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TAJJ MARKETING
MEDIA BUYING PLAN
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ABOUT CAMPAIGN

We will run a Conversion campaign that we will promote Us through social media paid

ADS.

We will run this campaign on Facebook, Instagram, Google ads and TIKTOK. As we

.mainly attracts customers which aware of our services and more likely to convert
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C A M PA I G N O B J E C T I V E S
CAMPAIGN OBJECTIVES

1. BRANDING| Raise awareness on KSA, EG AND UAE.

2. Generate online sales.

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S E G M E N T AT I O N
PROJECT ANALYSIS SLIDE 4

Target Audience

S E G M E N T 1
C L O S E S A U D I E N C E S
Age Interest Location

Turkey high
21– 55 Closes fashion suits dresses Online shopping …ETC KSA, EG, UAE
end products
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S E G M E N T AT I O N
PROJECT ANALYSIS SLIDE 4

Target Audience

FEMALES S E G M E N T 2
C O S M E T I C S A U D I E N C E S
Age Interest Location

Turkey high
18– 55 fascial Natural beauty Hair products cosmetics Online shopping …ETC KSA, EG, UAE
end products
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50% REACHING ALL SEGMENTATIONS
Meta

75% TIKTO
CUSTOM AUDIENCES

K
Tactics
100% GOOGLE
FINAL AUDIENCES ACCURACY
1- Using Reach campaign to get the maximum number
of interested audiences and collect them in a custom
audiences
2- using Custom audiences file to retarget the
.interested ones with Engagement campaign
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B U D G E T A L L O C AT I O N
F o r 3 0 D a y s

PROJECT ANALYSIS SLIDE 4

T H E B U D G E T F O R E A C H C O U N T R Y

TOTAL BUDGET

SR 9,500.00

META TIK-TOK GOOGLE

SR 3,000.00 SR 3,000.00 SR 3,500.00

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PLACEMENT
PROJECT ANALYSIS SLIDE 4

PLACEMENT
FACEBOOK Instagram TIKTOK

Facebook feed Insta stories

Insta feed
Facebook Search
Insta Search
TIKTOK Automatic
Facebook In steam Videos
Placement
Insta Explore

Facebook stories Insta Reels

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PROJECT ANALYSIS SLIDE 4

META
E S T I M AT E KPIS

PLATFORM Campaign objective Duration EST. Reach EST. RESULTS EST.CTR Budget(SR)

INSTAGRAM Conversion 30 Days 130k 31 Conversions 2.3% 3,000

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PROJECT ANALYSIS SLIDE 4

TIKTOK
E S T I M AT E KPIS

PLATFORM Campaign objective Duration EST. Reach EST. RESULTS EST.CTR Budget(SR)

TIKTOK conversion 30 Days 410k 61 Conversions 2.0% 3,000

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GOOGLE
PROJECT ANALYSIS SLIDE 4

E S T I M AT E KPIS

PLATFORM Campaign objective Duration EST. Reach EST. RESULTS EST.CTR Budget(SR)

GOOGLE ADS SEARCH 30 Days 260 k 20 Conversions 3.0% 1,500

YOUTUBE Video 30 Days 400 k 36 Conversions 5.0% 2,000

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THANK YOU