Basic Marketing

Management
What is Selling ?

Selling is a straight forward concept

which involve

persuading a customer to by a product.

What is Marketing ?

Marketing is to create customer

and
keep them !
Relationship(equal)

Marketing
Product

product Sales
Basic Knowledge of Marketing Concept (4Ps)
Promotion ………..
Today is 7Ps ………
Product

Physical
environment Price

7’Ps

Process
Place

People Promotion
Equation for Market

Market
4’Ps Environment
effects Demand
 What is Marketed?
•Experiences
Persons •Events
•Properties
•Organizations
•Information
•Ideas

Goods Places
Services
Who is Markets?

Attention
Purchase
Donation
Vote

Marketer Prospect
Simple Marketing System…….
Key Customer Markets
Global Markets

Consumer Market

Business Markets
Government Market
Markets

Marketplaces Marketspaces

Metamarkets
Core Marketing Concepts

Needs, Wants, Demands

Target Markets, Positioning,
and Segmentation

Offerings and
Brands

Value and Satisfaction

Core Marketing Concepts
Marketing Channels

Supply Chain

Marketing Environment Competition

Relationship Marketing

Build
long-term relationships

Develop marketing networks

 Marketing Concepts

Create, deliver, and

communicate value
Quality
Innovation

Production Product Selling Marketing Holistic

Mass production
Mass distribution

Unsought
goods
Overcapacity
Holistic Marketing Dimensions
Integrated Marketing

Create, communicate, and

deliver customer value

Internal Marketing
Performance Marketing

Social Responsibility

Financial Accountability
Who are our Customers?

Internal customers -

People within our organisations served by what we

do.

External customers -

People outside our organisation who are the end

users of products or services.

“Going With Growing Customers”

Customer
Service
Customer Service

• ေကင္တယ္။
။ Good !

• ေတတကင္တယ္။
။ Great !

• အရမ္ကင္တယ္။
။ Excellent !

• ေျပစရမရိွေအင္ေကင္တယ္။
။ Exceptional !
CUSTOMER CONTACT IS A MOMENT OF TRUTH

Customer ႏွင္႔ ဆက္ယ္မမွ Moment of Truth လု ိ႔ေခၚတဲ႔ မေမ႔င္ေသခဏေလသည္

အလြန္ရၾ ကီပသည္။

Customer ေတြက ၇စကၠန္႔အတြင္မွပုံ

ပုံေ ေဖၚမ၁၁မ်ိ ဳ ကိုကို
ဖၚမႈ၁၁မ်ိဳး ျပဳလု
ျ ပဳ ပ္ျပီသင္င္႔သင္႔ကု
လု ပ္ျ
ပီး
သ င္ႏွ
င္
႔သ င္ မၸ
႔ကုမၸ
ဏီကို ….

သေဘက်တယ္
သေဘမက်ဘူ
အရည္သြညံ ႔ဖ်င္တယ္ …..ဆို ျပီ ဆုံ ဖတ္လိုက္ၾ ကတယ္
Coustomer ရဲ႕ေမွ်လင္႔မ၁၁
၁၁
ခု 1. သန္႔ရွင္မ
2. ေထြမ
3. ယုံ ၾ ကည္ရမ
4. တတ္က ၽြမ္နလည္မ
5. တု န္႔ျပန္မ
6. ေဖရြမ
7. ကူ ညီေပမ
8. စနနလည္ေပမ
9. ယဥ္ေက်လိမၼမ
10. စိတ္သခ်မ
11. စိတ္ထ ပည္႔၀မ
To Be a Professional …..

1. Positive Attitude
2. Work Ethics
3. Etiquette
4. Communication
5. Knowledge Learning
6. Diversity
7. Team Work
Are you professional sales-man ?

Handling
Pre-approach
Objections

Prospecting
&
Qualifying Approach Closing the Sale

Presentation Follow-up

The seven steps of selling……..

Qualities of a good sales person

1. Enthusiastic
2. Honesty
3. Intelligence
4. Courage 7. Determination
5. Show Initiative 8. Confidence
6. Reliability 9. Hard Working
10.Self Controlled
11.Courteous
12.Friendly
Good Sales-Man Skill

1. Product knowledge (မိမိproductဧ။္ၾ ကင္)

2. Market knowledge (ေစ်ကြက္ဧ။္ၾ ကင္)
3. Effective communication (ေကင္မြန္ေသဆက္ယ္မွဳ)
4. Problem solver (ျပႆ နကို ေျဖရွင္နို င္မ္)
5. Families with outlets (Customerမ်င္႔ရင္မွဳ)
6. Good planner (ေကင္မြန္ေသစီမံ နို င္မ္)
7. Persuasive (စည္ရုံ သိမ္သြင္င္ျခင္)
8. Interest in all activities (ဆက္ယ္ျဖစ္စဥ္မ်ကို စိတ္၀င္စမွဳ)
Merchandising !

Merchandising is display !

1.More visible
2.Accessible Display = eye-level
3.Convenient
4.Attractive
Merchandising Standards

1. Location
2. Space Management
3. Product Display
4. Material
5. Price Marking
6. Package Facing
7. Rotation and Cleaning
“ရ န္သူအေၾ ကင္င္႔မိမိအေၾ ကင္ကို ေကင္မြန္သိေသသူ သည္သ တို က္တြင္ေအင္ျမင္၏”

“ေရြ႕လ်မည္ဆိုေလလို လွ်င္ျမန္ပစ

ရပ္တန္႔မည္ဆိုေတင္တန္ကဲ႔သို ႔ျဖစ္ပစ

လွ်ိဳ ႕၀ွက္မည္ဆို အေမွင္ထုလို ေပ်က္ယ္ပစ

တို က္ခိုက္မည္ဆိုမို ၾ ကိဳလို ျပင္ထန္ပစ”

ဇြန္ဇူ၏စကကက္တ္ခ်က္မွ
 SWOT ANALYSIS

INTERNAL EXTERNAL

Strengths Weaknesses Opportunities Threats

Any comments?

Thanks to all
………

41