Market

Researching
 01
Introduction
 Introduction

Market research is the compass that guides businesses

through the ever-changing landscape of commerce. In an
era where consumer preferences shift rapidly,
competitors abound, and industries evolve, market
research serves as a critical tool for organizations seeking
to make informed decisions and thrive in the
marketplace.
 Purpose of
Market
02 Researchin
g
 Purpose of Market Researching

At its core, the purpose of market research is to

uncover actionable insights that empower
businesses to understand, adapt to, and capitalize
on market.
 This multifaceted discipline serves several key
purposes:
Understanding the Market: Market research helps businesses delve deep into the psyche
of their target audience. By studying demographics, behaviors, and preferences,
companies can tailor their offerings to precisely match customer needs.

Identifying Opportunities: It serves as a spotlight on uncharted territory. Market

research reveals unmet needs, emerging trends, and niches ripe for exploration,
enabling businesses to seize new opportunities.

Competitive Edge: A keen understanding of competitors' strategies and market

positioning is essential. Market research helps businesses assess the strengths and
weaknesses of rivals, paving the way for strategic advantages.

Strategic Decision-Making: From product development and pricing strategies to

marketing campaigns and expansion plans, market research provides the foundation
for sound decision-making.
Apps and Tools Used by Market Researcher
Apps and Tools
03
 Apps and Tools

●Market researchers use a variety of apps and tools

to perform their tasks efficiently and effectively.
These tools help streamline data collection,
analysis, communication, and project management.
• Google Forms: is a versatile tool for creating and
conducting surveys for various purposes, including
collecting feedback, organizing events, conducting
research, and more. It's user-friendly and offers a
range of customization options to suit your needs.
● Microsoft Excel: Microsoft Excel is a versatile spreadsheet
tool that is indispensable for data analysis and organization.
Market researchers use it for tasks like data cleaning, data
visualization, and basic statistical analysis.
 Thanks!
CREDITS: This presentation template was created by Slidesgo, and includes icons by
Flaticon, and infographics & images by Freepik

Please keep this slide for attribution