MASS COMMUNICATION

Discipline and Ideas in

Applied Social Sciences

DR. PHILLIP RAMIR L. PUNZALAN

 OPENING PRAYER
We honor, glorify and praise your name our
god we humbly beg your mercy from our
short comings. Purify us with your divine
spirit grant us the desire to be off service
to the community through counseling,
social work and mass communication
advocacy of applied social science for the
benefits of others and for our soul. All
these we ask in Jesus name. Amen.
ENERGIZER!!

SEVEN UP
 OPENING GAME
Arrange the jumbled letters:

OMNITCAINUM
SPYCOHOLIGALC
KACBDFEE
ASMS NOMUMINACOITN
DOCUMENTARY
OPENING QUOTES
 Lesson 12

THE DISCIPLINE
OF
COMMUNICATIO
N
 PRE- QUIZ
1-2.What is communication?
A. This involves feelings thoughts and
the way we look at ourselves.
B. The process that bonds human
together are found on communication.
C. It constitute both the construction of
meaning and the exchange of meaning.
D. Communication is a process.
3. Who defines communication is a
transactional process in which people
generate meaning through the
exchange of verbal messages in
specific context?
A. Albert Einstein
B. Mark Zucherberg
C. Alberts, Nakyama and Martin
D. James Chadwick
4-5. All of these are example of Frames
of Reference, which of these are not
belong to the group?
A. Interpersonal Communication
B. Psychological
C. Interviewing
D. Spatial
6. What is Cultural frame of reference?
A. frame of reference may refer to a set of
parameters that define ones mental schema.
B. frame of reference may refer to set of one’s
social bias.
C. frame of reference may refer to a set of
parameters that defines one’s cultural bias.
D. frame of reference may refer to a set of
transient parameters such as space and a
through speech, email, letters, and so on
7-8. What is intrapersonal communication?
A. Communication in this sense is essentially
transactional, giving and receiving content ,
which may take a wide variety form.
B. The communication that occurs on one-to-one
basis usually in an informal, unstructured setting
is interpersonal communication
C.This refers to communication that occurs within
us.
D .The self is the only sender and receiver. The
channel is our brain. The feedback is in the form
of talking to oneself or discarding certain ideas
and replacing them with others.
9-10. What basic elements of
the communication process?
A. Sender Receiver
B. Temporal
C. Message
D. Spatial
Key to correction:

1.B
2.C
3.C
4.A
5.C
6.C
7.C
8.D
9.A
10.D
Discipline of Communication
 Deals with humans use verbal and
non-verbal messages to create
meaning in various contexts.
 This can be from one person to
another, from person to groups, in
government setting, private sectors
setting, civil society setting.
 This discipline is also interested in
the impact that communication has
on human behavior.
 12.1. DEFINITION OF
COMMUNICATION
• The process that bonds human together are
found on communication.
• Communication in this sense is essentially
transactional, giving and receiving content ,
which may take a wide variety form.
• What e communicate is meaning but
communication simultaneously involves
construction of meaning.
• It constitute both the construction of
meaning and the exchange of meaning.
• Communication involves acting on
information, responding to stimulus, a
creative act, making sense of the world
assigning meaning to experience and
feelings, and can also be intentional as
well as unintentional.
• Alberts, Nakyama , and Martin (2007)
defines communication as a “transactional
process in which people generate meaning
through the exchange of verbal messages
in specific context, influenced by
individual and societal forces and
embedded in culture”.
 12.2. Context and the Basic Concepts of
Communication

• Content is the most essential aspects in human

communication, and by and large, listener base
their interpretation of expression of language and
actions on their prior knowledge and wide 0f
contextual information.
• The context can be email, television ,with a
friend, with family, a political campaign or a
protest rally, a celebration, or a religious or social
event.
• Intercultural communication researchers using
the concept of context to understand people,
have identified several “frames of reference”
within which people construct and interpret “
 12.3 GOALS OF
COMMUNICATION
 We communicate with variety of people,
for a variety of reasons.
 We have defined communication as a
meaning-making system that follows the
goal of conveying the intended message
from the sender to the receiver as
accurately as possible.
 It is also provides opportunity for
communicators to disseminate
information, to transduce emotions and/or
thoughts from one to another.
 FRAMES OF REFERENCE

1.Psychological frame of reference may refer to a set of

parameters that define ones mental schema.
2.Cultural frame of reference may refer to a set of
parameters that defines one’s cultural bias.
3.Social frame of reference may refer to set of one’s
social bias.
4.Spatial frame of reference may refer to a set of
egocentric experience environmental and geographical
parameters that defines one’s interpretation of reality.
5.Temporal frame of reference may refer to a set of
transient parameters such as space and a through
speech, email, letters, and so on.
• Communication also allow people with
opposing views to communicate with one
another in order to better understand each
other and connect.
• Ultimately, the goal of all communication is to
change behavior and that is why people read
new books or seek help to understand things
or reality.
• Communication is essential for everyday life.
The goal is to make group life possible
through socialization, enculturation,
intergenerational solidarity, nation building
and social change.
 12.4 BASIC ELEMENTS OF THE COMMUNICATION
PROCESS

• Communication is a process where

people share information, feelings,
and ideas consist of four basic
elements the message, the medium,
the sender and the reliever.
• Communication happens when a
message is conveyed .
Sender Receiver
 Communication means that the
sender and the receiver get involved
in communication because they have
ideas and feelings to share.
Message
 The message is made up of ideas
and feelings that the
senders/receivers want to share.
Channels
 are the routes traveled by a message as it
goes between the senders/receiver.
Feedback
 Is a response of the receiver to the sender and
vice vers.
Noise
 Keeps a message from being understood or
accurately interpreted.
Setting
 Is essentially the context where
communication occurs.
 12.5 LEVELS OF COMMUNICATION:
FROM INTRAPERSONAL TO MASS
COMMUNICATION

• Communication involves the

interactions between and among
people.
• Communication as such takes place
on several levels.
 Intrapersonal Communication
• This refers to communication that occurs
within us.
• This involves feelings thoughts and the way we
look at ourselves.
• The self is the only sender and receiver. The
channel is our brain. The feedback is in the
form of talking to oneself or discarding certain
ideas and replacing them with others.
Interpersonal Communication

• The communication that occurs on

one-to-one basis usually in an
informal, unstructured setting is
interpersonal communication
Interviewing
• Makes use of a series of questions
and answers usually involving two
people or groups.
Small Groups Communication

• Occurs when a small group of people

meets to solve a problem.
• Communication process in a small
groups is more complicated than in
interpersonal communication.
Mass Communication
• The sender-receiver(speaker) sends a
message(speech) to an audience in a
highly structured manner.
 CLOSING QUIZ
1. Who defines communication is a
transactional process in which people
generate meaning through the
exchange of verbal messages in
specific context?
A. Albert Einstein
B. Mark Zucherberg
C. Alberts, Nakyama and Martin
D. James Chadwick
2-3.What is communication?
A. This involves feelings thoughts and
the way we look at ourselves.
B. The process that bonds human
together are found on communication.
C. It constitute both the construction of
meaning and the exchange of
meaning.
D. Communication is a process.
4-5.All of these are example of Frames
of Reference, which of these are not
belong to the group?
A. Interpersonal Communication
B. Psychological
C. Interviewing
D. Spatial
6.What is Cultural frame of reference?
A. frame of reference may refer to a set of
parameters that define ones mental
schema.
B. frame of reference may refer to set of
one’s social bias.
C. frame of reference may refer to a set of
parameters that defines one’s cultural
bias.
D. frame of reference may refer to a set of
transient parameters such as space and a
through speech, email, letters, and so on
7-8.What basic elements of the
communication process?
A. Sender Receiver
B. Temporal
C. Message
D. Spatial
9-10.What is intrapersonal communication?
A. Communication in this sense is essentially
transactional, giving and receiving content ,
which may take a wide variety form.
B. The communication that occurs on one-to-one
basis usually in an informal, unstructured
setting is interpersonal communication
C.This refers to communication that occurs
within us.
D. The self is the only sender and receiver. The
channel is our brain. The feedback is in the
form of talking to oneself or discarding certain
ideas and replacing them with others.
 Answer Key:
1. C
2. B
3. C
4. B
5. D
6. C
7. A
8. C
9. C
10.D
 SUMMARY
 The Discipline of Communication deals with how humans use
verbal and non-verbal messages to create meaning in various
contexts.
 Definition of Communication is the process that bonds human
together are found on communication.
 Context and the basic concepts of communicatiois the most
essential aspects in human communication, and by and large,
listener base their interpretation of expression of language and
actions on their prior knowledge and wide 0f contextual
information.
 Goals of Communication is we communicate with variety of people,
for a variety of reasons.
 Communication is a process where people share information,
feelings, and ideas consist of four basic elements the message,
the medium, the sender and the reliever.
 Communication involves the interactions between and among
people.
 CONCLUSION
We conclude that learning The
Discipline of Communication is really
important because through
communication we can speak up our
voice. Communication is also a large
body of study and knowledge, it is
also important because through
communication we build our
relationship to others.
 RECOMMENDATION
• We recommend that communication is a
dynamic process composed by multiple
elements. All humans can communicate in an
effective and appropriate way through spoken
language, nonverbal actions and symbols. The
goal of this is to analyze a specific focus on
verbal and non verbal communication. Many
communicate through means of verbal or
nonverbal. No matter what is the message you
need to convey, its success depends on how
effectively you are able to get it through.
 POINTERS TO REVIEW
 Discipline of Communication
 Definition of Communication
 Context and Basic Concepts of
Communication
 Goals of Communication
 Basic Element of the Communication
Process
 Levels of Communication: From
Intrapersonal to Mass Communication
 CLOSING PRAYER
We offer of thanksgiving upon the success of
the recent session in Applied Social Sciences.
We ask your pardon from our committed sin
pour out your spirit as guide to full fill mission
of professional services through counseling.
Social work and mass communication.
May our educational preparation benefiting the
welfare of the common good and our soul. All
these we ask with thanksgiving in Jesus
name. Amen.