Scribd Logo
Upload

Welcome to Scribd!

  • Designing and Managing Services Presentation 1

    Uploaded by

    Kabir Hossain Shouvro
    8 views13 pages
    Services are acts or performances that one party offers to another that are essentially intangible and do not result in ownership. Services have four key characteristics: intangibility, inseparability, variability, and perishability. Designing and managing effective services requires understanding these characteristics.

    Original Description:

    Original Title

    Designing-and-Managing-Services-presentation-1

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Services are acts or performances that one party offers to another that are essentially intangible and do not result in ownership. Services have four key characteristics: intangibility, inseparability, variability, and perishability. Designing and managing effective services requires understanding these characteristics.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views13 pages

    Designing and Managing Services Presentation 1

    Uploaded by

    Kabir Hossain Shouvro
    Services are acts or performances that one party offers to another that are essentially intangible and do not result in ownership. Services have four key characteristics: intangibility, inseparability, variability, and perishability. Designing and managing effective services requires understanding these characteristics.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    DESIGNING AND

    MANAGING SERVICES

    Course:
    Marketing Management
    Course Teacher:
    Dewan Golam Yazdani
    Shourav
    e d
    e fi n
    D Service

    An act or performance one party


    can offer to another that essentially
    intangible and does not result in
    the ownership of anything.

    Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall Slide 2 of 29


    Distinctive Characteristics of Services

    You might also like