GROUP 3

MEMBERS:
Josh Cymon A. Flor
Ma. Nikki Paulene C. Hermosada
Izly Yashika L. Solina
Gether C. Niñal
Yuval Seith V. Layon
Shynne Narica G. Canaling
Sofia Gabriella A. Lopez
Cy O. Delmonte
Rolyn C. Berden
Luke Jayden M. Ramos
Nika R. Alian
Babe Antonette N. Prietos
Psalm Sherienyl P. Briguel
TRANSACTIONAL MODEL

Group 3
 WHAT IS TRANSACTIONAL MODEL?

The transactional model shows a circular process of interaction between the

persons involved in the communication, with each one actively participating and
sharing ideas with one another. They are the communicators actively exchanging
information and reaction.
Feedback is given freely and deliberately to one another or all members
participating in the communication transaction. The sender and the receiver may
simultaneously exchange roles as communicators. Since communication is
deemed dynamic and progressive, the topic may also exchange from time to time.
In this concept, the noise of barrier to communication is also taken into
consideration for it may directly or indirectly affect the smooth flow of
communication. In the event that the message was not clearly conveyed due to the
barrier, the communication continues in order to clarify the intended meaning of
the sender.
When the transmission is cut along the way due to the barrier, the communicators

work collaboratively to understand each other. Now, the sender becomes a

receiver of feedback (the response of the receiver) and the receiver also acts as

sender providing information in response to the message conveyed to him. In this

way, the communication is made more effective and complete.

 2 TYPES OF TRANSACTIONAL MODELS

-BARLUND’S MODEL
• The Transactional Model of Communication proposed by Barnlund states
that giving and receiving messages is reciprocal (Barnlund, 1962). This means
that both communicators (the sender and the receiver) are responsible of the effect
and effectiveness of the communication.
-SHANNON AND WEAVER MODEL
• The Shannon and Weaver Model of Communication is a mathematical theory of
communication that argues that human communication can be broken down
into 6 key concepts: sender, encoder, channel, noise, decoder, and receiver.
There are three implications in the transactional model:

• “Transactional” means that communication is an ongoing and continuously

changing process.
• In transactional process, each elements exists in relation to all the other
elements.
• Each person in the communication process reacts depending on factors such as
their background, prior experiences, attitudes, cultural beliefs and self-esteem.
 EXAMPLE

In a classroom setting, you are being group into five or six members for an
activity. Your task is to give an opinion or reaction to the closure of the biggest
television network in the Philippines. Each of you expresses your thoughts
regarding the matter. While having that activity, you also heard that the JHS
grades having their dance practice for the upcoming event. That noise did not
interrupt your discussion as you give your own views. This situation is an
example of a transactional approach.
 EXAMPLE

;Hi there!

; Well hello, how are you?

;What are you up to, today?

;I’m just going to work. What about you?

 SUMMARIZATION

• Both are senders and receivers.

• Instant verbal and non-verbal feedback.

• Noise (interfering the conversation).