Lumeno, Kimberly Lendo, Patricia Wantah, Angela Liu, Nadia Ega

GROUP 2
MARRIOTT
INTERNATIONAL, INC
INTRODUCTION
Marriott International adalah perusahaan hotel terbesar di
dunia dengan lebih dari 4.100 properti di lebih dari 80
negara dan wilayah di seluruh dunia, lebih dari 700.000
kamar, dan tambahan 200.000 kamar yang sedang dalam
tahap pengembangan. Pada bulan Juni 2014, Marriott
membuka hotelnya yang ke-4.000, Yaitu Marriott Marquis
di Washington, DC, dan membuka propertinya yang ke-
4.200 pada musim panas tahun 2015. Mayoritas kamar dan
properti merupakan waralaba, dengan 2.673 properti
waralaba yang memiliki total 360.451 kamar. Marriott
International ini dimulai sebagai waralaba A&W Root Beer
di Washington, D.C., pada Mei 1927. Pendirinya, J. Willard
dan Alice Sheets Marriott

Lumeno, Kimberly
 CORE VALUE

1. Put People First 2. Pursue excellence

• “Take care of associates and they • “ Our dedication to the customer
will take care of the customers” shows in everything we do”

3. Embrace Change 4. Act With Integrity

• “Innovation has always been part of • “How we do business is as important
the Marriott Story” as the business we do.”

5. .Serve Our World

• “ Marriott Strives to be a force for
good”
IFE MATRIX (STRENGTHS)
IFE MATRIX WEAKNESSES
 COMPETITIVE PROFILE MATRIX

Wantah, Angela
EFE MATRIX (OPPORTUNITIES)
EFE MATRIX (THREATS)
STRATEGY FORMULATION
SWOT & BCG MATRIX

Lendo, Patricia
 STRENGTHS WEAKNESSES
S W

OPPORTUNITIES O T THREATS
 Strength and Opportunity Strategies

SO Strategies

S O
• Increase bookings by 3% quarterly by launching a strong social
media campaign.
• Allocate money to increase physical assets worldwide to
accommodate leisure travelers.
• Leverage social media to solicit ideas to add experience in low-
growth markets.
• Expand properties in high tourist area in Africa.
 Strength and Threat Strategies

ST Strategies

S T
• Create a marketing campaign that focuses on destination
locations.
• Develop an HR program that highlights Marriott as a company
of choice.
• Grow the Asian presence while providing aid to Africa.
 Weakness and Opportunity
Strategies
WO Strategies

W 0
• Utilize social media to communicate the core principles of the
company.
• Invest in technology to provide an updated customer experience
and training program.
• Offer reduced rate packages to increase guest traffic.
• Expand properties in the Asian market with a focus on the
middle class and luxury costs.
 Weakness and Threat
Strategies
WT Strategies

W T
• Build a market team that assesses properties, company
standards, and labor laws.
• Develop a platform that offers stability and a user-friendly
digital interface.
• Negotiate corporate financial terms.
• Temporarily focus on underperforming Asian Markets.
 BCG MATRIX
• Well established
franchised

• Managing has well

established opportunities

• Difficulty graining profit

from timeshares

MALAK EL HALABI
• Residences, owned, and
leased properties are
questionable
Liu, Nadia Ega
 THANK YOU
Any Question?