IMC Plan Marketing Budget Of McDonald’s

Cost
Phase Category of activities Quantity Unit Unit price
(VNĐ)
I Pre-launching 2.058.750.000
1.1 Build landing page 1 Package 10.000.000 37.500.000
1.2 Taking the photo of new product 1 Package 70.000.000 70.000.000
1.3 Create Music Video Music Video: Don't worry, I'm herre"/"What you need is ... – 1 Package 1.440.000.000 1.440.000.000
Hòa Minzy/Justa Tee
1.4 The gift for event Thailand tour 1 Package 30.000.000 430.000.000
5.000.000
1.5 Paid media 5 Page 500.000
1.6 Banner ads at the elevators of shopping malls 8 weeks Week 2.500.000 20.000.000
90.000.000
1.7 Buy photobooth 10 Piece 9.000.000
II LAUNCHING 1.090.000.000
Facebook Ads 1 Package 250.000.000 250.000.000
2.1 Launching the MV Youtube Ads 1 Package 200.000.000 200.000.000
Google Ads 1 Package 150.000.000 150.000.000
2.2 KOL and Influencers share about the campaign 5 People 50.000.000 250.000.000
2.4 Posts PR on Newspaper: Zing, VnExpress, Vietcetera 1 Package 140.000.000 140.000.000
2.5 Workshop 1 Package 100.000.000 100.000.000
III After-launching 454.000.000
3.1 Administer and operate Facebook for 3 months 1 Package 325.000.000 325.000.000
3.2 Youtube ads (True view skipable ads) – (Chạy trong 3 tháng) 300.000 View 230 69.000.000
3.3 Mini game on social media 1 Package 60.000.000 60.000.000

Total Budget 3.062.750.000

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