Marketing INterns 

• Recap
Key Events
 Junior National
Reels • Stories
Social Media  Coverage Scheduled Posts TikTOKs

How to Mix &

Paige Wallace
Grant CO.

Video Projects Administer FSH Video Video

Marketing INterns TikTOK Platform Brainstorm Scheduled

Great

Launch/Revival Videos Engagement

Key Summer
Projects Trans Ova Locations
Social Media Campaign
Promoted 

TOG Locations by Region

Created awareness of new &
Existing Locations

2024 Calendar Design 

Photo Sourcing
2024 Calendars

Creation Creation From CLients Printed

Promotional Material Tradeshow

Promo Material
Inventory
Inventory & Organization preparation Distribution
Part-Time Marketing Position

Jaleigh Ivy
Jaleigh Ivy of College Station, Texas officially joined the
marketing team in July!
Jaleigh has been with Trans Ova for over two years and
served both the client service department and the IVF lab
in Bryan, Texas
We are excited to be bringing a new team member on
board!
MARKETING

SOCIAL MEDIA
The marketing team utilizes multiple platforms to track social media performance across multiple platforms.
We also track competitors and have the ability to compare our performance.

By the
numbers
Call to
action

Tracking
Engagement
TIKTOK
Video
Views
SOCIAL MEDIA METRICS

Competitor tracking
CALGARY, CANADA

URUS MARKETING
Alta Genetics office in Calgary,
Alberta Canada for the annual
URUS Marketing Meeting.
Marketing team members
from all the URUS sister
companies were in
attendance along with the
URUS marketing team.
At the meeting, each
company presented
marketing success stories and
discussed future
collaboration opportunities.
The TOG Marketing team is
excited to partner with URUS
and our sister companies in
2024.
Podcast performance

STATS AS OF JULY 28, 2023  • UNIQUE DOWNLOADS

©2019 Proprietary and Confidential. All Rights Reserved. 10
DIGITAL MARKETING
“What you see is important, what you cannot see makes the difference.”

SEO (Search Engine Optimization)

We are working on improving the quality and quantity of website traffic to our website or a specific
web page from search engines.

Paid Search (Smart Campaign Ads)

Allows us to pay search engines to place our ads higher on relevant search engine results pages
(SERPs) with the goal of driving traffic to our website.

Keyword Performance
We are measuring our keyword rankings to understand how effective our SEO efforts are at driving
organic search traffic to our website.
areas of focus for Marketing

Increasing exposure Video Projects

Developing BrandFolder portal to provide digital assets to
satellites, PwPs, and industry partners in a controlled manner
that protects our brand
Increase social media reach and networking capabilities
Working with URUS sister companies on cross-marketing
strategies
Completed filiming:
Video Tour: provide an insight to Trans Ova and it's facilities. To
be used for tours, presentations, international introductions,
etc.
Trans Ova branding video - speaking to client values, emotions,
etc.

Trade Shows Regional Support

Current Client / Prospective Client Tradeshows • National
Shows/Events
Junior National Events • brand promotion, recruitment, youth
support
Regional / local tradeshows • local business support / client
support
Three open houses per region
Sites identified by local/regional team members and responses
from satellite survey
Preliminary planning / budgeting in process
Coordination with regional business managers / sales team
Family Crisis Center
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