Purposive

Communication
 LESSON LESSON 1: COMMUNICATION PROCESS, PRINCIPLES AND ETHICS
DLESSON 1: COMMUNICATION PROCESS, PRINCIPLES AND
ETHICS
ETHICS

COMMUNICATION

2
Self-Assessment
 Take a self-assessment on How Good is your Communication Skill. Access the
test using this link: https://www.mindtools.com/pages/article/newCS_99.htm
 Take a screenshot of your score and its interpretation. Send it to the FB
Group messenger.

https://www.slideshare.net/ChristineJoyBlabagno/nature-and-process-of-communication-76997789
Nature of Communication

https://modotupohexyce.jkaireland.com/the-nature-of-communication-35285wk.html
 Nature of communication
 People communicate to address certain purposes. To do this, meanings must
be clear so as not to create ambiguity in the communication process. Now let us try to look at the levels
of language in communication

People communicate
Communication is a process whereby Generally defined as the
to address people create and transmit meaning exchange of thoughts, ideas,
certain purposes. To through the exchange of verbal and concepts and views between
do this, meanings nonverbal two or more people.
must be clear so as Messages in particular
not to create
ambiguity in the
communication
process. Now let us
try to look at the
levels of language in
communication.
 Communication and the levels of language

Communication and language are inseparable. Through language, you are able to put
together your thoughts through words. You use language to communicate like sharing ideas,
expressing feelings, transferring thoughts, and do others.
 Thetwo levels of language are denotative language (DL) and
connotative language (CL). The former refers to the dictionary
meaning of a word or its lexicon while the latter refers to the
suggestive meaning of a word or its metaphoric meaning.
Metaphoric because it stands for something else based on its
usage in certain contexts.
Here is an example: TASK TIME

 Will you be able to identify DL and CL? Let’s see…


A. Directions: Write CON for CL and write DEN for DL on the space provided for each item below.
 1. Every man has his dreams.
 2. He is the man of his dreams.
 3. The table is set for dinner.
 4. The table is now ready for the presentation of nominees.
 5. The flowers can now be harvested.
 6. You are a flower no oneTASK
can resist.
TIME
 7. The ink is colored red.
 8. This ink, my expression, I can’t forget.
 9. She chaired the meeting.
 10. The chair broke its leg.
 11. C19 scare has blacken hopes for many.
 12. He wears black PPE that added scare to the child who saw
 him.
 13. The veggie cases are empty.
 14. To date, we see globally flickering cases of COVID 19
 15. The global pandemic makes me sick.
 Types of Communication

 Communication is an important aspect in human life, it is an avenue where they can exchange
their thoughts and ideas to build a better relationship. There are various ways how people can
communicate successfully

 COMMUNICATION

Verbal Non-verbal Writing Visual

 Task Time
Read the article entitled “Why CHED cannot move opening of classes similar to DepEd”.
With a partner, write a one-page personal letter to the CHED Commissioner Prospero De Vera about
your feelings on the news. You may check the article at this website
https://www.cnn.ph/news/2020/8/14/ched-move-opening-of-classes.html

Legend: Written Communication Rubric

5 = Very Good

5 4 3 2 1 Score
4 = Good

3 = Acceptable Organization

2 = Needs
Coherence
Improvement

Content
1 = Unacceptable
Total Score
Basic communication Process

ENCODE
DECODE

MEDIUM

SENDER RECEIVER

BARRIER

DECODE ENCODE
 The communication process involves elements as follows:

 Sender is the speaker or source of the message


 Encode is the process of transferring the message from the sender

 Message is the idea or information

 Medium is the means of delivering the message

 Decode is the process of interpreting the message

 Receiver is the recipient of the message

 Feedback is the response or reaction of the receiver

Barriers to Communication
TASK TIME
TASK TIME

Identify five situations at home or at school (online setting) where the

communication process takes place. Identify the elements of communication and write your

answers on the table and submit it via email.

CONTEXT SENDER- MESSAGE CHANNEL BARRIERS
RECEIVER

Example: Online School officials- How to avail the Via FB Live Noise, Intermittent
FHE orientation parents, FHE internet connection,
students no
load
Communication Ethics

 Uphold Integrity is being honest with your opinion and an accurate judgment.


 Value diversity and respect means being considerate with the different beliers, status, affiliations and

privacy of others.

 Respect Freedom of Expression is being careful of what and how words are said.

 Encourage access to communication means giving others the opportunity to express their ideas and

feelings.

 Be unbiased is being fair and just. Accepting opinions and views of other people without being biased.
 Be accountable of your actions is being responsible of your actions
Cont.
 Encourage access to communication means
giving others the opportunity to express
their ideas and feelings.
 Beunbiased is being fair and just.
Accepting opinions and views of other
people without being biased.
 Beaccountable of your actions is being
responsible of your actions.
Group activities
Create a group of 5 and make vlog
following the ethics in communication.

Submit your vlog in

the GC.
Lesson 2. Communication and
Globalization
 Choose a partner and share your thoughts and insights on this news headline from the
International Rescue Committee (IRC) for 2022 Emergency Watch list. Choose one (1) out of
the three selections.

1. Syria—Economic crisis compounds a decade of

war

2. Growing insecurity across the country

3. South Sudan- Regional tensions raise risk

 On the other hand, Globalization implies the growth of economic,
political and cultural assimilation and interconnectedness of different
cultures which result in the integration of people across the globe
(Gamble, et.al.,2013)

Globalization refers to the heightened interconnectedness of

different parts of the world through common processes to effect changes
in the economy and other disciplinal angles in societal contexts.
Globalization is seen to affect the social, economic, cultural and political
interactions on a global scale.
https://www.tutor2u.net/geography/reference/what-is-globalisation
The Role of Research in Globalization

 Research has played pivotal role in in global communication. Take

for instance the case of Mc Donald’s Corporation, an American
fast-food company and other established businesses all over the
world. The success of the business basically comes from the fact
that constant research is done to upgrade products and services.
Research-based findings are baseline information to innovate on
certain products and services. Similarly, mass media have made
leaps in the advertisements of products worldwide.

 https://youtu.be/xQy201wvLPs (Watch this).

These social networking sites have made it possible for huge and
immense opportunities for communication around the globe,
making it easier and faster.
Individual activity.
 Watch this video from YouTube: How Social Media Make Us Unsocial by Allison
Graham\ TED Talks TEDxsmUhttps:\\www.youtube.com\watch
 After Watching, write a two-page reflection paper using the following prompts:


1. 1. Technology has been a principle driver of globalization. Has it established

camaraderie or has it divided humanity?


1. 2. What is the impact of globalization an how people communicate? Mention some

positive and negative impacts.

https://wallsheaven.com/posters/global-media-technology-digital-communication-concept-E83282208