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CHARACTERIS

TICS OF
QUANTITATIVE
RESEARCH
Qualitative Quantitative

(Usually) Non-probability based Typically a probability-based sample


sample

Non-generalizable Generalizable

Answers Why? How? Answers How many? When? Where?

Formative, earlier phases Tests hypotheses, latter phases

Data are “rich” and time- Data are more efficient, but may miss
consuming to analyze contextual detail

Design may emerge as study Design decided in advance


unfolds

Researcher IS the instrument Various tools, instruments employed


REFLECTION:
WHAT HAVE WHAT HAVE WHAT IS THE
YOU LEARNED YOU NOT IMPORTANCE
TODAY? UNDERSTAND? OF THIS LESSON
TO YOU AS A
STUDENT?

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