SHE

-A SPECIFIC CHOICE
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Agenda

INTRODUCTION

BUSINESS OBJECTIVES

FINANCIAL ESTIMATIONS

MARKETING AND PRODUCTION ANALYSIS

 Introduction

Mensuration is a process in which woman

discharges blood and other material from the
lining of the uterus at an interval of about
28-35 days until menopause. On an average
a women losses 65-80 ml of fluid during a
period. Women health and hygiene is very
important in those days. Organic sanitary
pads are an eco-friendly and healthier
alternatives to traditional pads. These are
made from natural and biodegradable
materials and free from harmful chemicals
and synthetic addtives.

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BUSINESS
OBJECTIVES
 BUSINESS OBJECTIVES

 To establish low cost sanitary pads production unit managed by rural women at
affordable prices.
 To improve economic conditions of women and provide them the opportunities for
augmenting their income.
 To create awareness among rural girls and women on issues of menstural hygiene
management.
 To provide quality infrastructure in the form of vending machines and incinerators to
promote mentural hygiene management in schools

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PROBLEM STATEMENT
AND SOLUTION

PROBLEM STATEMENT AND SOLUTION
 PROBLEM STATEMENT
 Environmental Impact
 Health concerns
 Lack of Accessibility
 Limited Awareness
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 SOLUTION
 Develop and market organic sanitary pads
made from biodegradable materials and free
from harmful chemicals, promoting womens
health and reducing environmental impact.
 Affordable pricing and educational campaigns
to increase accessibility and awareness .
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plan for product launch

PLANNING Setting specific goals , milestones and metrics to track progress

MARKETING Identify your target audience and their specific needs

DESIGN Focus on using organic and eco-friendly materials

STRATEGY Emphasize the organic nature of the product and targent customers

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 FINANCIAL ESTIMATIONS

 Per day production of napkins is estimated at 1500 napkins

 If 10 napkins are made into a packet , a total of about 150 packets can be manufactured
per day.
 An annual revenue can be expected , if the average selling price per packet is 20 rupees
 The total cost per production for a unit, raw materials,wages and salaries, expenditure
would be about 700000 .

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 FINANCIAL STATEMENT ANALYSIS:

 1. Production Costs: Allocate around ₹50,000 to ₹70,000 per month for raw materials,
equipment, labor, and quality control.
 2. Packaging: Budget approximately ₹10,000 to ₹20,000 per month for eco-friendly packaging
materials and design.
 3. Marketing: Set aside around ₹30,000 to ₹40,000 per month for branding, advertising, social
media campaigns, and website development.
 4. Distribution: Plan for approximately ₹20,000 to ₹30,000 per month for transportation,
warehousing, and logistics.
 5. Miscellaneous Expenses: Consider around ₹5,000 to ₹10,000 per month

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MANUFACTURING PROCESS

 First wood pulp is purchased in commercially available sheet form. The wood pulp is then
de-fiberated on the de-fiberation machine using a carbon steel blade that de-fiberates the
wood pulp to a required fialament length 1-1.5mm .
 Once the wood pulp is de-fiberated, then fed into the core forming machine to compress
the pulp into a required share of the napkin. This process is done manually without any
automation.
 The formed wood pulp cores on the core forming machine are then wrapped by a non-
woven fabric and is sealed by sensitive impulse sealing method. Nichrome alloy filament
is used in the construction of the sealing pads. Finally, the position sticker is pasted on the
napkin and the napkins are packed.

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PRODUCTION PROCESS:

 The production process starts with sourcing raw materials like absorbent core , top sheet,

and back sheet.

 These materials are then transformed through cutting, shaping and bonding processes

 Quality control measures are implemented to ensure consistency and product integrity

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 PACKAGING:

 Sanitary pads are packaged in hygienic

and attractive designs.
 Packaging includes individual wrapping
for convenience and discretion.
 Branding and labelling are done to
communicate product information and
build brand recognition.

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MARKETING AND DISTRIBUTION
CHANNELS:
 Advertising through media channels such as
television , radio and social media.
 Influencer marketing and endorsements play a
significant role in reaching target audience.
 Educational campaigns and workshop raise
awareness about menstrual hygiene.
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 Sanitary pads are distributed through various
channels like supermarkets, pharmacies ,and
online platforms.
 Partnerships with retailers and wholesalers
help reach wide consumer base
 Efficient logistics and supply chain
management are crucial for timely delivery.
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STAKEHOLDERS:

 ADOLESCENT GIRLS(10-19)
 WOMEN(20-45)
 MOTHERS
 GOVT HEALTH WORKERS/ SCHOOL
TEACHERS

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CONCLUSION:

 The functions of sanitary napkins are to absorb and retain menstrual fluid, and
isolate menstrual fluids from the body. Important and desired properties are: no
leakage, no unaesthetic appearance or color, no odor, no noise, stay in place,
comfortable to wear (thin body shape), and a high level of hygiene.

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 Thank you

PRESENTED BY
-TANUJA SRI SUDARSANAM
22K61E0054