
awareness News
Notice Local Ubike user June 14 th
promotion
building Upload
sessions department
information on
website

Remote Youtube
Marketing
awareness Foreigners who Upload
Notice June 14th promotion
building travel in Taiwan information on
sessions department
website
 Press Release
Convey our messages memorable and concise to our audience!

Headlines • Two wheels

make Taiwan
breathe

Sub-headlines • Encourage
public to take
the Ubike
for
environmental
Types of press • Announcement
and health life.
release Release

Embargo • Until 0 a.m.

June 14,
2016
 Post-study
How communicate with audience after the ad has been launched?

Communicates via email Q&A service on our website

Through our social network, check audience’s reaction

and feedback there questions
Thank you!

Any questions?

ubikeservice@gmail.com