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Lecture# 3
Instructor: Sadia Kanwal
TYPES OF COMMUNICATION
Communication through mass media like books, journals, TV, newspapers etc.
For this kind of communication, we require a mediator to transmit
information.
Characteristics
Large reach
This communication reach audience scattered over a wide geographical area.
Impersonality
Largely impersonal as the participants are unknown to each other.
Presence of a gatekeeper: Mass communication needs additional persons,
institutions to convey message from sender to receiver .
Social Communication
Task:4
What are 7 Cs of effective communication?
What are the barriers to communication?
Design at least five well-structured questions of
your choice to ask from your fellows.
7 Cs of Communication
Completeness
Conciseness
Consideration
Correctness
Clarity
Courtesy
Concreteness
BARRIERS TO COMMUNICATION
INTRODUCTION
WHAT IS NOISE?
CLASSIFICATION OF BARRIERS
Intrapersonal Barriers
Interpersonal Barriers
Organizational Barriers
Intrapersonal Barriers
Wrong assumptions(SOS)
Varied perceptions
Differing background
Wrong inferences
Impervious/ unreceptive Categories
Categorical Thinking Pansophists
Interpersonal Barriers
Limited Vocabulary
Incongruity/absurdity of verbal and non-verbal
messages
Emotional outburst
Communication Selectivity
Cultural Variations
Poor Listening Skills
Noise in the channel
Organizational Barriers