GOLDEN REEF /

LEADING EDGE
FINISHING
CARPENTRY •By
•Erika, Ron, Sy
SEARCH ENGINE
O P T I M I Z AT I O N R E S E A R C H
 HISTORY OF THE COMPANY
/ DESCRIPTION OF INDUSTRY

•Established in 2012, Golden Reef Construction

proudly provides carpentry and general contractor
services. Originally the idea was to offer different
range of services, that’s why we use the word
Construction, but later on we notice that the word
Construction wasn’t good because it gives a wrong
idea about the range of services we can cover. For that
reason we are in the process to change name to
something we can narrow down to what services we
like to focus on instead of using a very generic word.

Golden Reef Construction Leading Edge Finishing

 WHAT IS FINISHING ON
CONSTRUCTION?

The finishing construction involves different tasks

to complete the project, like:
• Paint and wall paper are enhance the
appearance.
• Flooring material are laid down to provide a
finishing surface.
• The final stage involves cleaning and removing
construction waste.
• The installation of doors and windows is part of
the finishing process
• Walk through (deficiency solutions)
 The specific needs involved in finishing may
vary depending on where is the project at.

PROBLEMS FROM AN SEO
P E R S P E C T IV E A N D O V E R A L L
C R IT IQ U E
https://shorturl.at/eowKW ​
Needs overall redesign and more
content
In midst of rebranding / new brand
+ name
Need more backlinks / Domain
Authority
Example Redesign
Blog/Articles Section
Pictures reorganize with description
Main Page / Residential Finishing Carpentry Services -
'Summary' or 'Landing Page'
Door Installation Subpage
Wainscotting and Crown
Subpages under Residential Moulding
Finish Carpentry Services Trim Installation
Floor Installation
Commercial Finishing Carpentry and Construction
Services
Painting and Cleaning Services
CONTENT
CONTENTSAMPLE
SAMPLE

• PICTURES NEEDS MORE DESCRIPTION HERE

 KEYWORD CLUSTERS

Summary
• Door Installation
• Floor Installation
• Finish Carpentry
Let's go to the Excel Spreadsheet!
 Branding Door Installation Flooring
Main Page / Residential Finishing Door Installation Services Floor Installation Services
Carpentry Services 'Summary' or description Subpage description subpage
'Landing Page'
History of the Company and meaning of Article: Prevent break and enters: the Article/How-to:
Content the name importance of reinforcing doors
Pillar How to do an estimate of hardwood
https://www.youtube.com/watch?v= flooring
Ideas 8xqPrYnpXVg&feature=youtu.be
flooring estimate calculator

Core Values of Leading Edge Finishing Follow-up article:

Carpentry Modern door installation trends and How to deal and negotiate with
styles flooring contractors

How do you know if they're fleecing

or overcharging you?

Article: What is Finishing Carpentry? Door repair [low kd] article

Wainscotting, trim installation

Commercial Carpentry and Construction

Services
 Summary

CONTENT SAMPLE
• We wrote a new landing page, a 'services
summary' that attempts to capture the low
difficulty keyword 'finishing carpentry'.
Let's go to Google Docs!
 POTENTIAL IMPACTS

•Three low difficulty keywords - total to

1730 monthly visits*;
•if we can grab just 5% of that traffic and
convert 2% of those leads into customers
that's an additional 1.7 residential
customers per month... * average contract
value of $3000 = $5100 / month

•*door repair 1300, Hardwood floor

installation cost 320, Finishing work in
construction 110
Thank You !